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Global Programmatic Advertising Display Market 2017-2021

Published: Dec 21, 2016 | Pages: 75 | Publisher: Technavio | Industry: Media | Report Format: Electronic (PDF)

About Programmatic Advertising Display

Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

Technavio's analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

Covered in this report 
The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.


The market is divided into the following segments based on geography: • Americas • APAC • EMEA Technavio's report, Global Programmatic Advertising Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors ?operating in this market. Key vendors • AOL • BrightRoll • SpotXchange • Tremor Video • TubeMogul
Other prominent vendors • Adconion Media Group • Adobe Systems • AppNexus • Convertro • Criteo • Darriens • Facebook • Google • Infectious Media • Kontera Technologies • LiveRail • Microsoft • Platform One • Rocket Fuel • Rubicon Project • StackAdapt • StickyADS.tv
Market driver • Growth in video RTB • For a full, detailed list, view our report Market challenge • Low transparency in market • For a full, detailed list, view our report Market trend • Growing popularity of mobile programmatic advertising display • For a full, detailed list, view our report Key questions answered in this report • What will the market size be in 2021 and what will the growth rate be? • What are the key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space? • What are the market opportunities and threats faced by the key vendors ? • What are the strengths and weaknesses of the key vendors ? You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.
 Table of Contents
PART 01: Executive summary PART 02: Scope of the report • Market overview • End-user segments • Base year and forecast period • Vendor selection criteria • Summation error • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Product life cycle • Global programmatic advertising display market • Five forces analysis PART 06: Market segmentation by display type • Global programmatic advertising display market by display type • Global programmatic advertising display market by desktops • Global programmatic advertising display market by mobile devices PART 07: Market segmentation by ad format • Global programmatic advertising display market by ad format PART 08: Market segmentation by auction type • Global programmatic advertising display market by auction type • Global programmatic advertising display market by open auction • Global programmatic advertising display market by automated guaranteed • Global programmatic advertising display market by invitation-only • Global programmatic advertising display market by unreserved fixed-rate PART 09: Buying criteria PART 10: Geographical segmentation • Global programmatic advertising display market by geography • Programmatic advertising display market in Americas • Programmatic advertising display market in EMEA • Programmatic advertising display market in APAC PART 11: Key leading countries • US • Japan PART 12: Market drivers PART 13: Impact of drivers PART 14: Market challenges PART 15: Impact of drivers and challenges PART 16: Market trends PART 17: Vendor landscape • Competitive scenario • Key leading vendors • Other prominent vendors PART 18: Appendix • List of abbreviations PART 19: Explore Technavio List of Exhibits
Exhibit 01: Key regions in global programmatic advertising display market 2016-2021 Exhibit 02: Product offerings Exhibit 03: Overview of global programmatic advertising display market Exhibit 04: Product life cycle of programmatic advertising display 2016 and 2021 Exhibit 05: Global programmatic advertising display market 2016-2021 ($ billions) Exhibit 06: Five forces analysis Exhibit 07: Global programmatic advertising display market by display type 2016-2021 (% revenue share) Exhibit 08: CAGR comparison of global programmatic advertising display market by display type 2016-2021 (%) Exhibit 09: Global programmatic advertising display market by desktops 2016-2021 ($ billions) Exhibit 10: Global programmatic advertising display market by mobile devices 2016-2021 ($ billions) Exhibit 11: Global programmatic advertising display market by ad format 2016 and 2021 (% revenue share) Exhibit 12: Global programmatic advertising display market by ad format 2016 and 2021 ($ billions) Exhibit 13: CAGR comparison of global programmatic advertising display market by ad format 2016-2021 (%) Exhibit 14: Global programmatic advertising display market by auction type 2016-2021 (% revenue share) Exhibit 15: Revenue comparison of global programmatic advertising display market by auction type 2016-2021 ($ billions) Exhibit 16: CAGR comparison of global programmatic advertising display market by auction type 2016-2021 (%) Exhibit 17: Global programmatic advertising display market by open auction 2016-2021 ($ billions) Exhibit 18: Global programmatic advertising display market by automated guaranteed 2016-2021 ($ billions) Exhibit 19: Global programmatic advertising display market by invitation-only 2016-2021 ($ billions) Exhibit 20: Global programmatic advertising display market by unreserved fixed-rate 2016-2021 ($ billions) Exhibit 21: Buying criteria for programmatic advertising display Exhibit 22: Global programmatic advertising display market by geography 2016-2021 (% revenue share) Exhibit 23: Revenue comparison of global programmatic advertising display market by geography 2016-2021 ($ billions) Exhibit 24: CAGR comparison of global programmatic advertising display market by geography 2016-2021 (%) Exhibit 25: Programmatic advertising display market in Americas 2016-2021 ($ billions) Exhibit 26: Programmatic advertising display market in EMEA 2016-2021 ($ billions) Exhibit 27: Programmatic advertising display market in APAC 2016-2021 ($ billions) Exhibit 28: Programmatic advertising display market in US 2016-2021 ($ billions) Exhibit 29: Programmatic advertising display market in Japan 2016-2021 ($ billions) Exhibit 30: Impact of drivers Exhibit 31: Impact of drivers and challenges Exhibit 32: Other prominent vendors

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