Since 2013, the global smartphone market's major growth momentum has been moved to low-cost models, which have led to the rise of Chinese brands. Established in 2012, JDI (Japan Display Inc.) is a government-funded joint venture that integrates three major small and medium area display makers, namely Toshiba Mobile Display, Hitachi Displays and Sony Mobile Display. Despite the rapid catching-up of Chinese panel makers, JDI remains the largest LTPS (Low Temperature Poly Silicon) panel maker. This report outlines established players' development in the global smartphone and smartphone panel markets and examines the pros and cons for JDI when making a push into the Chinese low-cost smartphone market.
Table of Contents 1.Development of the Global Smartphone Market 1.1 Chinese Brands Outshine Established Players 2.Development of the Global Smartphone Panel Market 2.1Market Volume Keeps Expanding 2.2 Competition Now Focusing on PPI after Upsizing Race Ceases 2.3 Panel Makers in Major Reshuffle 2.4 Production Capacity Key for Success in High Resolution Panel War 3.Strategic Deployment of Japan Display 3.1 Japanese Small and Medium Panel Industry Reconstructed with Government Intervention 3.2 High Technical Barriers as Source of Competitive Advantage 4.Action Plans of Japan Display 4.1 Broad Customer Portfolio Increases Chance of Partnering with Chinese Brands 4.2 Lowering Costs Key Factor to Make High-end Low-cost Phones Competitive 5.Conclusion Appendix
List of Tables Table 1 Leading Panel Makers' Latest LTPS Line Development Plans List of Figures Figure 1 Worldwide Smartphone Market Volume by Region, 2011 - 2015 Figure 2 Global Smartphone Market Share by Branded Vendor, 2011 - 1H 2014 Figure 3 Global Smartphone Market Share by Price Point, 2011 - 2015 Figure 4 Worldwide Smartphone Panel Shipment Volume, 2011 - 2015 Figure 5 Smartphone Panel PPI versus Screen Size Development, 2012 - 2014 Figure 6 Worldwide Smartphone Panel Market Share by Branded Vendor, 2011 - 2013 Figure 7 Worldwide Small and Medium Panel Makers' Shipment Area by Display Technology, 2013 Figure 8 Major Makers' Smartphone Panel Shipment Share by Display Technology, 2013 Figure 9 JDI's Core Competence Analysis Figure 10 Division of Work between JDI and TDI Figure 11 Development of PPIs versus Screen Sizes
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