Summary The retail market for health and beauty products in China reached CNY398 billion in 2015 and is forecast to grow at a CAGR of 9.3% during 2015-2020, to reach CNY620 billion by 2020. The rising trend of rapid urbanization and increasing level of sophistication is driving spending levels on health and beauty care products. Expanding young and middle class populations and their aspirations for a better lifestyle have had a very strong impact on the health and beauty care sector. Key Findings -Online spending on health and beauty products accounts for 6.1% of the total retail sales in the segment in 2015 -The health and beauty segment accounted for 1.74% of the overall retail sales in 2015 -Specialist retailers continue to be the preferred channel for the purchase of health and beauty products in the country. -Bulk sales of health and beauty products are sold through offline channels including hypermarkets, supermarkets, department stores, drug stores and health and beauty stores. Synopsis "Health and Beauty Retailing in China - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020. What else does this report offer? -A thorough analysis of consumer trends changing economic and population factors -Both qualitative and quantitative insights and analysis of the shifting health and beauty retail dynamics from 2010 to 2020 -Sales of health and beauty products through the following channels from 2010 to 2020: Hypermarkets, supermarkets and hard-discounters; department stores; online; drug stores and health and beauty stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; convenience stores (including independents) and gas stations; duty free retailers; value, variety stores, general merchandise retailers and vending machines -An overview of key health and beauty retailers operating across China and their presence across distribution channels Reasons To Buy -Gain a comprehensive knowledge on health and beauty sector in the China retail market and develop a competitive advantage from the start of your supply chain -Investigate current and forecast behaviour trends in health and beauty category to identify the best opportunities to exploit -Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior -Understand the performance of health and beauty product sector, with insights on performance across key channels from 2010, with forecasts until 2020 -Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the health and beauty market -Analysis of key international and domestic players operating in the health and beauty market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table of Contents
1 Introduction 1.1 What is this Report About? 2 Executive Summary and Outlook 3 Market Context 3.1 A steady economy with major growth potential for retailers 3.1.1 China's economy is increasing despite a declining growth rate 3.1.2 Savings are always a top priority for Chinese 3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries 3.1.4 Inflation rate remains as a major concern 3.1.5 Household consumption trebles driving spending power 3.2 Large population with growing prosperity makes China a big attraction for retail 4 Chinese Shoppers 4.1 From functional to emotional 4.2 More opportunity for niche brands and mass market retailers 4.3 Shopping - a leisure activity 4.4 Two major events drive retail spend in China 4.5 High adoption of smartphones and tablets for shopping 4.6 Counterfeiting forces consumers to trade up to premium for quality assurance 4.7 Tourism /travel increases awareness of international brands 4.7.1 China remains as the second largest Duty Free market in 2020 5 Doing business in China 5.1 Summary 5.2 Anti-corruption crackdown requires careful handling for foreign businesses 5.3 Complex licensing procedures a hindrance for foreign retailers 5.4 Favourable tax structure to encourage domestic and foreign investments 5.5 Impact of government regulations on the luxury market 6 Retail - Product Sectors 6.1 Product Sector Analysis 6.1.1 Health and Beauty 6.2 Health and Beauty Category Overview 6.2.1 Healthand Beauty by Channel 6.2.2 Health and Beauty by Category 6.3 Major Retailers 6.3.1 Health and Beauty 7 Appendix 7.1 Definitions 7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020 7.2 Summary Methodology 7.2.1 Overview 7.2.2 The triangulated market sizing method 7.2.3 Industry surveys in the creation of retail market data 7.2.4 Quality control and standardized processes 7.3 About Verdict Retail 7.4 Disclaimer
List of Tables
Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods Table 2: China Health and Beauty Retail Sales (CNY bn), by Channel Group, 2010-2015 Table 3: China Health and Beauty Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020 Table 4: China Health and Beauty Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 5: China Health and Beauty Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 6: China Health and Beauty Segmentation (% value), by Channel Group, 2010-2020 Table 7: China Health and Beauty Retail Sales (CNY bn), by Category, 2010-2015 Table 8: China Health and Beauty Retail Sales Forecast (CNY bn), by Category 2015-2020 Table 9: China Health and Beauty Retail Sales (US$ mn), by Category, 2010-2015 Table 10: China Health and Beauty Retail Sales Forecast (US$ mn), by Category 2015-2020 Table 11: Key Health and Beauty Retailers in China Table 12: China Exchange Rate CNY-USD (Annual Average), 2010-2015 Table 13: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts Table 14: Verdict Retail Channel Definitions Table 15: Verdict Retail Category Definitions
List of Figures
Figure 1: GDP Value (US$ Billion), 2010-2015 Figure 2: Growth Rate of GDP (%), 2010-2015 Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015 Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2015-2020 Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2005-2015 Figure 6: Share of Employment by Sector (% of Total Labor Force), 2005 and 2015 Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2015 Figure 8: Inflation Growth Rates (%), 2005-2015 Figure 9: Household Consumption Expenditure of China (CNY Billion), 2005-2015E Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015 Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015 Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020 Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020 Figure 14: Population Split by Gender (%), 2015 and 2020 Figure 15: Population Split by Age Group (%), 2015 and 2020E Figure 16: Per Capita Spend on Retail (CNY), 2005 and 2015 Figure 17: Per Capita Spend on Retail by Age Group (%), 2005 and 2015 Figure 18: The Changing Chinese Shopper Figure 19: Chinese New Year sales 2011-2016 Figure 20: Single Day sales 2010-2015 Figure 21: Smartphone users and penetration in China 2014-2019e Figure 22: Top 10 Tourist Destination for Chinese in 2015 Figure 23: Major Cities with High Spend on Retail Figure 24: Top 10 Duty Free markets by value, 2015 and 2020 (US$ billion) Figure 25: Key Components of Doing Business in China Matrix Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China Figure 27: Key Market Entry Requirements for China 2015 Figure 28: Share of Health and Beauty in overall Retail 2015 and 2020 Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Health and Beauty 2015-2020 Figure 30: Spend per Head on Health and Beauty 2015 and 2020 Figure 31: Online Spend in Health and Beauty 2015-2020 Figure 32: Online Share of total Health and Beauty Spend 2015 and 2020 Figure 33: Spending per Channel in Health and Beauty (%) 2015 and 2020 Figure 34: China Health and Beauty Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020 Figure 35: China Health and Beauty Retail Market Dynamics, by Channel Group, 2010-2020 Figure 36: China Health and Beauty Retail Sales and Forecast (CNY bn), by Category Group, 2010-2020 Figure 37: The Triangulated Market Sizing Methodology
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