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Global Playout Automation Market 2018-2022

Published: Jan, 2018 | Pages: 119 | Publisher: Technavio
Industry: Media | Report Format: Electronic (PDF)

Global playout automation market is expected to grow at a significant CAGR of 15.67% during the period 2018-2022 as the scope and its applications are rising enormously across the globe. Playout automation is software that allows easily creating, expanding, and optimizing a TV channel. It may be an advertising insertion tool, channel-in-a-box, or a multi-system solution.

The factors that are playing a major role in the growth of market are the entry of a small & mid-sized business, the growing need for enhanced channel presentation, low cost of ownership, and easy operation. However, automation lock-in problems may restrain overall market growth in the years to come. Playout automation market is segmented based on genre, component, end-user, and region.

Lifestyle and knowledge, sports, cartoon and learning, news, entertainment, and another genre could be explored in playout automation in the forecast period. Based on the component, software and hardware could classify playout automation in the forecast period.National broadcasters, international broadcasters, and other end-users could be explored in playout automation in the forecast period. The international broadcasters sector accounted for the substantial market share and is estimated to lead the overall market in the years to come. The reason behind the overall market growth could be the acceptance of playout automation allowing services and solutions.

Playout automation market is segmented geographically into Americas (North America, South America), Europe (Eastern Europe, Western Europe), Asia Pacific (India, China, Japan, New Zealand, and Australia), Middle East (UAE, Saudi, and Qatar) and Africa (South Africa).

Globally, North America may account for the substantial market share and is estimated to lead the overall market in the years to come. The reason behind the overall market growth could be the presence of several broadcasters in the region, greater productivity, and enhanced accuracy. The United States and Canada are the major consumers of playout automation in the region.

Europe and the Asia Pacific are also estimated to have a positive influence on future growth. Europe is the second largest region with significant market share. However, Asia Pacific is estimated to grow at the highest CAGR in the forecast period.The key players of the playout automation market are Snell Advanced Media, Evertz Microsystems, Harmonic, and Grass Valley. These players are concentrating on inorganic growth to sustain themselves amidst fierce competition.

About Playout Automation

The market is fragmented due to the presence of many small and large vendors. The report only lists the key vendors in the market and does not present the market share of all vendors operating in the market. The report discusses the primary market growth drivers and challenges that vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.

Technavio's analysts forecast the global playout automation market to grow at a CAGR of 15.67% during the period 2018-2022.

Covered in this report 
The report covers the present scenario and the growth prospects of the global playout automation market for 2018-2022. To calculate the market size, the report considers the revenue generated from genres such as sports, news, entertainment, cartoon and learning, and lifestyle and knowledge.

The market is divided into the following segments based on geography: 
• Americas
• APAC
• EMEA

Technavio's report, Global Playout Automation Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. 

Key vendors 
• Evertz Microsystems     
• Grass Valley       
• Harmonic            
• Snell Advanced Media  

Market driver 
• Rising need for multilingual playout
• For a full, detailed list, view our report 

Market challenge 
• High adoption of free Internet TV services
• For a full, detailed list, view our report 

Market trend 
• Growing language variation
• For a full, detailed list, view our report 

Key questions answered in this report 
• What will the market size be in 2022 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.
 Table of Contents

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
• Market outline

PART 05: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 06: MARKET SIZING
• Market definition
• Market sizing 2017
• Market size and forecast 2017-2022

PART 07: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 08: MARKET SEGMENTATION BY GENRE
• Segmentation by genre
• Comparison by application
• Sports - Market size and forecast 2017-2022
• News - Market size and forecast 2017-2022
• Entertainment - Market size and forecast 2017-2022
• Cartoon and learning - Market size and forecast 2017-2022
• Lifestyle and knowledge - Market size and forecast 2017-2022
• Market opportunity by application

PART 09: CUSTOMER LANDSCAPE

PART 10: MARKET SEGMENTATION BY END-USER
• Segmentation by end-user
• Comparison by end-user
• International broadcasters - Market size and forecast 2017-2022
• National broadcasters - Market size and forecast 2017-2022
• Market opportunity by end-user

PART 11: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• Americas - Market size and forecast 2017-2022
• EMEA - Market size and forecast 2017-2022
• APAC - Market size and forecast 2017-2022
• Key leading countries
• Market opportunity
• Buying criteria of playout automation

PART 12: DECISION FRAMEWORK

PART 13: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges

PART 14: MARKET TRENDS
• Scope for technological evolution in global market
• Growing language variation
• High popularity of cloud-based OTT channel
• Reluctance of customers to spend on VoD services

PART 15: VENDOR LANDSCAPE
• Overview
• Landscape disruption
• Competitive scenario

PART 16: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market positioning of vendors
• Evertz Microsystems
• Grass Valley
• Harmonic
• Snell Advanced Media

PART 17: APPENDIX
• List of abbreviations

List of Exhibits

Exhibit 01: Parent market
Exhibit 02: Related market
Exhibit 03: Global TV broadcasting market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2017
Exhibit 08: Validation techniques employed for market sizing 2017
Exhibit 09: Global playout automation market - Market size and forecast 2017-2022 ($ millions)
Exhibit 10: Global playout automation market - Year-over-year growth 2018-2022 (%)
Exhibit 11: Five forces analysis 2017
Exhibit 12: Five forces analysis 2022
Exhibit 13: Bargaining power of buyers
Exhibit 14: Bargaining power of suppliers
Exhibit 15: Threat of new entrants
Exhibit 16: Threat of substitutes
Exhibit 17: Threat of rivalry
Exhibit 18: Market condition - Five forces 2017
Exhibit 19: Market condition - Five forces 2022
Exhibit 20: Global playout automation market: Segmentation by genre 2017-2022 (% share of revenue)
Exhibit 21: Comparison by application
Exhibit 22: Global playout automation market by sports - Market size and forecast 2017-2022 ($ millions)
Exhibit 23: Global playout automation market by sports - Year-over-year growth 2018-2022 (%)
Exhibit 24: Global playout automation market by news - Market size and forecast 2017-2022 ($ millions)
Exhibit 25: Global playout automation market by news - Year-over-year growth 2018-2022 (%)
Exhibit 26: Global playout automation market by entertainment - Market size and forecast 2017-2022 ($ millions)
Exhibit 27: Global playout automation market by entertainment - Year-over-year growth 2018-2022 (%)
Exhibit 28: Global playout automation market by cartoon and learning - Market size and forecast 2017-2022 ($ millions)
Exhibit 29: Global playout automation market by cartoon and learning - Year-over-year growth 2018-2022 (%)
Exhibit 30: Global playout automation market by lifestyle and knowledge - Market size and forecast 2017-2022 ($ millions)
Exhibit 31: Global playout automation market by lifestyle and knowledge - Year-over-year growth 2018-2022 (%)
Exhibit 32: Market opportunity by application
Exhibit 33: Customer landscape
Exhibit 34: Global playout automation market: Segmentation by end-user 2017-2022 (% share of revenue)
Exhibit 35: Comparison by end-user
Exhibit 36: Global playout automation market by international broadcasters - Market size and forecast 2017-2022 ($ millions)
Exhibit 37: Global playout automation market by international broadcasters - Year-over-year growth 2018-2022 (%)
Exhibit 38: Global playout automation market by national broadcasters - Market size and forecast 2017-2022 ($ millions)
Exhibit 39: Global playout automation market by national broadcasters - Year over year growth 2018-2022 (%)
Exhibit 40: Market opportunity by end-user
Exhibit 41: Global playout automation market: Segmentation by geography 2017-2022 (% share of revenue)
Exhibit 42: Regional comparison
Exhibit 43: Playout automation market in Americas - Market size and forecast 2017-2022 ($ millions)
Exhibit 44: Playout automation market in Americas- Year-over-year growth 2018-2022 (%)
Exhibit 45: Top 3 countries in Americas
Exhibit 46: Playout automation market in EMEA - Market size and forecast 2017-2022 ($ millions)
Exhibit 47: Playout automation market in EMEA - Year-over-year growth 2018-2022 (%)
Exhibit 48: Top 3 countries in EMEA
Exhibit 49: Playout automation market in APAC - Market size and forecast 2017-2022 ($ millions)
Exhibit 50: Playout automation market in APAC - Year over year growth 2018-2022 (%)
Exhibit 51: Top 3 countries in APAC
Exhibit 52: Key leading countries
Exhibit 53: Market opportunity
Exhibit 54: Vendor landscape
Exhibit 55: Landscape disruption
Exhibit 56: Vendors covered
Exhibit 57: Vendor classification
Exhibit 58: Market positioning of vendors
Exhibit 59: Vendor overview
Exhibit 60: Evertz Microsystems - Business segments
Exhibit 61: Evertz Microsystems - Organizational developments
Exhibit 62: Evertz Microsystems - Geographic focus 2017
Exhibit 63: Vendor overview
Exhibit 64: Grass Valley - Business segments
Exhibit 65: Grass Valley- Organizational developments
Exhibit 66: Grass Valley - Geographic focus 2017
Exhibit 67: Vendor overview
Exhibit 68: Harmonic - Business segments
Exhibit 69: Harmonic - Organizational developments
Exhibit 70: Harmonic - Geographic focus 2017
Exhibit 71: Vendor overview
Exhibit 72: Snell Advanced Media - Business segments
Exhibit 73: Snell Advanced Media - Organizational developments
Exhibit 74: Snell Advanced Media - Geographic focus 2017

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