Indian Alcohol Consumption - The Changing Behavior

 Table of Contents

1. Analyst View

2. Research Methodology

3. India Alcohol Market Outlook to 2022
    3.1 Alcohol Consumption
          3.1.1 By Type of Products
          3.1.2 By States
          3.1.3 By Retail Channel
          3.1.4 Domestic vs Imported Alcohol Consumption 

4. Market Trends 
    4.1 Female Alcohol Consumption on the Rise
    4.2 Increasing Popularity of Wine
    4.3 Demand for Expensive Liquor is Growing
    4.4 High Growth White Spirits

5. Consumer Behavior Analysis 
    5.1 Data Analysis
    5.2 By Age
    5.3 By Income
    5.4 By Gender
          5.4.1 Are you fine with Women Consuming Alcohol
    5.5 By Education Level
    5.6 By Monthly Expenditure
            5.6.1 Price Sensitivity
    5.7 By Frequency of Alcohol Consumption
    5.8 Reason for Starting Alcohol Consumption
    5.9 By the Preference for Type of Alcohol
          5.9.1 Reason for the preference of the above ticked alcohol
    5.10 By the Purchasing Channel

6. Supply Chain for Alcoholic Beverages in India

7. Retail Price of Products

8. Import Duties & Tax Structure

9. Marketing Policies for Alcohol in India

10. Distributors Profile
     10.1 Brindco Sales Ltd.
     10.2 Hema Connoisseur Collections (P) Ltd.
     10.3 Indospirit Distribution Ltd.
     10.4 Rad Elan Distributors Pvt. Ltd.
     10.5 Fine Wines n More (India) Pvt. Ltd.

List of Tables:

Table 5-1: Survey Findings: Consumption Pattern across Cities
Table 5-2: Survey Findings: Delhi and the National Capital Region
Table 5-3: Survey Findings: Mumbai and Pune (Maharashtra)
Table 5-4: Survey Findings: Bangalore (Karnataka)
Table 5-5: Survey Findings: Chandigarh
Table 5-6: Survey Findings: Hyderabad (Telangana)
Table 5-7: Survey Findings: Kolkata (West Bengal)
Table 7-1: Retail Price of Few Popular Wine Brands in INR/Bottle
Table 7-2: Retail Price of Few Popular Whiskey Brands in INR/Bottle
Table 7-3: Retail Price of Few Popular Vodka Brands in INR/Bottle
Table 8-1: Import Duty Structure on Wine
Table 8-2: MRP of Imported Liquor in Delhi
Table 8-3: MRP of Imported Liquor in Maharashtra
Table 8-4: MRP of Imported Liquor in Karnataka
Table 8-5: MRP of Imported Liquor in Haryana

List of Figures:

Figure 3-1: Alcohol Consumption (Billion Liters), 2016-2022
Figure 3-2: Per Capita Alcohol Consumption per Week (2016-2022)
Figure 3-3: Alcohol Consumption by Type of Products (%), 2016
Figure 3-4: IMFL Consumption by Type of Product (%), 2016
Figure 3-5: Whiskey Consumption (Million Liters), 2016-2022
Figure 3-6: Vodka Consumption (Million Liters), 2016-2022
Figure 3-7: Wine Consumption (Million Liters), 2016-2022
Figure 3-8: Alcohol Consumption in Different Parts of Country
Figure 3-9: Alcohol Consumption by Major States (%), 2016
Figure 3-10: Alcohol Consumption by Retail Channel (%), 2016
Figure 3-11: Domestic vs Imported Alcohol Consumption (%), 2016
Figure 5-1: Consumer Segmentation by Age (%)
Figure 5-2: Consumer Segmentation by Income (%)
Figure 5-3: Consumer Segment by Gender (%)
Figure 5-4: Response for Woman Consuming Alcohol (%)
Figure 5-5: Consumer Segment by Education Level (%)
Figure 5-6: Consumer Segment by Monthly Expenditure (%)
Figure 5-7: Price Sensitivity (%)
Figure 5-8: Consumer Segment by Frequency of Alcohol Consumption (%)
Figure 5-9: Consumer Segment by the Reason for Starting Alcohol Consumption (%)
Figure 5-10: Consumer Segment by the Preference of Alcohol (%)
Figure 5-11: Reason for their Preference (%)
Figure 5-12: Consumer Segment by the Place of Purchase of Alcohol
Figure 6-1: Supply Chain Diagram of Alcoholic Beverage Manufacturer
Figure 6-2: Supply Chain Diagram of Imported Alcohol 

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