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Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Application (Campaign Management, Search & Discovery), By Organization Size, By End Use, And Segment Forecasts, 2019 - 2025

Published: Dec, 2019 | Pages: 100 | Publisher: Grand View Research
Industry: Media | Report Format: Electronic (PDF)

The global influencer marketing platform market size is anticipated to reach USD 23.52 billion by 2025, exhibiting a CAGR of 26.8% over the forecast period, according to a new report published by Grand View Research, Inc. Technological proliferation in marketing practices is expected to offer significant growth opportunities to the market. Advanced technologies such as Artificial Intelligence (AI), Artificial Neural Networks (ANN), Natural Language Processing (NLP), and Machine Learning (ML) provides better search results and analytics, which is expected to guide marketers in taking better decisions.

Increasing adoption of AI-enabled influencer marketing platforms is expected to create an automated environment for marketers to establish efficient collaborations. ANN and NLP can be leveraged to offer essential insights to influencers by analyzing several image attributes, posts, and thus helping brands in simplifying workflow process. Furthermore, adoption of these technologies assists marketers in choosing which influencer to collaborate with, thus contributing to the market growth. For instance, CurationEngine offered by IZEA uses ML to process high volumes of information for programmatic analysis on influencer networks within the company database to improve network quality and identify influencers who meet brand safety requirements.

Cord-cutting is another important factor driving the influencer marketing platform market. The declining TV viewership and increased screen time provide an opportunity for marketers to focus more on social media marketing. Further, as more users have joined different social media platforms in the last few years, marketers are investing heavily to cater to the online masses by facilitating the next wave of brand deals.

The sports and fitness segment is expected to provide growth opportunities to the influencers over the next few years. The growth can be attributed to the need for better loyalty and increasing merchandise and ticket sales. Additionally, the rising trend of adopting a healthy lifestyle amongst sports enthusiasts and players is expected to provide an impetus to the growth of the market for influencer marketing platform. Furthermore, product innovations and access to affordable equipment have made sports more attainable to consumers. The integration of fashion and beauty into sports and fitness is promoting companies to venture out new lines of businesses, such as athleisure production, which is expected to further stimulate the growth.

The emergence of hybrid influencer is expected to promote market growth. Hybrid influencer enables brands to put social media ad spend on influencer posts either via social media or a branded content tool to get deeper insights and better interactions. For instance, Scrunch, a media and advertising firm, assists marketing teams to scale businesses using a hybrid influencer marketing platform.

Further key findings from the report suggest:

• Influencer management is expected to be the fastest-growing segment over the forecast period owing to greater demand of brands to maintain efficient influencer relationships for longer and healthier collaboration

• Small and Medium Enterprises (SMEs) are expected to benefit from the adoption of influencer marketing platform owing to cost-effectiveness and higher engagement rates

• The sports and fitness segment is expected to witness significant growth over the forecast period, attributed to the rising consumer awareness regarding the benefits of maintaining a healthy and active lifestyle

• Asia Pacific is expected to dominate the market by 2025, owing to increasing mobile penetration, which makes it easier to reach out to a larger number of people via social media

• The key players dominating the influencer marketing platform market are AspireIQ Inc.; Grapevine Logic Inc.; Upfluence, Hypetap Pty Ltd.; and Speakr Inc.
 Table of Contents

Chapter 1 Methodology and Scope
                   1.1 Research Methodology
                   1.2 Research Scope and Assumptions
                   1.3 List to Data Sources
Chapter 2 Executive Summary
                   2.1 Influencer Marketing Platform - Industry Snapshot & Key Buying Criteria, 2015 - 2025
Chapter 3 Market Variables, Trends & Scope
                   3.1 Market Segmentation
                   3.2 Market Size and Growth Prospects
                   3.3 Penetration & Growth Prospect Mapping
                   3.4 Industry Value Chain Analysis
                   3.5 Market Dynamics
                       3.5.1 Market driver analysis
                           3.5.1.1 Technological disruptions in the influencer marketing industry
                           3.5.1.2 Advent of social media
                       3.5.2 Market restraints analysis
                           3.5.2.1 Privacy and regulatory challenges in the influencer marketing platform industry
                   3.6 Market Share Analysis, 2018
                   3.7 Technological Landscape
                   3.8 Business Environmental Analysis Tools
                       3.8.1 Porter's five forces analysis
                       3.8.2 PEST analysis
Chapter 4 Influencer Marketing Platform Market Application Type & Trend Analysis
                   4.1 Market Size Estimates & Forecasts and Trend Analysis, 2015 - 2025 (USD Billion)
                   4.2 Influencer Marketing Platform Market: Application Type Analysis
                       4.2.1 Campaign management
                           4.2.1.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
                       4.2.2 Search & discovery
                           4.2.2.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
                       4.2.3 Analytics & reporting
                           4.2.3.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
                       4.2.4 Influencer management
                           4.2.4.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
Chapter 5 Influencer Marketing Platform Market Organization Size Type & Trend Analysis
                   5.1 Market Size Estimates & Forecasts and Trend Analysis, 2015 - 2025 (USD Billion)
                   5.2 Influencer Marketing Platform Market: Organization Type Analysis
                       5.2.1 Large enterprises
                           5.2.1.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
                       5.2.2 SMEs
                           5.2.2.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
Chapter 6 Influencer Marketing Platform End Use Estimates & Trend Analysis
                   6.1 Market Size Estimates & Forecasts and Trend Analysis, 2015 - 2025 (USD Billion)
                   6.2 Influencer Marketing Platform Market: End Use Movement Analysis
                       6.2.1 Food & entertainment
                           6.2.1.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
                       6.2.2 Sports & fitness
                           6.2.2.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
                       6.2.3 Travel & holiday
                           6.2.3.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
                       6.2.4 Fashion & lifestyle
                           6.2.4.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
                       6.2.5 Others
                           6.2.5.1 Market estimates & forecasts by region, 2015 - 2025 (USD Billion)
Chapter 7 Regional Estimates & Trend Analysis
                   7.1 Market Size Estimates & Forecasts and Trend Analysis, 2015 - 2025 (USD Billion)
                   7.2 Influencer Marketing Platform Market Share by Region, 2018 & 2025
                   7.3 North America
                       7.3.1 North America influencer marketing platform market, by application type, 2015 - 2025 (USD Billion)
                       7.3.2 North America influencer marketing platform market, by organization size, 2015 - 2025 (USD Billion)
                       7.3.3 North America influencer marketing platform market, by end use, 2015 - 2025 (USD Billion)
                       7.3.4 U.S.
                           7.3.4.1 U.S. influencer marketing platform market by application type, 2015 - 2025 (USD Billion)
                           7.3.4.2 U.S. influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
                           7.3.4.3 U.S. influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
                       7.3.5 Canada
                           7.3.5.1 Canada influencer marketing platform market by application type, 2015 - 2025 (USD Billion)
                           7.3.5.2 Canada influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
                           7.3.5.3 Canada influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
                   7.4 Europe
                       7.4.1 Europe influencer marketing platform market, by application type, 2015 - 2025 (USD Billion)
                       7.4.2 Europe influencer marketing platform market, by organization size, 2015 - 2025 (USD Billion)
                       7.4.3 Europe influencer marketing platform market, by end use, 2015 - 2025 (USD Billion)
                       7.4.4 Germany
                           7.4.4.1 Germany influencer marketing platform market by application type, 2015 - 2025 (USD Billion)
                           7.4.4.2 Germany influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
                           7.4.4.3 Germany influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
                       7.4.5 U.K.
                           7.4.5.1 U.K. influencer marketing platform market by application type, 2015 - 2025 (USD Billion)
                           7.4.5.2 U.K. influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
                           7.4.5.3 U.K. influencer marketing platform market by end use, 2015 - 2025 (USD Billion))
                   7.5 Asia Pacific
                       7.5.1 Asia Pacific influencer marketing platform market, by application type, 2015 - 2025 (USD Billion)
                       7.5.2 Asia Pacific influencer marketing platform market, by organization size, 2015 - 2025 (USD Billion)
                       7.5.3 Asia Pacific influencer marketing platform market, by end use, 2015 - 2025 (USD Billion))
                       7.5.4 China
                           7.5.4.1 China influencer marketing platform market by application type, 2015 - 2025 (USD Billion)
                           7.5.4.2 China influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
                           7.5.4.3 China influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
                       7.5.5 India
                           7.5.5.1 India influencer marketing platform market by application type, 2015 - 2025 (USD Billion)
                           7.5.5.2 India influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
                           7.5.5.3 India influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
                       7.5.6 Japan
                           7.5.6.1 Japan influencer marketing platform market by application type, 2015 - 2025 (USD Billion)
                           7.5.6.2 Japan influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
                           7.5.6.3 Japan influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
                   7.6 Latin America
                       7.6.1 Latin America influencer marketing platform market, by application type, 2015 - 2025 (USD Billion)
                       7.6.2 Latin America influencer marketing platform market, by organization size, 2015 - 2025 (USD Billion)
                       7.6.3 Latin America influencer marketing platform market, by end use, 2015 - 2025 (USD Billion)
                       7.6.4 Brazil
                           7.6.4.1 Brazil influencer marketing platform market by application type, 2015 - 2025 (USD Billion)
                           7.6.4.2 Brazil influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
                           7.6.4.3 Brazil influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
                       7.6.5 Mexico
                           7.6.5.1 Mexico influencer marketing platform market by application type, 2015 - 2025 (USD Billion)
                           7.6.5.2 Mexico influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
                           7.6.5.3 Mexico influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
                   7.7 MEA
                       7.7.1 MEA influencer marketing platform market, by application type, 2015 - 2025 (USD Billion)
                       7.7.2 MEA influencer marketing platform market, by organization size, 2015 - 2025 (USD Billion)
                       7.7.3 MEA influencer marketing platform market, by end use, 2015 - 2025 (USD Billion)
Chapter 8 Competitive Landscape
                   8.1 AspireIQ
                       8.1.1 Company overview
                       8.1.2 Financial performance
                       8.1.3 Product benchmarking
                       8.1.4 Recent developments
                   8.2 Grapevine Logic Inc.
                       8.2.1 Company overview
                       8.2.2 Financial performance
                       8.2.3 Product benchmarking
                       8.2.4 Recent developments
                   8.3 Klear
                       8.3.1 Company overview
                       8.3.2 Financial performance
                       8.3.3 Product benchmarking
                   8.4 Mavrck
                       8.4.1 Company overview
                       8.4.2 Financial performance
                       8.4.3 Product benchmarking
                       8.4.4 Recent development
                   8.5 NeoReach
                       8.5.1 Company overview
                       8.5.2 Financial performance
                       8.5.3 Product benchmarking
                       8.5.4 Recent developments
                   8.6 Speakr Inc
                       8.6.1 Company overview
                       8.6.2 Financial performance
                       8.6.3 Product benchmarking
                   8.7 Traackr Inc.
                       8.8.1 Company overview
                       8.8.2 Financial performance
                       8.8.3 Product benchmarking
                       8.8.4 Recent developments
                   8.8 Upfluence Inc.
                       8.8.1 Company overview
                       8.8.2 Financial performance
                       8.8.3 Product benchmarking
                       8.8.4 Recent developments
                   8.9 Webfluential
                       8.9.1 Company overview
                       8.9.2 Financial performance
                       8.9.3 Product benchmarking
                   8.10 Hypetap Pty Ltd.
                       8.10.1 Company overview
                       8.10.2 Financial performance
                       8.10.3 Product benchmarking
                       8.10.4 Recent developments
List of Tables

Table 1 Influencer marketing platform market estimates & forecasts, 2015 - 2025 (USD Billion)
Table 2 Influencer marketing platform market estimates and forecasts by region, 2015 - 2025 (USD Billion)
Table 3 Influencer marketing platform market estimates and forecasts by application, 2015 - 2025 (USD Billion)
Table 4 Influencer marketing platform market estimates and forecasts by organization size, 2015 - 2025 (USD Billion)
Table 5 Influencer marketing platform market estimates and forecasts by end use, 2015 - 2025 (USD Billion)
Table 6 Global Influencer marketing platform market in campaign management application by region, 2015 - 2025 (USD Billion)
Table 7 Global influencer marketing platform market in search & discovery application by region, 2015 - 2025 (USD Billion)
Table 8 Global influencer marketing platform market in analytics & reporting by region, 2015 - 2025 (USD Billion)
Table 9 Global influencer marketing platform market in influencer management application by region, 2015 - 2025 (USD Billion)
Table 10 Global influencer marketing platform market in large enterprises by region, 2015 - 2025 (USD Billion)
Table 11 Global influencer marketing platform market in SMEs by region, 2015 - 2025 (USD Billion)
Table 12 Global influencer marketing platform market in food & entertainment by region, 2015 - 2025 (USD Billion)
Table 13 Global influencer marketing platform market in sports & fitness by region, 2015 - 2025 (USD Billion)
Table 14 Global influencer marketing platform market in travel & holiday by region, 2015 - 2025 (USD Billion)
Table 15 Global influencer marketing platform market in fashion & lifestyle by region, 2015 - 2025 (USD Billion)
Table 16 Global influencer marketing platform market in other end-use sectors by region, 2015 - 2025 (USD Billion)
Table 17 North America influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Table 18 North America influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 19 North America influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 20 U.S. influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Table 21 U.S. influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 22 U.S. influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 23 Canada influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Table 24 Canada influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 25 Canada. influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 26 Europe influencer marketing platform market by application Type, 2015 - 2025 (USD Billion)
Table 27 Europe influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 28 Europe influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 29 Germany influencer marketing platform market by application Type, 2015 - 2025 (USD Billion)
Table 30 Germany influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 31 Germany influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 32 U.K. influencer marketing platform market by application Type, 2015 - 2025 (USD Billion)
Table 33 U.K. influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 34 U.K. influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 35 Asia Pacific influencer marketing platform market by application Type, 2015 - 2025 (USD Billion)
Table 36 Asia Pacific influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 37 Asia Pacific influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 38 China influencer marketing platform market by Application Type, 2015 - 2025 (USD Billion)
Table 39 China influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 40 China influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 41 India influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Table 42 India influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 43 India influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 44 Japan influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Table 45 Japan influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 46 Japan influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 47 Latin America influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Table 48 Latin America influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 49 Latin America influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 50 Brazil influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Table 51 Brazil influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 52 Brazil influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 53 Mexico influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Table 54 Mexico influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 55 Mexico influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Table 56 MEA influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Table 57 MEA influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Table 58 MEA influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
 


List of Figures

Fig. 1 Industry Snapshot - Influencer markting platform
Fig. 2 Influencer marketing platform market segmentation & scope
Fig. 3 Influencer marketing platform market size and growth prospect
Fig. 4 Penetration & growth prospect mapping
Fig. 5 Industry value chain analysis
Fig. 6 Market dynamics
Fig. 7 Market share analysis, 2018
Fig. 8 Porter's five forces analysis
Fig. 9 PEST analysis
Fig. 10 Influencer marketing platform market: Application analysis
Fig. 11 Global influencer marketing platform market in campaign management application, 2015 - 2025 (USD Billion)
Fig. 12 Global influencer marketing platform market in search & discovery application, 2015 - 2025 (USD Billion)
Fig. 13 Global influencer marketing platform market in analytics & reporting application, 2015 - 2025 (USD Billion)
Fig. 14 Global influencer marketing platform market in influencer management application, 2015 - 2025 (USD Billion)
Fig. 15 Influencer marketing platform market: Organization size movement analysis
Fig. 16 Global influencer marketing platform market in large enterprises, 2015 - 2025 (USD Billion)
Fig. 17 Global influencer marketing platform market in SMEs, 2015 - 2025 (USD Billion)
Fig. 18 Influencer marketing platform market: End use movement analysis
Fig. 19 Global influencer marketing platform market in food & entertainment, 2015 - 2025 (USD Billion)
Fig. 20 Global influencer marketing platform market in sports & fitness, 2015 - 2025 (USD Billion)
Fig. 21 Global influencer marketing platform market in travel & holiday, 2015 - 2025 (USD Billion)
Fig. 22 Global influencer marketing platform market in fashion & lifestyle, 2015 - 2025 (USD Billion)
Fig. 23 Global influencer marketing platform market in other industries, 2015 - 2025 (USD Billion)
Fig. 24 Regional outlook, 2018 & 2025
Fig. 25 North America influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 26 North America influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 27 North America influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 28 U.S. influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 29 U.S. influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 30 U.S. influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 31 Canada influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 32 Canada influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 33 Canada influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 34 Europe influencer marketing platform market, 2015 - 2025 (USD Billion)
Fig. 35 Europe influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 36 Europe influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 37 Germany influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 38 Germany influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 39 Germany influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 40 U.K. influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 41 U.K. influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 42 U.K. influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 43 Asia Pacific influencer marketing platform market, 2015 - 2025 (USD Billion)
Fig. 44 Asia Pacific influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 45 Asia Pacific influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 46 China influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 47 China influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 48 China influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 49 India influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 50 India influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 51 India influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 52 Japan influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 53 Japan influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 54 Japan influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 55 Latin America influencer marketing platform market, 2015 - 2025 (USD Billion)
Fig. 56 Latin America influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 57 Latin America influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 58 Brazil influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 59 Brazil influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 60 Brazil influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 61 Mexico influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 62 Mexico influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 63 Mexico influencer marketing platform market by end use, 2015 - 2025 (USD Billion)
Fig. 64 MEA influencer marketing platform market by application, 2015 - 2025 (USD Billion)
Fig. 65 MEA influencer marketing platform market by organization size, 2015 - 2025 (USD Billion)
Fig. 66 MEA influencer marketing platform market by end use, 2015 - 2025 (USD Billion)

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