With the gradual uplift of the German economy, ICT investments are poised to witness an upward momentum. Since ICT forms the backbone of all development activities, the German Government and enterprises are looking to invest in various disruptive technologies to improve their revenues and gain a competitive advantage. Key Findings
-The demand for software and IT services is driven by the core industries of Germany (including retail and manufacturing), who are increasing their software and services adoption to improve their competitiveness, decrease their time to market, and improve their production capabilities. -Expenditure on network and servers was driven by new IT investments and the increased adoption of advanced technologies such as cloud computing and mobility. -Furthermore, German enterprises are investing in third-party security services and application services to bridge the gaps in their skills and competence and ensure better operating efficiency. Synopsis
ICT investment trends in Germany presents the findings from a survey of 125 German enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how German enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The report illustrates the core technologies that enterprises are investing in, including business intelligence, mobility, Internet of Things (IoT), and cloud computing. The survey also highlights the approach to purchasing technology adopted by enterprises in Germany. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Germany. In particular, it provides an in-depth analysis of the following: -How ICT budgets are set to change in 2016 in terms of their overall size -Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting -Distribution of ICT money in areas such as the networks, applications, service desk, and data centers -Which ICT functions German enterprises are interested in outsourcing -German enterprises' investment priorities based on their budget allocations across core technology categories such as business intelligence, mobility, Internet of Things (IoT), and cloud computing -Factors that are influencing German enterprises' investments in each technology category -How German enterprises' IT budgets are currently allocated across various segments within a technology category -German enterprises' distribution of their ICT budget across various segments within a technology category -Vendor satisfaction ratings for various core and advanced technology categories -Insight into German enterprises' preferred buying approaches -Business and IT objectives that German enterprises are looking to achieve through their IT investment strategies -Factors that are influencing German enterprises' decisions to select an ICT provider Reasons to Buy
-Understand how German enterprises ICT landscape is set to change in 2016 to prioritize your target market -Comprehend how ICT Euros are being allocated by German enterprises in specific geographies and size bands to improve your market penetration -Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting) -Realign your sales initiatives by understanding the current strategic objectives of German enterprises -Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (business intelligence, mobility, Internet of Things (IoT), and cloud computing) -Prioritize your focus areas by understanding which factors are influencing German enterprises' decisions when selecting an ICT provider -Understand the changes in customers' priorities and identify the business and IT objectives that German enterprises are looking to achieve through their ICT investment strategies
Table of Contents
1 Trends in ICT budgets 1.1 Introduction 1.2 Survey demographics 1.3 ICT budget changes 1.4 ICT budget allocation by core technology area 1.4.1 Hardware budget breakdown 1.4.2 Software budget breakdowns 1.4.3 Third party IT services expenditure 1.4.4 Communications expenditure 1.4.5 Cloud computing budget 1.5 ICT budget allocation by function 1.6 Outsourced IT functions 2 ICT investment priorities and vendor satisfaction 2.1 Introduction 2.1.1 Business intelligence 2.1.1 Mobility management 2.1.1 Internet of things (IoT) 2.1.1 Cloud computing 3 ICT procurement trends 3.1 Introduction 3.2 Business objectives influencing IT investment strategy 3.3 ICT provider selection 3.4 Key decision maker for purchasing technology 4 Summary 4.1 German enterprises are investing in various ICT domains in 2016 to achieve differentiation and gain a competitive advantage 5 Appendix 5.1 Definitions 5.2 Further reading 5.3 Contact the authors
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