Toll Free: 1-888-928-9744

Mass Affluents in China: Product Holding and Preferences

Published: Jul 15, 2016 | Pages: 33 | Publisher: Verdict Financial | Industry: Financial Services | Report Format: Electronic (PDF)

Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.

Key Findings
-Mass affluents are more inclined than retail consumers to keep their savings with their main bank. More than three quarters (76%) of mass affluents use the same provider for both products, which is marginally greater than the 70% of retail consumers. This also makes mass affluents a particularly valuable segment in which to drive cash flow for lending operations.

- ICBC enjoys a strong lead over its rivals in the current account market, with a 27% share among mass affluents vs 25% for the retail market. China Construction Bank follows closely with a market share of 24%. Collectively, the top three banks hold 64% of the mass affluent market in China.

-Longstanding reputation (34%), financial stability (29%), and international brand (22%) are key drivers for mass affluents when choosing a savings provider. The first two factors are significantly more important to mass affluents than retail consumers, suggesting that traditional, established banks have an intrinsic advantage when competing for this segment.

-Conditions appear favorable for future growth in P2P lending in China, with 66% of mass affluents claiming to be happy to borrow from such a lender, and 50% happy to invest funds in this sector. Regulators need to ensure strict oversight in order to prevent any major losses that may dent consumer confidence.

Verdict Financial's Mass Affluents: Product Holding and Preferences in China report is one of a series of snapshots offering insight into the mass affluent consumer segment in China. It examines mass affluents' financial product holdings in detail. This snapshot is based on findings from our 2015 Retail Banking Insight Consumer Survey.

The snapshot offers insight into:

-Which providers consumers use for their current accounts, savings accounts, mortgages, and loans, and the extent to which banks are cross-selling to this segment.

-The factors that drive mass affluents' choice of financial products.

-Which product features are favored by mass affluents.

Reasons To Buy
-Improve your targeting of mass affluents in China by learning about their preferences with respect to product features.Identify the key factors that drive mass affluents' choice of providers.

-Understand the extent to which mass affluents are using P2P lenders
 Table of Contents
Overview Current Accounts Savings Accounts Mortgages Personal Loans

To request a free sample copy of this report, please complete the form below.

This website is secure and your personal details are safe. Privacy policy

Global non destructive testing equipment market is anticipated to reach USD 5.76 billion by 2022, as per a new research report by Radiant Insights, Inc. Stringent government safety initiatives for inspection and quality control across numerous indust


Global PP (Polypropylene) nonwoven fabric market size is anticipated to be valued at USD 30.6 billion by 2020, as per a new research report by Radiant Insights, Inc. Growing usage of hygiene products such as incontinence products and baby diapers is


Europe industrial air filtration market size is projected to reach USD 1,690.8 million by 2020, as per a new research report by Radiant Insights, Inc. Increasing implementation in various industries such as metal, cement and food & beverages among ot


Global fumaric acid market size is anticipated to be valued at USD 764.8 million by 2020, as per a new research report by Radiant Insights, Inc. Growing processed food demand coupled with RTD (ready-to-drink) beverages consumption is expected to driv


Global agricultural films market size is anticipated to reach USD 10.5 billion by 2020, as per a new research report by Radiant Insights, Inc. Increasing need to raise agricultural productivity, in order to meet surplus demand by growing population i

Choose License Type
Single User - US $3450
Multi User - US $6900
Why Choose Us

24/5 Research support

Get your queries resolved from an industry expert. Request for a free product review before report purchase.

Phone: 1-415-349-0054

Toll Free: 1-888-928-9744

Email: [email protected]

Custom research service

Speak to the report author to design an exclusive study to serve your research needs.

Quality assurance

A testimonial for service excellence represented in the form of BBB "A" Accreditation.

Information security

Your personal and confidential information is safe and secure.