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Market Research Services Global Market Briefing Outlook 2016 Including: Marketing Research and Public Opinion Polling.Covering: Nielsen Holdings, WPP, International Data Corporation, Ipsos

Published: Oct, 2016 | Pages: 39 | Publisher: The Business Research Company
Industry: Business Services | Report Format: Electronic (PDF)

Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services.

Market Research Services Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global market research services.
 
Description

• Market Research Services Global Market Briefing Report from The Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market. 

• The market characteristics section of the report defines and explains the market.

• The market size section gives the Market research services market revenues, covering both the historic growth of the market and forecasting the future. 

• Drivers and restraints looks at the external factors supporting and controlling the growth of the market.

• Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically.

• Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified. 

• The trends and strategies section highlights the likely future developments in the market research services market and suggests approaches.
 
Scope

• Companies Mentioned: Nielsen Holdings, WPP, IDC, Ipsos, GFK, Mintel, Euromonitor International, NPD Group, Researchnow and BCC Research

• Geographic scope: Americas, Europe, Asia, Middle East and Africa, Oceania.

• Time series: Five years historic and forecast.

• Data: Market value in $ billions.

• Data segmentations: Regional breakdowns, market share of competitors, key sub segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Reasons to Purchase

• Get up to date information available on the market research services market globally.

• Identify growth segments and opportunities.

• Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market.

• Develop strategies based on likely future developments.

• Gain a global perspective on the development of the market.
 Table of Content

Market Research Services Market Characteristics 5
Market Research Services Market Historic Growth 6
Drivers Of The Market 6
Restraints On The Market 7
Market Research Services Market Forecast 8
Drivers Of The Market 8
Restraints On The Market 9
Market Research Services Market Comparison With Other Segments Of General Professional Services 10
Global General Professional Services Market, Split By Segments, 2015, $ Billion 10
Global General Professional Services Market, Historic and Forecast, By Segment, 2011 – 2019 12
Market Research Services Market Regional and Country Comparison 13
Global Market Research Services Market, Split By Region, 2015 13
Global Market Research Services Market, Historic and Forecast Growth, By Region, 2011 – 2019 15
Global Market Research Services Market, Split By Country, 2015 16
Global Market Research Services Market, Historic and Forecast Growth, Split By Country, 2011 – 2019 18
Market Research Services Market Competitors 20
Nielsen Holdings 21
WPP 22
International Data Corporation (IDC) 23
Ipsos 24
GFK 25
Market Research Services Market Key Mergers and Acquisitions 26
Market Research Services Market Trends and Strategies 27
Micro Surveys Replacing Lengthy Surveys 27
Big Data Analytics Aiding Market Research Activity 27
Adoption Of Advanced Technologies 27
Agile Market Research As An Approach 27
Professional Services Appendix 29
Accounting Services 29
Design, Research, Promotional And Consulting Services 29
Architectural, Engineering, And Related Services 29
Specialized Design Services 30
Management Consulting Services 31
Environmental Consulting Services 32
Scientific Research And Development Services 32
Advertising, Public Relations, And Related Services 33
Market Research And Other General Professional Services 33
Photographic Services 34
Legal Services 34
Research Methodology 35
Abbreviations 35
Currencies 35
Research Inquiries 35
The Business Research Company 35
List of Tables

Table 1: Global Market Research Services Market, Historic Market Size, 2011 – 2015, $ Billion 5
Table 2: Global Market Research Services Market, Forecast Market Size, 2015 – 2019, $ Billion 7
Table 3: Global General Professional Services Market, Split By Segments, 2015, $ Billion 10
Table 4: Global Market Research Services Market, Split By Region, 2015, $ Billion 12
Table 5: Global Market Research Services Market, Historic and Forecast Growth, Split By Region, 2011 – 2019 14
Table 6: Global Market Research Services Market, Split By Country, 2015, $ Billion 15
Table 7: Global Market Research Services Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 18
Table 8: Global Market Research Services Market, Key Competitor Market Shares, 2015, Percentage (%) 20

List of Figures

Figure 1: Global Market Research Services Market, Historic Market Size, 2011 – 2015, $ Billion 6
Figure 2: Global Market Research Services Market, Forecast Market Size, 2015 – 2019, $ Billion 8
Figure 3: Global General Professional Services Market, Split By Segments, 2015, $ Billion 10
Figure 4: Global General Professional Services Market, Historic and Forecast, By Segment, 2011 – 2019 12
Figure 5: Global Market Research Services Market, Split By Region, 2015, $ Billion 13
Figure 6: Global Market Research Services Market, Historic and Forecast Growth, Split By Region, 2011 – 2019 15
Figure 7: Global Market Research Services Market, Split By Country, 2015, $ Billion 16
Figure 8: Global Market Research Services Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 18
Figure 9: Global Market Research Services Market, Key Competitor Market Shares, 2015, Percentage (%) 20 



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