Summary The retail market for health and beauty products in Poland reached PLN19.7 billion in 2015 and is forecast to grow at a CAGR of 4.4% during 2015-2020, to reach PLN24.5 billion by 2020. Sturdy economic conditions, urbanization, increasing health consciousness, and an increasing aging population have fueled the growth of the health and beauty category. Key Findings -Online spending on health and beauty products accounts for 2.8% of the total retail sales in the segment in 2015 -The health and beauty segment accounted for 3.84% of the overall retail sales in 2015 -Specialist retailers continue to be the preferred channel for the purchase of health and beauty products in the country. -Bulk sales of health and beauty products are carried through offline channels including hypermarkets, supermarkets, department stores, drug stores and health and beauty stores. Synopsis "Health and Beauty Retailing in Poland - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020. What else does this report offer? -A thorough analysis of consumer trends changing economic and population factors -Both qualitative and quantitative insights and analysis of the shifting health and beauty retail dynamics from 2010 to 2020 -Sales of health and beauty products through the following channels from 2010 to 2020: Hypermarkets, supermarkets and hard-discounters; department stores; online; drug stores and health and beauty stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; convenience stores (including independents) and gas stations; duty free retailers; value, variety stores, general merchandise retailers and vending machines -An overview of key health and beauty retailers operating across Poland and their presence across distribution channels Reasons to Buy -Gain a comprehensive knowledge on health and beauty sector in the Poland retail market and develop a competitive advantage from the start of your supply chain -Investigate current and forecast behaviour trends in health and beauty category to identify the best opportunities to exploit -Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior -Understand the performance of health and beauty product sector, with insights on performance across key channels from 2010, with forecasts until 2020 -Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the health and beauty market -Analysis of key international and domestic players operating in the health and beauty market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table of Contents
1 Introduction 1.1 What is this Report About? 2 Executive Summary and Outlook 3 Market Context 3.1 A growing economy offers new opportunities to retailers 3.1.1 Retail sales recorded healthy growth despite recession 3.1.2 Savings increased among Poles post-recession 3.1.3 Services sector continues to be the major sector for employment 3.1.4 Inflation levels declined to the lowest in the decade 3.1.5 Rise in consumption expenditure a positive sign for retailers 3.1.6 Increasing urbanization offers growth opportunities for retailers 3.2 Shrinking population impacts the labor force in the country 4 Poland Shoppers 4.1 Online shopping entices value conscious Poles 4.2 The luxury sector is gaining momentum with growing number of affluents 4.3 Private Labels and discount stores continue to increase 5 Doing Business in Poland 5.1 Summary 5.1.1 Bureaucracy 5.1.2 Infrastructure and logistics 5.2 Latest business reforms in Poland 5.3 Business culture 6 Retail - Product Sectors 6.1 Product Sector Analysis 6.1.1 Health and Beauty 6.2 Health and Beauty Category Overview 6.2.1 Healthand Beauty by Channel 6.2.2 Health and Beauty by Category 6.3 Health and Beauty 7 Appendix 7.1 Definitions 7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020 7.2 Summary Methodology 7.2.1 Overview 7.2.2 The triangulated market sizing method 7.2.3 Industry surveys in the creation of retail market data 7.2.4 Quality control and standardized processes 7.3 About Verdict Retail 7.4 Disclaimer
List of Tables
Table 1: Poland Health and Beauty Retail Sales (PLN mn), by Channel Group, 2010-2015 Table 2: Poland Health and Beauty Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020 Table 3: Poland Health and Beauty Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 4: Poland Health and Beauty Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 5: Poland Health and Beauty Segmentation (% value), by Channel Group, 2010-2020 Table 6: Poland Health and Beauty Retail Sales (PLN mn), by Category, 2010-2015 Table 7: Poland Health and Beauty Retail Sales Forecast (PLN mn), by Category 2015-2020 Table 8: Poland Health and Beauty Retail Sales (US$ mn), by Category, 2010-2015 Table 9: Poland Health and Beauty Retail Sales Forecast (US$ mn), by Category 2015-2020 Table 10: Key Health and Beauty Retailers in Poland Table 11: Poland Exchange Rate PLN-USD (Annual Average), 2010-2015 Table 12: Poland Exchange Rate PLN-USD (Annual Average), 2016-2020 Forecasts Table 13: Verdict Retail Channel Definitions Table 14: Verdict Retail Category Definitions
List of Figures
Figure 1: GDP Value (US$ billion), 2010-2015 Figure 2: Growth Rate of GDP (US$ billion, %), 2010-2015 Figure 3: GDP Value and Growth (PLN billion, %), 2010-2015 Figure 4: Forecasts for GDP Value and Growth (PLN billion, %), 2015-2020 Figure 5: Gross Domestic Savings Rate (% of GDP), 2005-2015 Figure 6: Share of Employment by Sector (%), 2005 and 2015 Figure 7: Unemployment Rate (%), 2005-2015 Figure 8: Inflation Growth Rates (%), 2005-2015 Figure 9: Household Consumption Expenditure of Poland (PLN billion), 2005 and 2015E Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015 Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005-2015 Figure 12: Rural and Urban Populations (millions) 2005, 2015, and 2020 Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020 Figure 14: Population Split by Gender (%), 2015 and 2020E Figure 15: Population Split by Age Group (%), 2015 and 2020 Figure 16: Per Capita Spend on Retail (PLN), 2007 and 2015 Figure 17: Per Capita Spend (PLN) and Total Retail Spend by Age Group (%), 2007 and 2015 Figure 18: online shoppers in the country Figure 19: Private labels in Poland Figure 20: Key Components of Doing Business in Poland Figure 21: Share of Health and Beauty in overall Retail 2015 and 2020 Figure 22: Retail Sales Value and Growth (PLN billion, %) of Health and Beauty 2015-2020 Figure 23: Spend per Head on Health and Beauty 2015 and 2020 Figure 24: Online Spend in Health and Beauty 2015-2020 Figure 25: Online Share of total Health and Beauty Spend 2015 and 2020 Figure 26: Spending per Channel in Health and Beauty (%) 2015 and 2020 Figure 27: Poland Health and Beauty Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020 Figure 28: Poland Health and Beauty Retail Market Dynamics, by Channel Group, 2010-2020 Figure 29: Poland Health and Beauty Retail Sales and Forecast (PLN mn), by Category Group, 2010-2020 Figure 30: The Triangulated Market Sizing Methodology
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