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Lager Market Size, Share & Trends Analysis Report By Product (Standard, Premium), By Distribution Channel (On-trade, Off-trade), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2019 - 2025

Published: May, 2019 | Pages: 110 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)

The global lager market size is expected to reach USD 492.69 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.3% over the forecast period. Consumption of premium beer in developed economies including Germany, U.K., and France is projected to exhibit significant growth owing to rising importance of bar culture on a domestic level. Moreover, consumers are changing their consumption habits and looking for innovative products with enhanced nutritional properties, which is expected to prompt the utility of lager.

Asia Pacific is anticipated to witness substantial growth on account of improving standard of living and increasing number of alcohol consumers, especially in India and China. According to a report of World Health Organization (WHO), over the decade ending 2016, the annual alcohol consumption in India reached 5.7 liters per person, which is almost double as compared to the consumption in 2006. Furthermore, alcohol consumption in China stood up to 7 liters per person in 2016. These factors are expected to open up new avenues over the next few years.

Major manufacturers are launching new products to cater to the increasing consumption in the market. For instance, in October 2018, Anheuser-Busch Companies, LLC launched an Italian craft lager in U.K. The product is sold at premium pubs, nightclubs, bars, and restaurants. In addition, in March 2016, Steinlager Tokyo Dry, a dry premium lager, was launched in New Zealand. The product has a combination of Japanese brewing mastery with quality raw ingredients of New Zealand. This premium beer immediately took the market by storm owing to its high quality and taste. These new product launches are expected to expand the scope of the lager in the foreseeable future.

Further key findings from the study suggest:

• In terms of revenue, the premium product segment is likely to expand at a CAGR of 4.5% from 2019 to 2025. Standard product dominated the global market, accounting for a revenue share of over 55.0% in 2018

• Europe dominated the global lager market in 2018 and constituted 41.3% share of the total revenue. Rising importance of craft beer in developed economies including Germany, France, Italy, and Russia is projected to have a positive impact on the market growth over the next few years

• Key players operating in the market include Heineken N.V., Carlsberg Group, Anheuser-Busch Companies, LLC, China Resources Snow Breweries Limited, Diageo, Molson Coors Brewing Company, Tsingtao Brewery Company Limited, ASAHI BREWERIES, LTD., Castel Group, and Kirin Brewery Company

• Product innovation is expected to remain a critical success factor among industry participants over the next few years.
 Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                         1.3.1. Purchased Database
                         1.3.2. GVR's Internal Database
                         1.3.3. Secondary Sources & Third-Party Perspectives
                         1.3.4. Primary Research
                    1.4. Information Analysis 
                         1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Competitive Insights
Chapter 3. Lager Market Variables, Trends & Scope
                    3.1. Market Introduction
                    3.2. Penetration & Growth Prospect Mapping
                    3.3. Industry Value Chain Analysis
                         3.3.1. Sales/Retail Channel Analysis
                         3.3.2. Profit Margin Analysis
                    3.4. Market Dynamics
                         3.4.1. Market Driver Analysis
                         3.4.2. Market Restraint Analysis
                         3.4.3. Industry Challenges
                         3.4.4. Industry Opportunities
                    3.5. Business Environment Analysis
                         3.5.1. Industry Analysis - Porter's
                              3.5.1.1. Supplier Power
                              3.5.1.2. Buyer Power
                              3.5.1.3. Substitution Threat
                              3.5.1.4. Threat from New Entrant 
                              3.5.1.5. Competitive Rivalry
                    3.6. Roadmap of Lager Market
                    3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
                    4.1. Consumer Trends and Preferences
                    4.2. Factors Affecting Buying Decision 
                    4.3. Consumer Product Adoption 
                    4.4. Observations & Recommendations
Chapter 5. Lager Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2018 & 2025
                    5.2. Standard
                         5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    5.3. Premium
                         5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
Chapter 6. Lager Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
                    6.2. On-Trade
                         6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                    6.3. Off-Trade
                         6.3.1. Market estimates and forecast, 2015- 2025 (USD Billion)
Chapter 7. Lager Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2018 & 2025
                    7.2. North America
                         7.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                         7.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                         7.2.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                         7.2.4. U.S.
                              7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                              7.2.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                              7.2.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.3. Europe
                         7.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                         7.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                         7.3.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                         7.3.4. Germany
                              7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                              7.3.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                              7.3.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                         7.3.5. U.K.
                              7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                              7.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                              7.3.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.4. Asia Pacific
                         7.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                         7.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                         7.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                         7.4.4. China 
                              7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                              7.4.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                              7.4.4.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                         7.4.5. Japan 
                              7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                              7.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                              7.4.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                         7.4.6. India
                              7.4.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                              7.4.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                              7.4.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.5. Central & South America
                         7.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                         7.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                         7.5.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
                    7.6. Middle East & Africa
                         7.6.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
                         7.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Billion)
                         7.6.3. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Billion)
Chapter 8. Competitive Analysis
                    8.1. Key global players, recent developments & their impact on the industry
                    8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
                    8.3. Vendor Landscape
                         8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
                    9.1. Heineken N.V.
                         9.1.1. Company Overview
                         9.1.2. Financial Performance
                         9.1.3. Product Benchmarking
                         9.1.4. Strategic Initiatives
                    9.2. Carlsberg Group
                         9.2.1. Company Overview
                         9.2.2. Financial Performance
                         9.2.3. Product Benchmarking
                         9.2.4. Strategic Initiatives
                    9.3. Anheuser-Busch Companies, LLC
                         9.3.1. Company Overview
                         9.3.2. Financial Performance
                         9.3.3. Product Benchmarking
                         9.3.4. Strategic Initiatives
                    9.4. China Resources Snow Breweries Limited
                         9.4.1. Company Overview
                         9.4.2. Financial Performance
                         9.4.3. Product Benchmarking
                         9.4.4. Strategic Initiatives
                    9.5. Diageo
                         9.5.1. Company Overview
                         9.5.2. Financial Performance
                         9.5.3. Product Benchmarking
                         9.5.4. Strategic Initiatives
                    9.6. Molson Coors Brewing Company
                         9.6.1. Company Overview
                         9.6.2. Financial Performance
                         9.6.3. Product Benchmarking
                         9.6.4. Strategic Initiatives
                    9.7. Tsingtao Brewery Company Limited
                         9.7.1. Company Overview
                         9.7.2. Financial Performance
                         9.7.3. Product Benchmarking
                         9.7.4. Strategic Initiatives
                    9.8. ASAHI BREWERIES, LTD.
                         9.8.1. Company Overview
                         9.8.2. Financial Performance
                         9.8.3. Product Benchmarking
                         9.8.4. Strategic Initiatives
                    9.9. Castel Group
                         9.9.1. Company Overview
                         9.9.2. Financial Performance
                         9.9.3. Product Benchmarking
                         9.9.4. Strategic Initiatives
                    9.10. Kirin Brewery Company
                         9.10.1. Company Overview
                         9.10.2. Financial Performance
                         9.10.3. Product Benchmarking
                         9.10.4. Strategic Initiatives
List of Tables

1. Lager - Key market driver analysis
2. Lager - Key market restraint analysis
3. Global standard lager market estimates and forecast, 2015 - 2025 (USD Billion)
4. Global premium lager market estimates and forecast, 2015 - 2025 (USD Billion)
5. Global on-trade lager market estimates and forecast, 2015 - 2025 (USD Billion)
6. Global off-trade lager market estimates and forecast, 2015 - 2025 (USD Billion)
7. North America lager market estimates and forecast, 2015 - 2025 (USD Billion)
8. North America lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
9. North America lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
10. U.S. lager market estimates and forecast, 2015 - 2025 (USD Billion)
11. U.S. lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
12. U.S. lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
13. Europe lager market estimates and forecast, 2015 - 2025 (USD Billion)
14. Europe lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
15. Europe lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
16. Germany lager market estimates and forecast, 2015 - 2025 (USD Billion)
17. Germany lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
18. Germany lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
19. U.K. lager market estimates and forecast, 2015 - 2025 (USD Billion)
20. U.K. lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
21. U.K. lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
22. Asia Pacific lager market estimates and forecast, 2015 - 2025 (USD Billion)
23. Asia Pacific lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
24. Asia Pacific lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
25. China lager market estimates and forecast, 2015 - 2025 (USD Billion)
26. China lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
27. China lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
28. Japan lager market estimates and forecast, 2015 - 2025 (USD Billion)
29. Japan lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
30. Japan lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
31. India lager market estimates and forecast, 2015 - 2025 (USD Billion)
32. India lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
33. India lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
34. Central & South America lager market estimates and forecast, 2015 - 2025 (USD Billion)
35. Central & South America lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
36. Central & South America lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
37. Middle East & Africa lager market estimates and forecast, 2015 - 2025 (USD Billion)
38. Middle East & Africa lager market revenue estimates and forecast by product, 2015 - 2025 (USD Billion)
39. Middle East & Africa lager market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Billion)
40. Vendor landscape 


List of Figures

1. Lager market snapshot 
2. Lager market segmentation & scope
3. Lager market penetration & growth prospect mapping
4. Lager value chain analysis
5. Lager market dynamics
6. Lager market Porter's analysis 
7. Lager market PESTEL analysis
8. Lager market: Product movement analysis 
9. Lager market: Distribution channel movement analysis 
10. Lager market: Regional movement analysis

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