Netscribes' latest market research report titled Home Care Market in India 2014 notes how the FMCG sector has become one of the most dominant sectors of the Indian economy, boosted by rising disposable income of urban and rural populations, removal of caps on foreign investments and aggressive expansion of distribution channels by companies. It analyzes in depth the home care market, a sub-set of the FMCG industry. From being associated with utility products such as detergent bars, liquid floor phenyls, bathroom acids and liquid blue, home care market in India has experienced tremendous transformation and growth in recent times. Growing health consciousness and rising health costs have opened the market for specialty home care products that are harsh on germs, dirt and insects but have a pleasing fragrance and are harmless to humans. Increase in media penetration across urban and rural areas and rise in organized retail has created tremendous awareness about home care products and extensive distribution channels for easy availability. Changing lifestyle has also led consumers to shift from indigenous home care solutions to products that are in line with global standards. All these factors paved the way for companies to launch products that do more than just serving utility purposes, such as dish-washing gels, liquid detergents, specialist surface cleaners, combustible room deodorizers and gel-based insect repellents. However, in this dynamic and promising market, home care companies face challenges such as the rise of private labels from retail chains, federal regulation on the ingredients of products, depreciation of the Indian rupee, rise in input costs, constant product innovation to encounter competition and the ever-changing tastes and preferences of the Indian consumers.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: FMCG Industry - Overview, Market Size and Growth (Value-Wise; 2013-2020e), FMCG's Contribution to GDP (2013) Slide 6: FMCG Market Segmentation Market Overview Slide 7: Home Care Industry - Overview, Market Size and Growth (Value-Wise; 2013-2018e) Segmentation Slide 8: Segmentation - Summary Slide 9: Fabric Wash Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e) Slide 10: Utensil Cleaners Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e) Slide 11: Surface Cleaners Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e) Slide 12: Air Care Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e) Slide 13: Home Insecticides Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e) Supply Chain Slide 14-15: Home Care Market - Supply Chain EXIM Data Slide 16: Export of Home Care Products - Overview, Total Exports (Value-Wise; 2011 - 2014), Country-Wise Exports Segmentation (2013, 2014) Slide 17: Product-Wise Exports Segmentation (2013, 2014) Slide 18: Import of Home Care Products - Overview, Size (Value-Wise; 2011 - 2014), Country-Wise Imports Segmentation (2013, 2014) Slide 19: Product-Wise Imports Segmentation (2013, 2014) Drivers & Challenges Slide 20: Drivers & Challenges - Summary Slide 21-27: Drivers Slide 28-30: Challenges Government Initiatives Slide 31-32: Bureau of Indian Standards regulations Trends Slide 33: Trends - Summary Slide 34-39: Key Trends Competitive Landscape Slide 40: Porter's Five Forces Analysis Slide 41: Competition - Summary Slide 42-46: Competitive Benchmarking (FY 2014) Slide 47-74: Major Public Players Slide 75-90: Major Private Players Strategic Recommendations Slide 91: Strategic Recommendations Appendix Slide 92: Key Ratios Description Slide 93: Sources of Information
List of Tables
EXIM Data 1. HS Codes for Home Care Products Drivers & Challenges 1. High Chemical Content in Home Care Products Government Initiatives 1. Key Standards by BIS Competitive Landscape 1. Competition - Summary 2. Public Trading Comparables 3. Company profiles a. Company Information (All Companies) b. Products and Services (All Companies) c. Key People (All Companies) d. Shareholders of the Company (Private Companies) e. Key Financial Performance Indicators (Public Companies) f. Key Ratios (All Companies) g. Business Highlights (All Companies) Appendix 1. Appendix 2. Sources of Information
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