The Indian ethnic market has grown rapidly over the past few years, as women wear is receiving wider acceptance owing to the increase in disposable incomes and more women joining the workforce. Additionally, the religious and cultural diversity of India, where a wide range of occasions are celebrated, is among the considerable drivers of women ethnic wear market. The industry has also evolved quickly in past years, by transforming traditional clothing to modern design that represent a fusion of ethnic wear with western wear to associate with young population. Further, drivers such as economic growth, ease of payment, and other seamless experience have led to significant growth in the women's ethnic wear market. Our latest report "Indian Women Ethnic Wear Market Forecast to 2020" provides an in-depth analysis of the organized and unorganized sector of the women ethnic wear industry. The report offers detailed analysis of its market segment by type and product class. Additionally, Indian women ethnic wear market segment by type is further sub-segmented into saree, salwar kameez, kurta/kurti, and lehenga. The report also explains the share of regular and party wear for all sub-segments, along with the classification of the product class in terms of premium and mass market. The report includes comprehensive analysis of regional and consumer behavior. The demand trend in various regions like East, West, etc. has been evaluated, along with the comparative analysis with respect to factors influencing the preferable choice of ethnic wear. Further, the report also provides the insight on the various marketing strategies and distribution channel opted by market players, to attract the potential costumer's in this growing market for women's ethnic wear. A complete overview of the ethnic women wear industry in India has been provided in the report. All the current trends of the industry have been evaluated in the report. Further, it provides profiling of the major players, including Fabindia, W, BIBA, etc., which will help clients to gain insights on their overall business. Overall, the report presents optimum information and balanced research outlook on the potentials of the Indian Ethnic wear industry.
Table of Contents
1. Analyst View 2. Research Methodology 3. Industry Trends 3.1 Web Portals Favoring the Shopping Experience 3.2 Upsurge in Indo-Western Clothing Reshaping the Ethnic Wear Market 3.3 Working Women Raising the Bar of Ethnic Wear Market 3.4 Societal Factors Drifts the Women Ethnic Wear Market 4. Women Ethnic Wear Market Outlook to 2020 4.1 By Organized/Unorganized Sector 4.2 Market Segmentation 4.2.1 By Type 188.8.131.52 Saree 184.108.40.206 Salwar Kameez 220.127.116.11 Kurta/Kurti 18.104.22.168 Lehenga 4.2.2 By Product Class 22.214.171.124 Mass Market 126.96.36.199 Premium Market 5. Regional Analysis 6. Consumer Behavior Analysis 7. Marketing Strategies 8. Distribution Channel 9. Key Players 9.1 Fabindia 9.1.1 Business Description 9.1.2 Recent Developments 9.2 W 9.2.1 Business Description 9.2.2 Recent Developments 9.3 BIBA Apparels Pvt. Ltd. 9.3.1 Business Description 9.3.2 Recent Developments 9.4 SOCH Studio 9.4.1 Business Description 9.4.2 Recent Developments 9.5 Ritu Kumar 9.5.1 Business Description 9.5.2 Recent Development 9.6 Meena Bazaar 9.6.1 Business Description 9.6.2 Recent Developments 9.7 Chhabra 555 9.7.1 Business Description 9.7.2 Recent Developments 9.8 Nalli 9.8.1 Business Description 9.8.2 Recent Developments 9.9 Satya Paul 9.9.1 Business Description 9.9.2 Recent Development
List of Tables: Table 9-1: Fabindia - Stores by State Table 9-2: W - Stores by State Table 9-3: Biba - Stores by State Table 9-4: SOCH Studio - Stores by State Table 9-5: Ritu Kumar- Stores by State Table 9-6: Meena Bazaar - Stores by State Table 9-7: Chhabra 555 - Stores by State Table 9-8: Nalli - Stores by State Table 9-9: Satya Paul - Stores by State
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