In 2014 Apple has released its iPhone 6, iPhone 6 Plus, iPad Air 2, iPad mini 3 and Apple Watch alongside with corresponding application services including Apple Pay. This report examines the changes in product strategies of Apple and, by probing into the differences between management styles of Steve Jobs and Tim Cook and Apple's three innovation steps, provides a glimpse where Apple is heading to in the future after the unveiling of new iPhone and iPad models in 2014. List of Topics Profile for of Apple's new iPhone 6 models, Apple Watch and Apple Pay and market Google's acquisition of Motorola Mobility, from both the perspectives of Google and Motorola Mobility Projected development following the unveiling Google's acquisition of Apple's new iPhone and iPad modelsMotorola Mobility, including three innovation steps for Applefour different scenarios for Google/Motorola Mobility, Android OEMs, other competitors, and Taiwanese contract manufacturers List of Companies Apple, Google
Table of Contents 1.Apple's Product and Application Innovations 1.1 iPhone 6 and 6 Plus 1.2 Apple Watch 1.3 Apple Pay 2. Market Influences of Apple's Products and Applications 2.1 Apple Watch: Specs and Features are not Innovative Enough to Create Demand 2.2 Apple Pay Outdoes Google Wallet 3.Comparison of Management Styles of Steve Jobs and Tim Cook 3.1 Job Good at Market Creation and Cook Good at Market Segmentation 3.2 Innovative Models for Different Market Contexts 4. Future Prospects of Apple 4.1 Three Innovation Steps 4.2 Emerging Network Environment May Hide the Next Big Thing for Apple Appendix
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