Toll Free: 1-888-928-9744

Mass Affluents: Attitudes and Needs in China

Published: May 19, 2016 | Pages: 19 | Publisher: Verdict Financial | Industry: Financial Services | Report Format: Electronic (PDF)

Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.

Key Findings
- Mass affluents in China hold more products than average, and are significantly more likely to own investments and insurance products than the general population. Providers should consider offering robo-advice investment tools to cost-effectively service their needs.

- Mass affluents are far more likely to be saving in order to fund a future financial investment. Banks can cater for this by allowing easy switching of funds between deposit and equity accounts and providing customers with a single view of all their holdings across different asset classes.

- Mass affluents are relatively skeptical about the benefits of money management and account aggregation services. They are less likely than the general population to view them as being helpful, and more likely to be concerned about the security implications of handing over account details to a third party.

Verdict Financials “Mass Affluents: Attitudes and Needs in China” is one of a series of snapshots offering insight into the mass affluent consumer segment in China. It examines mass affluent attitudes towards personal finance. This snapshot is based on findings from our 2015 Retail Banking Insight Survey, and offers insight into:

- Mass affluents' product preferences and motivations for taking out specific products.

- Attitudes towards digital channels and new entrants.

- Preferences with respect to using financial management services.

Reasons To Buy
- Improve your targeting of mass affluents in China by learning about their preferences and attitudes to financial services.

- Identify the key drivers that motivate mass affluents to purchase key financial products.

- Learn how likely they are to switch to a new provider and their reasons for doing so.
 Table of Contents

Overall Attitudes
Product Preferences
Entrants and Technology
Financial Management

To request a free sample copy of this report, please complete the form below.

This website is secure and your personal details are safe. Privacy policy

Global coated fabrics market size forecast is estimated at USD 22.57 billion by 2020; as per a new research report by Radiant Insights, Inc. Increasing production of seat covers & airbags for automobile applications is likely to favor market growth.


Global Bio polyethylene terephthalate (PET) market size is likely to be valued at USD 12.6 billion by 2020; as per a new research report by Radiant Insights, Inc. Growing preference of biopolymers in numerous applications coupled with favorable gover


U.S hairbrush market is estimated to exceed USD 1.2 billion by 2022, as per a new research report by Radiant Insights, Inc. Rising population along with ascending disposable income is expected to drive industry demand. Significant rise in disposable


Global aquafeed market size is anticipated to be valued at USD 165.04 billion by 2022, as per a new research report by Radiant Insights, Inc. Increase in fish consumption for direct and indirect consumer applications is anticipated to drive the marke


Global automotive electronics market size forecast is likely to reach USD 279.96 billion by 2020, as per a new research report by Radiant Insights, Inc. Growing application scope of these equipments is estimated to drive industry growth. Increasing i

Choose License Type
Single User - US $3450
Multi User - US $6900
Why Choose Us

24/5 Research support

Get your queries resolved from an industry expert. Request for a free product review before report purchase.

Phone: 1-415-349-0054

Toll Free: 1-888-928-9744

Email: [email protected]

Custom research service

Speak to the report author to design an exclusive study to serve your research needs.

Quality assurance

A testimonial for service excellence represented in the form of BBB "A" Accreditation.

Information security

Your personal and confidential information is safe and secure.