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Published: Aug, 2018 | Pages:
110 | Publisher: QYResearch
Industry: ICT | Report Format: Electronic (PDF)
This report focuses on the global Mobile Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile Advertising development in United States, Europe and China. Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices. The U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend, according to eMarketer in 2018. Latin America and Middle East & Africa have seen significant investment in the mobile advertising market. Latin America along with Middle East & Africa regions are expected to witness a significant growth in terms of the adoption of mobile advertising over the next decade. In 2017, the global Mobile Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025. The key players covered in this study • Applovin Corporation • Avazu • Chartboost • Facebook • Flurry • Google • InMobi • Matomy Media Group • Millennial Media • Smaato • GoWide • InMobi • Mobvista • AdColony • Yeahmobi • PassionTeck • Google • GumGum • Digital Turbine • Global Wide Media • Leadbolt • Leadbol • Moloco • Adperio • Liftoff • Criteo • Twitter • UnityAds • Apple Search Ads • Tapjoy • Vugle • Fyber Market segment by Type, the product can be split into • Display Advertising • In-App Advertising • In-Game Advertising • Search Advertising • Others Market segment by Application, split into • Banking & Financial Services • Fast Moving Consumer Goods (FMCG) Sector • Healthcare Sector • Media and Entertainment Sector • Telecommunication & IT Sector • Media and Entertainment • Others Market segment by Regions/Countries, this report covers • United States • Europe • China • Japan • Southeast Asia • India • Central & South America The study objectives of this report are: • To analyze global Mobile Advertising status, future forecast, growth opportunity, key market and key players. • To present the Mobile Advertising development in United States, Europe and China. • To strategically profile the key players and comprehensively analyze their development plan and strategies. • To define, describe and forecast the market by product type, market and key regions. In this study, the years considered to estimate the market size of Mobile Advertising are as follows: • History Year: 2013-2017 • Base Year: 2017 • Estimated Year: 2018 • Forecast Year 2018 to 2025 For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered 1.4 Market Analysis by Type 1.4.1 Global Mobile Advertising Market Size Growth Rate by Type (2013-2025) 1.4.2 Display Advertising 1.4.3 In-App Advertising 1.4.4 In-Game Advertising 1.4.5 Search Advertising 1.4.6 Others 1.5 Market by Application 1.5.1 Global Mobile Advertising Market Share by Application (2013-2025) 1.5.2 Banking & Financial Services 1.5.3 Fast Moving Consumer Goods (FMCG) Sector 1.5.4 Healthcare Sector 1.5.5 Media and Entertainment Sector 1.5.6 Telecommunication & IT Sector 1.5.7 Media and Entertainment 1.5.8 Others 1.6 Study Objectives 1.7 Years Considered 2 Global Growth Trends 2.1 Mobile Advertising Market Size 2.2 Mobile Advertising Growth Trends by Regions 2.2.1 Mobile Advertising Market Size by Regions (2013-2025) 2.2.2 Mobile Advertising Market Share by Regions (2013-2018) 2.3 Industry Trends 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Opportunities 3 Market Share by Key Players 3.1 Mobile Advertising Market Size by Manufacturers 3.1.1 Global Mobile Advertising Revenue by Manufacturers (2013-2018) 3.1.2 Global Mobile Advertising Revenue Market Share by Manufacturers (2013-2018) 3.1.3 Global Mobile Advertising Market Concentration Ratio (CR5 and HHI) 3.2 Mobile Advertising Key Players Head office and Area Served 3.3 Key Players Mobile Advertising Product/Solution/Service 3.4 Date of Enter into Mobile Advertising Market 3.5 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type and Application 4.1 Global Mobile Advertising Market Size by Type (2013-2018) 4.2 Global Mobile Advertising Market Size by Application (2013-2018) 5 United States 5.1 United States Mobile Advertising Market Size (2013-2018) 5.2 Mobile Advertising Key Players in United States 5.3 United States Mobile Advertising Market Size by Type 5.4 United States Mobile Advertising Market Size by Application 6 Europe 6.1 Europe Mobile Advertising Market Size (2013-2018) 6.2 Mobile Advertising Key Players in Europe 6.3 Europe Mobile Advertising Market Size by Type 6.4 Europe Mobile Advertising Market Size by Application 7 China 7.1 China Mobile Advertising Market Size (2013-2018) 7.2 Mobile Advertising Key Players in China 7.3 China Mobile Advertising Market Size by Type 7.4 China Mobile Advertising Market Size by Application 8 Japan 8.1 Japan Mobile Advertising Market Size (2013-2018) 8.2 Mobile Advertising Key Players in Japan 8.3 Japan Mobile Advertising Market Size by Type 8.4 Japan Mobile Advertising Market Size by Application 9 Southeast Asia 9.1 Southeast Asia Mobile Advertising Market Size (2013-2018) 9.2 Mobile Advertising Key Players in Southeast Asia 9.3 Southeast Asia Mobile Advertising Market Size by Type 9.4 Southeast Asia Mobile Advertising Market Size by Application 10 India 10.1 India Mobile Advertising Market Size (2013-2018) 10.2 Mobile Advertising Key Players in India 10.3 India Mobile Advertising Market Size by Type 10.4 India Mobile Advertising Market Size by Application 11 Central & South America 11.1 Central & South America Mobile Advertising Market Size (2013-2018) 11.2 Mobile Advertising Key Players in Central & South America 11.3 Central & South America Mobile Advertising Market Size by Type 11.4 Central & South America Mobile Advertising Market Size by Application 12 International Players Profiles 12.1 Applovin Corporation 12.1.1 Applovin Corporation Company Details 12.1.2 Company Description and Business Overview 12.1.3 Mobile Advertising Introduction 12.1.4 Applovin Corporation Revenue in Mobile Advertising Business (2013-2018) 12.1.5 Applovin Corporation Recent Development 12.2 Avazu 12.2.1 Avazu Company Details 12.2.2 Company Description and Business Overview 12.2.3 Mobile Advertising Introduction 12.2.4 Avazu Revenue in Mobile Advertising Business (2013-2018) 12.2.5 Avazu Recent Development 12.3 Chartboost 12.3.1 Chartboost Company Details 12.3.2 Company Description and Business Overview 12.3.3 Mobile Advertising Introduction 12.3.4 Chartboost Revenue in Mobile Advertising Business (2013-2018) 12.3.5 Chartboost Recent Development 12.4 Facebook 12.4.1 Facebook Company Details 12.4.2 Company Description and Business Overview 12.4.3 Mobile Advertising Introduction 12.4.4 Facebook Revenue in Mobile Advertising Business (2013-2018) 12.4.5 Facebook Recent Development 12.5 Flurry 12.5.1 Flurry Company Details 12.5.2 Company Description and Business Overview 12.5.3 Mobile Advertising Introduction 12.5.4 Flurry Revenue in Mobile Advertising Business (2013-2018) 12.5.5 Flurry Recent Development 12.6 Google 12.6.1 Google Company Details 12.6.2 Company Description and Business Overview 12.6.3 Mobile Advertising Introduction 12.6.4 Google Revenue in Mobile Advertising Business (2013-2018) 12.6.5 Google Recent Development 12.7 InMobi 12.7.1 InMobi Company Details 12.7.2 Company Description and Business Overview 12.7.3 Mobile Advertising Introduction 12.7.4 InMobi Revenue in Mobile Advertising Business (2013-2018) 12.7.5 InMobi Recent Development 12.8 Matomy Media Group 12.8.1 Matomy Media Group Company Details 12.8.2 Company Description and Business Overview 12.8.3 Mobile Advertising Introduction 12.8.4 Matomy Media Group Revenue in Mobile Advertising Business (2013-2018) 12.8.5 Matomy Media Group Recent Development 12.9 Millennial Media 12.9.1 Millennial Media Company Details 12.9.2 Company Description and Business Overview 12.9.3 Mobile Advertising Introduction 12.9.4 Millennial Media Revenue in Mobile Advertising Business (2013-2018) 12.9.5 Millennial Media Recent Development 12.10 Smaato 12.10.1 Smaato Company Details 12.10.2 Company Description and Business Overview 12.10.3 Mobile Advertising Introduction 12.10.4 Smaato Revenue in Mobile Advertising Business (2013-2018) 12.10.5 Smaato Recent Development 12.11 GoWide 12.12 InMobi 12.13 Mobvista 12.14 AdColony 12.15 Yeahmobi 12.16 PassionTeck 12.17 Google 12.18 GumGum 12.19 Digital Turbine 12.20 Global Wide Media 12.21 Leadbolt 12.22 Leadbol 12.23 Moloco 12.24 Adperio 12.25 Liftoff 12.26 Criteo 12.27 Twitter 12.28 UnityAds 12.29 Apple Search Ads 12.30 Tapjoy 12.31 Vugle 12.32 Fyber 13 Market Forecast 2018-2025 13.1 Market Size Forecast by Regions 13.2 United States 13.3 Europe 13.4 China 13.5 Japan 13.6 Southeast Asia 13.7 India 13.8 Central & South America 13.9 Market Size Forecast by Product (2018-2025) 13.10 Market Size Forecast by Application (2018-2025) 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.1.1 Research Programs/Design 15.1.1.2 Market Size Estimation 12.1.1.3 Market Breakdown and Data Triangulation 15.1.2 Data Source 15.1.2.1 Secondary Sources 15.1.2.2 Primary Sources 15.2 Disclaimer 15.3 Author Details
List of Tables and Figures Table Mobile Advertising Key Market Segments Table Key Players Mobile Advertising Covered Table Global Mobile Advertising Market Size Growth Rate by Type 2013-2025 (Million US$) Figure Global Mobile Advertising Market Size Market Share by Type 2013-2025 Figure Display Advertising Figures Table Key Players of Display Advertising Figure In-App Advertising Figures Table Key Players of In-App Advertising Figure In-Game Advertising Figures Table Key Players of In-Game Advertising Figure Search Advertising Figures Table Key Players of Search Advertising Figure Others Figures Table Key Players of Others Table Global Mobile Advertising Market Size Growth by Application 2013-2025 (Million US$) Figure Banking & Financial Services Case Studies Figure Fast Moving Consumer Goods (FMCG) Sector Case Studies Figure Healthcare Sector Case Studies Figure Media and Entertainment Sector Case Studies Figure Telecommunication & IT Sector Case Studies Figure Media and Entertainment Case Studies Figure Others Case Studies Figure Mobile Advertising Report Years Considered Table Global Mobile Advertising Market Size 2013-2025 (Million US$) Figure Global Mobile Advertising Market Size and Growth Rate 2013-2025 (Million US$) Table Global Mobile Advertising Market Size by Regions 2013-2025 (Million US$) Table Global Mobile Advertising Market Size by Regions 2013-2018 (Million US$) Table Global Mobile Advertising Market Share by Regions 2013-2018 Figure Global Mobile Advertising Market Share by Regions 2013-2018 Figure Global Mobile Advertising Market Share by Regions 2018 Table Market Top Trends Table Global Mobile Advertising Revenue by Manufacturers (2013-2018) (Million US$) Table Global Mobile Advertising Market Share by Manufacturers (2013-2018) Figure Global Mobile Advertising Market Share by Manufacturers in 2018 Table Global Mobile Advertising Manufacturers Market Concentration Ratio (CR5 and HHI) Table Key Players Head office and Area Served Table Key Players Mobile Advertising Product/Solution/Service Table Date of Enter into Mobile Advertising Market Table Mergers & Acquisitions, Expansion Plans Table Global Mobile Advertising Market Size by Type (2013-2018) (Million US$) Table Global Mobile Advertising Market Size Share by Type (2013-2018) Figure Global Mobile Advertising Market Size Market Share by Type (2013-2018) Table Global Mobile Advertising Market Size by Application (2013-2018) (Million US$) Table Global Mobile Advertising Market Size Share by Application (2013-2018) Figure Global Mobile Advertising Market Size Market Share by Application (2013-2018) Figure Global Mobile Advertising Revenue Market Share by Application in 2017 Figure United States Mobile Advertising Market Size 2013-2018 (Million US$) Table United States Key Players Mobile Advertising Revenue (2017-2018) (Million US$) Table United States Key Players Mobile Advertising Market Share (2017-2018) Table United States Mobile Advertising Market Size by Type (2013-2018) (Million US$) Table United States Mobile Advertising Market Share by Type (2013-2018) Table United States Mobile Advertising Market Size by Application (2013-2018) (Million US$) Table United States Mobile Advertising Market Share by Application (2013-2018) Figure Europe Mobile Advertising Market Size 2013-2018 (Million US$) Table Europe Key Players Mobile Advertising Revenue (2017-2018) (Million US$) Table Europe Key Players Mobile Advertising Market Share (2017-2018) Table Europe Mobile Advertising Market Size by Type (2013-2018) (Million US$) Table Europe Mobile Advertising Market Share by Type (2013-2018) Table Europe Mobile Advertising Market Size by Application (2013-2018) (Million US$) Table Europe Mobile Advertising Market Share by Application (2013-2018) Figure China Mobile Advertising Market Size 2013-2018 (Million US$) Table China Key Players Mobile Advertising Revenue (2017-2018) (Million US$) Table China Key Players Mobile Advertising Market Share (2017-2018) Table China Mobile Advertising Market Size by Type (2013-2018) (Million US$) Table China Mobile Advertising Market Share by Type (2013-2018) Table China Mobile Advertising Market Size by Application (2013-2018) (Million US$) Table China Mobile Advertising Market Share by Application (2013-2018) Figure Japan Mobile Advertising Market Size 2013-2018 (Million US$) Table Japan Key Players Mobile Advertising Revenue (2017-2018) (Million US$) Table Japan Key Players Mobile Advertising Market Share (2017-2018) Table Japan Mobile Advertising Market Size by Type (2013-2018) (Million US$) Table Japan Mobile Advertising Market Share by Type (2013-2018) Table Japan Mobile Advertising Market Size by Application (2013-2018) (Million US$) Table Japan Mobile Advertising Market Share by Application (2013-2018) Figure Southeast Asia Mobile Advertising Market Size 2013-2018 (Million US$) Table Southeast Asia Key Players Mobile Advertising Revenue (2017-2018) (Million US$) Table Southeast Asia Key Players Mobile Advertising Market Share (2017-2018) Table Southeast Asia Mobile Advertising Market Size by Type (2013-2018) (Million US$) Table Southeast Asia Mobile Advertising Market Share by Type (2013-2018) Table Southeast Asia Mobile Advertising Market Size by Application (2013-2018) (Million US$) Table Southeast Asia Mobile Advertising Market Share by Application (2013-2018) Figure India Mobile Advertising Market Size 2013-2018 (Million US$) Table India Key Players Mobile Advertising Revenue (2017-2018) (Million US$) Table India Key Players Mobile Advertising Market Share (2017-2018) Table India Mobile Advertising Market Size by Type (2013-2018) (Million US$) Table India Mobile Advertising Market Share by Type (2013-2018) Table India Mobile Advertising Market Size by Application (2013-2018) (Million US$) Table India Mobile Advertising Market Share by Application (2013-2018) Figure Central & South America Mobile Advertising Market Size 2013-2018 (Million US$) Table Central & South America Key Players Mobile Advertising Revenue (2017-2018) (Million US$) Table Central & South America Key Players Mobile Advertising Market Share (2017-2018) Table Central & South America Mobile Advertising Market Size by Type (2013-2018) (Million US$) Table Central & South America Mobile Advertising Market Share by Type (2013-2018) Table Central & South America Mobile Advertising Market Size by Application (2013-2018) (Million US$) Table Central & South America Mobile Advertising Market Share by Application (2013-2018) Table Applovin Corporation Company Details Table Applovin Corporation Revenue in Mobile Advertising Business (2013-2018) (Million US$) Figure Applovin Corporation Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table Applovin Corporation Recent Development Table Avazu Company Details Table Avazu Revenue in Mobile Advertising Business (2013-2018)(Million US$) Figure Avazu Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table Avazu Recent Development Table Chartboost Company Details Table Chartboost Revenue in Mobile Advertising Business (2013-2018)(Million US$) Figure Chartboost Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table Chartboost Recent Development Table Facebook Company Details Table Facebook Revenue in Mobile Advertising Business (2013-2018)(Million US$) Figure Facebook Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table Facebook Recent Development Table Flurry Company Details Table Flurry Revenue in Mobile Advertising Business (2013-2018)(Million US$) Figure Flurry Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table Flurry Recent Development Table Google Company Details Table Google Revenue in Mobile Advertising Business (2013-2018)(Million US$) Figure Google Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table Google Recent Development Table InMobi Company Details Table InMobi Revenue in Mobile Advertising Business (2013-2018)(Million US$) Figure InMobi Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table InMobi Recent Development Table Matomy Media Group Company Details Table Matomy Media Group Revenue in Mobile Advertising Business (2013-2018)(Million US$) Figure Matomy Media Group Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table Matomy Media Group Recent Development Table Millennial Media Company Details Table Millennial Media Revenue in Mobile Advertising Business (2013-2018)(Million US$) Figure Millennial Media Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table Millennial Media Recent Development Table Smaato Company Details Table Smaato Revenue in Mobile Advertising Business (2013-2018)(Million US$) Figure Smaato Revenue Growth Rate in Mobile Advertising Business (2013-2018) Table Smaato Recent Development Table GoWide Company Details Table InMobi Company Details Table Mobvista Company Details Table AdColony Company Details Table Yeahmobi Company Details Table PassionTeck Company Details Table Google Company Details Table GumGum Company Details Table Digital Turbine Company Details Table Global Wide Media Company Details Table Leadbolt Company Details Table Leadbol Company Details Table Moloco Company Details Table Adperio Company Details Table Liftoff Company Details Table Criteo Company Details Table Twitter Company Details Table UnityAds Company Details Table Apple Search Ads Company Details Table Tapjoy Company Details Table Vugle Company Details Table Fyber Company Details Table Global Mobile Advertising Market Size by Regions (Million US$) 2018-2025 Figure Global Mobile Advertising Market Size Share by Regions (2018-2025) Figure Global Mobile Advertising Market Size Share by Regions in 2025 Figure United States Mobile Advertising Market Size Forecast (2018-2025)(Million USD) Figure Europe Mobile Advertising Market Size Forecast (2018-2025)(Million USD) Figure China Mobile Advertising Market Size Forecast (2018-2025)(Million USD) Figure Japan Mobile Advertising Market Size Forecast (2018-2025)(Million USD) Figure Southeast Asia Mobile Advertising Market Size Forecast (2018-2025)(Million USD) Figure India Mobile Advertising Market Size Forecast (2018-2025)(Million USD) Figure Central & South America Mobile Advertising Market Size Forecast (2018-2025)(Million USD) Table Global Mobile Advertising Market Size by Product (2018-2025) (Million US$) Figure Global Mobile Advertising Market Size by Product (2018-2025) Figure Global Mobile Advertising Market Size by Product in 2025 Table Global Mobile Advertising Market Size by Application (2018-2025) (Million US$) Figure Global Mobile Advertising Market Size by Application (2018-2025) Figure Global Mobile Advertising Market Size by Application in 2025 Table Research Programs/Design for This Report Figure Bottom-up and Top-down Approaches for This Report Figure Data Triangulation Table Key Data Information from Secondary Sources Table Key Data Information from Primary Sources
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