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Home and Garden Products Retailing in Chile - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Published: May 31, 2016 | Pages: 69 | Publisher: Verdict Financial | Industry: Retail | Report Format: Electronic (PDF)

Summary
The retail market for home and garden products recorded sales of CLP2, 352 billion in 2015 and is anticipated to reach CLP2, 977 billion by 2020, registering a CAGR of 4.83% in 2015-2020. The slow increase of demand for home improvement products is expected to drive the sales of home and garden products in Chile.

Key Findings
-Specialist retailers remain as the main retail channel in this sector. 

-Home improvement and gardening retailers, and home furniture and homeware retailers, dominate the market with a combined share of 66.8% of the sales in 2015.

-Middle income class and low income consumers are postponing their home renovations due to uncertain economic conditions.


Synopsis
"Home and Garden Products Retailing in Chile - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?

-A thorough analysis of consumer trends changing economic and population factors 

-Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020

-Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations 

-An overview of key home and garden products retailers operating across Chile and their presence across distribution channels


Reasons To Buy
-Gain a comprehensive knowledge on home and garden products sector in the Chile retail market and develop a competitive advantage from the start of your supply chain

-Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit 

-Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

-Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2010, with forecasts until 2020

-Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

-Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share


 Table of Contents
1. Introduction 1.1 What is this Report About? 2. Executive Summary and Outlook 3. Market Context 3.1 A relatively stable economy in the Latin American region 3.1.1 Dependency on exports and copper will have a transient effect on the economy 3.1.2 Consistent decline in savings rate is good sign for retail spending 3.1.3 Service remains the dominant sector for employment 3.1.4 Improving labor market set to drive retail spending 3.1.5 Stable inflation levels are healthy for the retail market 3.1.6 Household consumption expenditure is a result of improvement in Chileans spending 3.2 Balanced demography and optimistic economy will favor the retail market 4. Chile Shoppers 4.1 Convenience is the new trend in the Chilean retail market 4.2 Chile's retail market is strong but problems prevail 4.3 Tourism and opportunities in Chile's retail sector 4.4 Best-selling electronics in Chile 5. Doing Business in Chile 5.1 Summary 5.1.1 Bureaucracy 5.1.2 Business culture 5.1.3 Geography 5.1.4 Infrastructure and logistics 5.2 Key taxation policies 5.3 Tax reforms by the new government 5.3.1 Home and Garden Products 6. Retail Product Sectors 6.1 Product Sector Analysis 6.1.1 Home and Garden Products 6.2 Home and Garden Products Category Overview 6.2.1 Home and Garden Products by Channel 6.2.2 Home and Garden Products by Category 6.3 Home and Garden Products Category Analysis 6.3.1 Gardening and Outdoor Living 6.3.2 Home Improvement 6.3.3 Homewares 6.4 Major Retailers 6.4.1 Home and Garden Products 7. Appendix 7.1 Definitions 7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020 7.2 Summary Methodology 7.2.1 Overview 7.2.2 The triangulated market sizing method 7.2.3 Industry surveys in the creation of retail market data 7.2.4 Quality control and standardized processes 7.3 About Verdict Retail 7.4 Disclaimer
List of Tables
Table 1: Chile Home and Garden Products Retail Sales (CLP mn), by Channel Group, 2010-2015 Table 2: Chile Home and Garden Products Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020 Table 3: Chile Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 4: Chile Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 5: Chile Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020 Table 6: Chile Home and Garden Products Retail Sales (CLP mn), by Category, 2010-2015 Table 7: Chile Home and Garden Products Retail Sales Forecast (CLP mn), by Category 2015-2020 Table 8: Chile Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015 Table 9: Chile Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 10: Chile Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020 Table 11: Chile Gardening and Outdoor Living Retail Sales (CLP mn), by Channel Group, 2010-2015 Table 12: Chile Gardening and Outdoor Living Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020 Table 13: Chile Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 14: Chile Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 15: Chile Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020 Table 16: Chile Home Improvement Retail Sales (CLP mn), by Channel Group, 2010-2015 Table 17: Chile Home Improvement Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020 Table 18: Chile Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 19: Chile Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 20: Chile Home Improvement Retail Segmentation, by Channel Group, 2010-2020 Table 21: Chile Homewares Retail Sales (CLP mn), by Channel Group, 2010-2015 Table 22: Chile Homewares Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020 Table 23: Chile Homewares Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 24: Chile Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 25: Chile Homewares Retail Segmentation, by Channel Group, 2010-2020 Table 26: Key Home and Garden Products Retailers ins Chile Table 27: Chile Exchange Rate CLP-US$ (Annual Average), 2010-2015 Table 28: Chile Exchange Rate CLP-US$ (Annual Average), 2016-2020 Table 29: Verdict Retail Channel Definitions Table 30: Verdict Retail Category Definitions


List of Figures
Figure 1: GDP Values (Current US$) billion, 2010-2015 Figure 2: Growth Rate of GDP (Constant US$), 2010-2015 Figure 3: GDP Value and Growth (CLP billion, %), 2010-2015 Figure 4: Forecasts for GDP Value and Growth (CLP billion, %), 2015-2020 Figure 5: Personal Savings (%), 2005-2015 Figure 6: Share of Employment by Sector (%), 2005 and 2015 Figure 7: Unemployment Rate (%), 2005-2015 Figure 8: Inflation GDP deflator (annual %) 2005-2015 Figure 9: Household Consumption Expenditure of Chile (CLP billion), 2005 and 2015 Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015 Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015 Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020 Figure 13: Population Split by Gender (%), 2015 and 2020E Figure 14: Population Split by Age Group (%), 2015 and 2020E Figure 15: Per Capita Spend on Retail (CLP), 2005 and 2015 Figure 16: Per Capita Spend (CLP) on Retail by Age Group (%), 2005 and 2015 Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E Figure 18: Major cities with high spend on retail Figure 19: Doing Business in Chile Figure 20: Share of Home and Garden Products in overall Retail 2015 and 2020 Figure 21: Retail Sales Value and Growth (CLP billion, %) of Home and Garden Products 2015-2020 Figure 22: Spend-per-Head on Home and Garden Products 2015 and 2020 Figure 23: Online Spend in Home and Garden Products 2015-2020 Figure 24: Online Share of total Home and Garden Products Spend 2015 and 2020 Figure 25: Spending per Channel in Home and Garden Products (%) 2015 and 2020 Figure 26: Share of Home and Garden Products in overall Retail 2015 and 2020 Figure 27: Retail Sales Value and Growth (CLP billion, %) of Home and Garden Products 2015-2020 Figure 28: Spend-per-Head on Home and Garden Products 2015 and 2020 Figure 29: Online Spend in Home and Garden Products 2015-2020 Figure 30: Online Share of total Home and Garden Products Spend 2015 and 2020 Figure 31: Spending per Channel in Home and Garden Products (%) 2015 and 2020 Figure 32: Chile Home and Garden Products Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020 Figure 33: Chile Home and Garden Products Retail Market Dynamics, by Channel Group, 2010-2020 Figure 34: Chile Home and Garden Products Retail Sales and Forecast, by Channel Group, 2010-2020 Figure 35: Chile Home and Garden Products Retail Market Dynamics, by Category 2010-2020 Figure 36: Chile Gardening and Outdoor Living Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020 Figure 37: Chile Home Improvement Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020 Figure 38: Chile Homewares Retail Sales and Forecast (CLP mn), by Channel Group, 2010-2020 Figure 39: The Triangulated Market Sizing Methodology

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