Marketing Automation Software Market Analysis By Solution (Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Management, Reporting & Analytics, Social Media Marketing), And Segment Forecasts, 2014 - 2025

Published: Apr, 2017 | Pages: 104 | Publisher: Grand View Research
Industry: Technology & Media | Report Format: Electronic (PDF)

The global marketing automation software market is expected to reach USD 7.63 billion by 2025, according to a new report by Grand View Research, Inc. Marketing automation software help organizations in automating repetitive and monotonous tasks, such as emails, social media, and other website functions, to save time, costs, and efforts. The technology is helpful in generating quality leads and successfully implementing marketing campaigns. It aids a marketing team in optimal usage of time and channelize its effort in working on multiple online sources.

The email marketing segment accounted for the largest market share, in the solution category, in 2015. However, the reporting & analytics segment is expected to grow at the highest CAGR of 13.3% over the forecasted period. The technology is expected to be applied in discrete manufacturing and grow at an estimated CAGR of 11.8% from 2016 to 2025.

The manufacturing industry is benefitting from marketing automation solutions, as they help in aligning office processes (both front and back) with an ERP or CRM. North America dominated the overall market and accounted for 54% of the total market revenue in 2015, owing to the presence of a large number of leading players.

Further key findings from the report suggest:

The email marketing segment accounted for 30% of the total market share in the year 2015

In 2015, cloud deployment was the most preferred way for deploying the technology and the segment is predicted to maintain its dominance over the next nine years.

The telecom & IT segment accounted for 23% of the total market revenue in 2015

The Asia Pacific region is expected to experience the highest growth over the forecast period, owing to the presence of emerging economies, such as India and China, which possess a large customer base. The regional market is expected to grow at a CAGR of 13.5% from 2016 to 2025.

The prominent players in the market are Act-On Software, Inc., Adobe systems, Inc., HubSpot, Inc., IBM Corporation, Salesforce.com, Inc., and Oracle, among others

A large number of vendors are acquiring other players to consolidate their market share and expand their existing portfolio

 Table of Content

Chapter 1. Methodology and Scope
                 1.1. Research Methodology
                 1.2. Research Scope & Assumptions
                 1.3. List of Data Sources
Chapter 2. Executive Summary
                 2.1. Market Summary
Chapter 3. Marketing Automation Software Industry Outlook
                 3.1. Market Segmentation & Scope
                 3.2. Market Growth Prospects
                 3.3. Marketing Automation Value Chain Analysis
                 3.4. Marketing Automation Market Dynamics
                      3.4.1. Market Driver Analysis
                           3.4.1.1. Increasing demand for structured marketing solutions
                           3.4.1.2. Efforts to calculate and monitor RoI
                           3.4.1.3. Emergence of Multi-channel marketing
                      3.4.2. Market Challenge Analysis
                           3.4.2.1. Lack of awareness
                 3.5. Marketing Automation Market Penetration & Growth Prospect Mapping
                 3.6. Marketing Automation Market Industry Analysis - Porter's
                 3.7. Marketing Automation Market Competitor Analysis/Key Company Analysis, 2015
                 3.8. Marketing Automation Market PESTEL Analysis
Chapter 4. Marketing Automation Software: Solution Type Outlook
                 4.1. Solution Type Analysis & Market Share, 2015 & 2025
                 4.2. Market Size & Forecasts and Trend Analysis, 2014 to 2025
                      4.2.1. Campaign Management
                           4.2.1.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           4.2.1.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      4.2.2. Email Marketing
                           4.2.2.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           4.2.2.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      4.2.3. Mobile Application
                           4.2.3.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           4.2.3.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      4.2.4. Inbound Marketing
                           4.2.4.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           4.2.4.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      4.2.5. Lead Nurturing and Lead Scoring
                           4.2.5.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           4.2.5.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      4.2.6. Reporting and Analytics
                           4.2.6.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           4.2.6.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      4.2.7. Social Media Marketing
                           4.2.7.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           4.2.7.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      4.2.8. Others
                           4.2.8.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           4.2.8.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
Chapter 5. Marketing Automation Software: Deployment Outlook
                 5.1. Deployment Analysis & Market Share, 2015 & 2025
                 5.2. Market Size & Forecasts and Trend Analysis, 2014 to 2025
                      5.2.1. On-premise
                           5.2.1.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           5.2.1.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      5.2.2. Cloud 
                           5.2.2.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           5.2.2.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
Chapter 6. Marketing Automation Software: Enterprise Outlook
                 6.1. Enterprise Size Type Analysis & Market Share, 2015 & 2025
                 6.2. Market Size & Forecasts and Trend Analysis, 2014 to 2025
                      6.2.1. Large Enterprises
                           6.2.1.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           6.2.1.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      6.2.2. SMEs
                           6.2.2.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           6.2.2.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
Chapter 7. Marketing Automation Software: Application Outlook
                 7.1. Application Analysis & Market Share, 2015 & 2025
                 7.2. Market Size & Forecasts and Trend Analysis, 2014 to 2025
                      7.2.1. BFSI 
                           7.2.1.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           7.2.1.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      7.2.2. Retail
                           7.2.2.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           7.2.2.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      7.2.3. Healthcare 
                           7.2.3.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           7.2.3.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      7.2.4. Telecom & IT 
                           7.2.4.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           7.2.4.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      7.2.5. Discrete Manufacturing 
                           7.2.5.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           7.2.5.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      7.2.6. Government & Education 
                           7.2.6.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           7.2.6.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
                      7.2.7. Others
                           7.2.7.1. Market estimates and forecast, 2014 - 2025 (USD Million) 
                           7.2.7.2. Market estimates and forecast, by region, 2014 - 2025 (USD Million)
Chapter 8. Marketing Automation Software: Regional Outlook
                 8.1. Regional Analysis & Market Share, 2015 & 2025
                 8.2. Market Size & Forecasts and Trend Analysis, 2014 to 2025
                      8.2.1. North America
                           8.2.1.1. Market estimates and forecast, by deployment, 2014 - 2025 (USD Million)
                           8.2.1.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                           8.2.1.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
                           8.2.1.4. U.S.
                                8.2.1.4.1. Market estimates and forecast, by deployment, 2014 - 2025 (USD Million)
                                8.2.1.4.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                                8.2.1.4.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
                           8.2.1.5. Canada
                                8.2.1.5.1. Market estimates and forecast, by deployment, 2014-2025 (USD Million)
                                8.2.1.5.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                                8.2.1.5.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
                      8.2.2. Europe
                           8.2.2.1. UK
                                8.2.2.1.1. Market estimates and forecast, by deployment, 2014 - 2025 (USD Million)
                                8.2.2.1.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                                8.2.2.1.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
                           8.2.2.2. Germany
                                8.2.2.2.1. Market estimates and forecast, by deployment, 2014 - 2025 (USD Million)
                                8.2.2.2.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                                8.2.2.2.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
                      8.2.3. Asia Pacific
                           8.2.3.1. China
                                8.2.3.1.1. Market estimates and forecast, by deployment, 2014 - 2025 (USD Million)
                                8.2.3.1.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                                8.2.3.1.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
                           8.2.3.2. India
                                8.2.3.2.1. Market estimates and forecast, by deployment, 2014 - 2025 (USD Million)
                                8.2.3.2.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                                8.2.3.2.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
                           8.2.3.3. Japan
                                8.2.3.3.1. Market estimates and forecast, by deployment, 2014 - 2025 (USD Million)
                                8.2.3.3.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                                8.2.3.3.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
                      8.2.4. Latin America
                           8.2.4.1. Brazil
                                8.2.4.1.1. Market estimates and forecast, by deployment, 2014 - 2025 (USD Million)
                                8.2.4.1.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                                8.2.4.1.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
                      8.2.5. Middle East and Africa
                           8.2.5.1. Market estimates and forecast, by deployment, 2014 - 2025 (USD Million)
                           8.2.5.2. Market estimates and forecast, by enterprise size, 2014 - 2025 (USD Million)
                           8.2.5.3. Market estimates and forecast, by solution, 2014 - 2025 (USD Million)
Chapter 9. Competitive Landscape
                 9.1. Company Profiles
                      9.1.1. Act-On Software, Inc.
                           9.1.1.1. Company Overview
                           9.1.1.2. Financial Performance
                           9.1.1.3. Product Benchmarking 
                           9.1.1.4. Strategic Initiatives
                      9.1.2. Adobe Systems Inc.
                           9.1.2.1. Company Overview
                           9.1.2.2. Financial Performance
                           9.1.2.3. Product Benchmarking 
                           9.1.2.4. Strategic Initiatives
                      9.1.3. HubSpot, Inc.
                           9.1.3.1. Company Overview
                           9.1.3.2. Financial Performance
                           9.1.3.3. Product Benchmarking 
                           9.1.3.4. Strategic Initiatives
                      9.1.4. IBM Corporation
                           9.1.4.1. Company Overview
                           9.1.4.2. Financial Performance
                           9.1.4.3. Product Benchmarking 
                           9.1.4.4. Strategic Initiatives
                      9.1.5. Infusionsoft
                           9.1.5.1. Company Overview
                           9.1.5.2. Financial Performance
                           9.1.5.3. Product Benchmarking 
                           9.1.5.4. Strategic Initiatives
                      9.1.6. Marketo, Inc.
                           9.1.6.1. Company Overview
                           9.1.6.2. Financial Performance
                           9.1.6.3. Product Benchmarking 
                           9.1.6.4. Strategic Initiatives
                      9.1.7. Oracle Corporation
                           9.1.7.1. Company Overview
                           9.1.7.2. Financial Performance
                           9.1.7.3. Product Benchmarking 
                           9.1.7.4. Strategic Initiatives
                      9.1.8. Salesforce.com, Inc. 
                           9.1.8.1. Company Overview
                           9.1.8.2. Financial Performance
                           9.1.8.3. Product Benchmarking 
                           9.1.8.4. Strategic Initiatives
                      9.1.9. Salesfusion
                           9.1.9.1. Company Overview
                           9.1.9.2. Financial Performance
                           9.1.9.3. Product Benchmarking 
                           9.1.9.4. Strategic Initiatives
                      9.1.10. SAP SE
                           9.1.10.1. Company Overview
                           9.1.10.2. Financial Performance
                           9.1.10.3. Product Benchmarking 
                           9.1.10.4. Strategic Initiatives

List of Tables

TABLE 1 Marketing automation - Industry snapshot, 2015 - 2025
TABLE 2 Global marketing automation market, 2014 - 2025 (USD million)
TABLE 3 Global marketing automation market by region, 2014 - 2025 (USD million)
TABLE 4 Global marketing automation market by application, 2014 - 2025 (USD Million)
TABLE 5 Global marketing automation market by deployment, 2014 - 2025 (USD Million)
TABLE 6 Global marketing automation market by enterprise size, 2014 - 2025 (USD Million)
TABLE 7 Global marketing automation market by solution, 2014 - 2025 (USD Million)
TABLE 8 Marketing automation market key developments
TABLE 9 Marketing automation company ranking
TABLE 10 Marketing automation - Key market driver impact
TABLE 11 Marketing automation - Key market restraint impact
TABLE 12 Global marketing automation in BFSI application, 2014 - 2025 (USD Million)
TABLE 13 Global marketing automation in BFSI application, by region, 2014 - 2025 (USD Million)
TABLE 14 Global marketing automation in retail application, 2014 - 2025 (USD Million)
TABLE 15 Global marketing automation in retail, by region, 2014 - 2025 (USD Million)
TABLE 16 Global marketing automation in healthcare application, 2014 - 2025 (USD Million)
TABLE 17 Global marketing automation in healthcare application, by region, 2014 - 2025 (USD Million)
TABLE 18 Global marketing automation in telecom & IT application, 2014 - 2025 (USD Million)
TABLE 19 Global marketing automation in telecom & IT application, by region, 2014 - 2025 (USD Million)
TABLE 20 Global marketing automation in discrete manufacturing application, 2014 - 2025 (USD Million)
TABLE 21 Global marketing automation in discrete manufacturing, by region, 2014 - 2025 (USD Million)
TABLE 22 Global marketing automation in government & education application, 2014 - 2025 (USD Million)
TABLE 23 Global marketing automation in government & education, by region, 2014 - 2025 (USD Million)
TABLE 24 Global marketing automation in other application, 2014 - 2025 (USD Million)
TABLE 25 Global marketing automation demand in other application, by region, 2014 - 2025 (USD Million)
TABLE 26 Global marketing automation market, by on-premise deployment, 2014 - 2025 (USD Million)
TABLE 27 Global marketing automation market, by on-premise deployment, by region, 2014 - 2025 (USD Million)
TABLE 28 Global marketing automation market, by cloud deployment, 2014 - 2025 (USD Million)
TABLE 29 Global marketing automation market, by cloud deployment, by region, 2014 - 2025 (USD Million)
TABLE 30 Global marketing automation market, by large enterprises enterprise size, 2014 - 2025 (USD Million)
TABLE 31 Global marketing automation market, by large enterprises enterprise size, by region, 2014 - 2025 (USD Million)
TABLE 32 Global marketing automation market, by SMBs enterprise size, 2014 - 2025 (USD Million)
TABLE 33 Global marketing automation market, by SMBs enterprise size, by region, 2014 - 2025 (USD Million)
TABLE 34 Global marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 35 Campaign management marketing automation market, 2014 - 2025 (USD Million)
TABLE 36 Campaign management marketing automation market, by region, 2014 - 2025 (USD Million)
TABLE 37 Email marketing marketing automation market, 2014 - 2025 (USD Million)
TABLE 38 Email marketing marketing automation market, by region, 2014 - 2025 (USD Million)
TABLE 39 Inbound marketing marketing automation market, 2014 - 2025 (USD Million)
TABLE 40 Inbound marketing marketing automation market, by region, 2014 - 2025 (USD Million)
TABLE 41 Mobile applications marketing automation market, 2014 - 2025 (USD Million)
TABLE 42 Mobile applications marketing automation market, by region, 2014 - 2025 (USD Million)
TABLE 43 Lead management marketing automation market, 2014 - 2025 (USD Million)
TABLE 44 Lead management marketing automation market, by region, 2014 - 2025 (USD Million)
TABLE 45 Reporting & analytics marketing automation market, 2014 - 2025 (USD Million)
TABLE 46 Reporting & analytics marketing automation market, by region, 2014 - 2025 (USD Million)
TABLE 47 Social media marketing automation market, 2014 - 2025 (USD Million)
TABLE 48 Social media marketing automation market, by region, 2014 - 2025 (USD Million)
TABLE 49 Others marketing automation market, 2014 - 2025 (USD Million)
TABLE 50 Others marketing automation market, by region, 2014 - 2025 (USD Million)
TABLE 51 North America marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 52 North America marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 53 North America marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 54 North America marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 55 U.S. marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 56 U.S. marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 57 U.S. marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 58 U.S. marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 59 Canada marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 60 Canada marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 61 Canada marketing automation market, by enterprise size, 2014 -2025 (USD Million)
TABLE 62 Canada marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 63 Europe marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 64 Europe marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 65 Europe marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 66 Europe marketing automation market, by solution, (USD Million), 2014 - 2025 (USD Million)
TABLE 67 UK marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 68 UK marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 69 UK marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 70 UK marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 71 Germany marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 72 Germany marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 73 Germany marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 74 Germany marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 75 Asia Pacific marketing automation market, by application, 2014 - 2025 (USD Million) 
TABLE 76 Asia Pacific marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 77 Asia Pacific marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 78 Asia Pacific marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 79 China marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 80 China marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 81 China marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 82 China marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 83 India marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 84 India marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 85 India marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 86 India marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 87 Japan marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 88 Japan marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 89 Japan marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 90 Japan marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 91 Latin America marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 92 Latin America marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 93 Latin America marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 94 Latin America marketing automation market, by solution, 2014 - 2025 (USD Million) 
TABLE 95 Brazil marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 96 Brazil marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 97 Brazil marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 98 Brazil marketing automation market, by solution, 2014 - 2025 (USD Million)
TABLE 99 MEA marketing automation market, by application, 2014 - 2025 (USD Million)
TABLE 100 MEA marketing automation market, by deployment, 2014 - 2025 (USD Million)
TABLE 101 MEA marketing automation market, by enterprise size, 2014 - 2025 (USD Million)
TABLE 102 MEA marketing automation market, by solution, 2014 - 2025 (USD Million)

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