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Home and Garden Products Retailing in Poland - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Published: Jun 30, 2016 | Pages: 60 | Publisher: Verdict Financial | Industry: Retail | Report Format: Electronic (PDF)

Summary
The retail market for home and garden products recorded sales of PLN19.7 billion in 2015 and will reach PLN25.6 billion by 2020, registering a CAGR of 5.37% in 2015-2020. Increasing demand for housing, coupled with changing consumer lifestyles and wanting to furnish the houses with opulent products, is expected to drive growth over the forecast period.

Key Findings
-Specialist retailers remain as the main retail channel in this sector. 

-Home improvement and gardening retailers, and home furniture and homeware retailers, dominate the market with a combined share of 72% of the sales in 2015.

-Urbanization and rising per capita income, coupled with improving consumption patterns, are expected to drive per capita spending on home and garden products

Synopsis
"Home and Garden Products Retailing in Poland - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?

-A thorough analysis of consumer trends changing economic and population factors 

-Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020

-Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations 

-An overview of key home and garden products retailers operating across Poland and their presence across distribution channels

Reasons to Buy
-Gain a comprehensive knowledge on home and garden products sector in the Poland retail market and develop a competitive advantage from the start of your supply chain

-Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit 

-Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

-Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2010, with forecasts until 2020

-Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

-Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
 Table of Contents
1 Introduction 1.1 What is this Report About? 2 Executive Summary and Outlook 3 Market Context 3.1 A growing economy offers new opportunities to retailers 3.1.1 Retail sales recorded healthy growth despite recession 3.1.2 Savings increased among Poles post-recession 3.1.3 Services sector continues to be the major sector for employment 3.1.4 Inflation levels declined to the lowest in the decade 3.1.5 Rise in consumption expenditure a positive sign for retailers 3.1.6 Increasing urbanization offers growth opportunities for retailers 3.2 Shrinking population impacts the labor force in the country 4 Poland Shoppers 4.1 Online shopping entices value conscious Poles 4.2 The luxury sector is gaining momentum with growing number of affluents 4.3 Private Labels and discount stores continue to increase 5 Doing Business in Poland 5.1 Summary 5.1.1 Bureaucracy 5.1.2 Infrastructure and logistics 5.2 Latest business reforms in Poland 5.3 Business culture 6 Retail - Product Sectors 6.1 Product Sector Analysis 6.1.1 Home and Garden Products 6.2 Home and Garden Products Category Overview 6.2.1 Home and Garden Products by Channel 6.2.2 Home and Garden Products by Category 6.3 Home and Garden Products Category Analysis 6.3.1 Gardening and Outdoor Living 6.3.2 Home Improvement 6.3.3 Homewares 6.4 Major Retailers 6.4.1 Home and Garden Products 7 Appendix 7.1 Definitions 7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020 7.2 Summary Methodology 7.2.1 Overview 7.2.2 The triangulated market sizing method 7.2.3 Industry surveys in the creation of retail market data 7.2.4 Quality control and standardized processes 7.3 About Verdict Retail 7.4 Disclaimer
List of Tables
Table 1: Poland Home and Garden Products Retail Sales (PLN mn), by Channel Group, 2010-2015 Table 2: Poland Home and Garden Products Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020 Table 3: Poland Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 4: Poland Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 5: Poland Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020 Table 6: Poland Home and Garden Products Retail Sales (PLN mn), by Category, 2010-2015 Table 7: Poland Home and Garden Products Retail Sales Forecast (PLN mn), by Category 2015-2020 Table 8: Poland Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015 Table 9: Poland Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 10: Poland Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020 Table 11: Poland Gardening and Outdoor Living Retail Sales (PLN mn), by Channel Group, 2010-2015 Table 12: Poland Gardening and Outdoor Living Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020 Table 13: Poland Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 14: Poland Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 15: Poland Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020 Table 16: Poland Home Improvement Retail Sales (PLN mn), by Channel Group, 2010-2015 Table 17: Poland Home Improvement Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020 Table 18: Poland Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 19: Poland Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 20: Poland Home Improvement Retail Segmentation, by Channel Group, 2010-2020 Table 21: Poland Homewares Retail Sales (PLN mn), by Channel Group, 2010-2015 Table 22: Poland Homewares Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020 Table 23: Poland Homewares Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 24: Poland Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 25: Poland Homewares Retail Segmentation, by Channel Group, 2010-2020 Table 26: Key Home and Garden Products Retailers in Poland Table 27: Poland Exchange Rate PLN-USD (Annual Average), 2010-2015 Table 28: Poland Exchange Rate PLN-USD (Annual Average), 2016-2020 Forecasts Table 29: Verdict Retail Channel Definitions Table 30: Verdict Retail Category Definitions


List of Figures
Figure 1: GDP Value (US$ billion), 2010-2015 Figure 2: Growth Rate of GDP (US$ billion, %), 2010-2015 Figure 3: GDP Value and Growth (PLN billion, %), 2010-2015 Figure 4: Forecasts for GDP Value and Growth (PLN billion, %), 2015-2020 Figure 5: Gross Domestic Savings Rate (% of GDP), 2005-2015 Figure 6: Share of Employment by Sector (%), 2005 and 2015 Figure 7: Unemployment Rate (%), 2005-2015 Figure 8: Inflation Growth Rates (%), 2005-2015 Figure 9: Household Consumption Expenditure of Poland (PLN billion), 2005 and 2015E Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015 Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005-2015 Figure 12: Rural and Urban Populations (millions) 2005, 2015, and 2020 Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020 Figure 14: Population Split by Gender (%), 2015 and 2020E Figure 15: Population Split by Age Group (%), 2015 and 2020 Figure 16: Per Capita Spend on Retail (PLN), 2007 and 2015 Figure 17: Per Capita Spend (PLN) and Total Retail Spend by Age Group (%), 2007 and 2015 Figure 18: online shoppers in the country Figure 19: Private labels in Poland Figure 20: Key Components of Doing Business in Poland Figure 21: Share of Home and Garden Products in overall Retail 2015 and 2020 Figure 22: Retail Sales Value and Growth (PLN billion, %) of Home and Garden Products 2015-2020 Figure 23: Spend per Head on Home and Garden Products 2015 and 2020 Figure 24: Online Spend in Home and Garden Products 2015-2020 Figure 25: Online Share of total Home and Garden Products Spend 2015 and 2020 Figure 26: Spending per Channel in Home and Garden Products (%) 2015 and 2020 Figure 27: Poland Home and Garden Products Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020 Figure 28: Poland Home and Garden Products Retail Market Dynamics, by Channel Group, 2010-2020 Figure 29: Poland Home and Garden Products Retail Sales and Forecast, by Channel Group, 2010-2020 Figure 30: Poland Home and Garden Products Retail Market Dynamics, by Category 2010-2020 Figure 31: Poland Gardening and Outdoor Living Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020 Figure 32: Poland Home Improvement Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020 Figure 33: Poland Homewares Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020 Figure 34: The Triangulated Market Sizing Methodology

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