Key Smartphone Mobile Data Pricing Trends in Europe 2013

Published: Dec, 2012 | Pages: 130 | Publisher: Tariff Consultancy Ltd
Industry: Telecommunications | Report Format: Electronic (PDF)

The 130-page report entitled 'Key Smartphone Mobile Data Pricing Trends in Europe' provides analysis of Bundled Mobile Data Services with Smartphones for both Pre Pay and Post Pay services across 41 MNOs in 10 European countries.
Countries covered include:  France, Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland and the UK).

The report gives detailed information of of MNO Pre Pay & Post Pay services and average Post Pay bundled pricing in each country for 2010, 2011 and 2012 and highlights the main trends that will take place into 2013.

From research based on TCL's unique telecoms price tracker database there have been 3 distinct phases identified in the development of Mobile Data bundles with Smartphones which include:

Phase 1 - In 2010 the MNO started to offer Mobile Data as typically as a Bolt On to the Smartphone, with a relatively low Mobile Data allowance offered;

Phase 2 - Into 2011 the MNO introduced a range of Premium Smartphone packages which include Mobile Data, SMS and call minutes at a relatively high price point;

Phase 3 - Into 2012 there has been the introduction of many more Smartphone packages with many price points as an integrated tariff offering with a reduction of average pricing.

 A list of figures (91 in total) used in this report
Background
Methodology
Executive Summary 
French Smartphone Mobile Data Pricing 
French Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
French Post Pay Smartphone mobile data user segment trends from 2010 to 2012
French High Post Pay Smartphone mobile data plan pricing
French Medium Post Pay Smartphone mobile data plan pricing
French Low Cost Post Pay Smartphone mobile data plan pricing
French average Post Pay Smartphone mobile data plan pricing
The changes in French Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast French Smartphone mobile data trends - 2012 to 2013
French Pre Pay Smartphone mobile data plans - 2012 to 2013
French Post Pay Smartphone mobile data plans - 2012 to 2013
Key French Smartphone mobile usage trends & pricing - '12 to '13
Implications of the increase in Mobile Data volumes
User impact of the Smartphone pricing initiatives
Summary & Conclusions - Impact on French users of Smartphone pricing initiatives
German Smartphone Mobile Data pricing (Same chapter heading as France)
Irish Smartphone Mobile Data pricing (Same chapter heading as France)
Italian Smartphone Mobile Data pricing (Same chapter heading as France)
Netherlands Smartphone Mobile Data pricing (Same chapter heading as France)
Portuguese Smartphone Mobile Data pricing (Same chapter heading as France)
Spanish Smartphone Mobile Data pricing (Same chapter heading as France)
Swedish Smartphone Mobile Data pricing (Same chapter heading as France)
Swiss Smartphone Mobile Data pricing (Same chapter heading as France)
UK Smartphone Mobile Data pricing (Same chapter heading as France
Conclusion - The main Smartphone mobile data trends across the 10 countries Smartphone penetration levels 
Mobile Data ARPU as a percentage of total mobile ARPU 
Average Mobile Data revenue growth per Country 
Average Smartphone Post Pay Mobile Data pricing 
Average Smartphone Pre Pay Mobile Data pricing 
The future of Smartphone Mobile Data bundles - 2012 to 2013