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Published: Oct, 2018 | Pages:
104 | Publisher: QYResearch
Industry: ICT | Report Format: Electronic (PDF)
This report focuses on the global Marketing Automation Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Automation Software development in United States, Europe and China. Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required. Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017. USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%. The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities. In 2017, the global Marketing Automation Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025. The key players covered in this study • HubSpot • Marketo • Act-On Software • Salesforce • Adobe Systems • Oracle • Infusionsoft • IBM • Cognizant • ETrigue • GreenRope • Hatchbuck • IContact • LeadSquared • MarcomCentral • Salesfusion • SALESmanago • SAP • SAS Institute • SharpSpring • Aprimo Market segment by Type, the product can be split into • Campaign Management • Email Marketing • Mobile Application • Inbound Marketing • Lead Nurturing and Lead Scoring • Reporting and Analytics • Social Media Marketing • Others Market segment by Application, split into • Large Enterprises • Small and Mid-sized Enterprises (SMEs) Market segment by Regions/Countries, this report covers • United States • Europe • China • Japan • Southeast Asia • India • Central & South America The study objectives of this report are: • To analyze global Marketing Automation Software status, future forecast, growth opportunity, key market and key players. • To present the Marketing Automation Software development in United States, Europe and China. • To strategically profile the key players and comprehensively analyze their development plan and strategies. • To define, describe and forecast the market by product type, market and key regions. In this study, the years considered to estimate the market size of Marketing Automation Software are as follows: • History Year: 2013-2017 • Base Year: 2017 • Estimated Year: 2018 • Forecast Year 2018 to 2025 For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered 1.4 Market Analysis by Type 1.4.1 Global Marketing Automation Software Market Size Growth Rate by Type (2013-2025) 1.4.2 Campaign Management 1.4.3 Email Marketing 1.4.4 Mobile Application 1.4.5 Inbound Marketing 1.4.6 Lead Nurturing and Lead Scoring 1.4.7 Reporting and Analytics 1.4.8 Social Media Marketing 1.4.9 Others 1.5 Market by Application 1.5.1 Global Marketing Automation Software Market Share by Application (2013-2025) 1.5.2 Large Enterprises 1.5.3 Small and Mid-sized Enterprises (SMEs) 1.6 Study Objectives 1.7 Years Considered 2 Global Growth Trends 2.1 Marketing Automation Software Market Size 2.2 Marketing Automation Software Growth Trends by Regions 2.2.1 Marketing Automation Software Market Size by Regions (2013-2025) 2.2.2 Marketing Automation Software Market Share by Regions (2013-2018) 2.3 Industry Trends 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Opportunities 3 Market Share by Key Players 3.1 Marketing Automation Software Market Size by Manufacturers 3.1.1 Global Marketing Automation Software Revenue by Manufacturers (2013-2018) 3.1.2 Global Marketing Automation Software Revenue Market Share by Manufacturers (2013-2018) 3.1.3 Global Marketing Automation Software Market Concentration Ratio (CR5 and HHI) 3.2 Marketing Automation Software Key Players Head office and Area Served 3.3 Key Players Marketing Automation Software Product/Solution/Service 3.4 Date of Enter into Marketing Automation Software Market 3.5 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type and Application 4.1 Global Marketing Automation Software Market Size by Type (2013-2018) 4.2 Global Marketing Automation Software Market Size by Application (2013-2018) 5 United States 5.1 United States Marketing Automation Software Market Size (2013-2018) 5.2 Marketing Automation Software Key Players in United States 5.3 United States Marketing Automation Software Market Size by Type 5.4 United States Marketing Automation Software Market Size by Application 6 Europe 6.1 Europe Marketing Automation Software Market Size (2013-2018) 6.2 Marketing Automation Software Key Players in Europe 6.3 Europe Marketing Automation Software Market Size by Type 6.4 Europe Marketing Automation Software Market Size by Application 7 China 7.1 China Marketing Automation Software Market Size (2013-2018) 7.2 Marketing Automation Software Key Players in China 7.3 China Marketing Automation Software Market Size by Type 7.4 China Marketing Automation Software Market Size by Application 8 Japan 8.1 Japan Marketing Automation Software Market Size (2013-2018) 8.2 Marketing Automation Software Key Players in Japan 8.3 Japan Marketing Automation Software Market Size by Type 8.4 Japan Marketing Automation Software Market Size by Application 9 Southeast Asia 9.1 Southeast Asia Marketing Automation Software Market Size (2013-2018) 9.2 Marketing Automation Software Key Players in Southeast Asia 9.3 Southeast Asia Marketing Automation Software Market Size by Type 9.4 Southeast Asia Marketing Automation Software Market Size by Application 10 India 10.1 India Marketing Automation Software Market Size (2013-2018) 10.2 Marketing Automation Software Key Players in India 10.3 India Marketing Automation Software Market Size by Type 10.4 India Marketing Automation Software Market Size by Application 11 Central & South America 11.1 Central & South America Marketing Automation Software Market Size (2013-2018) 11.2 Marketing Automation Software Key Players in Central & South America 11.3 Central & South America Marketing Automation Software Market Size by Type 11.4 Central & South America Marketing Automation Software Market Size by Application 12 International Players Profiles 12.1 HubSpot 12.1.1 HubSpot Company Details 12.1.2 Company Description and Business Overview 12.1.3 Marketing Automation Software Introduction 12.1.4 HubSpot Revenue in Marketing Automation Software Business (2013-2018) 12.1.5 HubSpot Recent Development 12.2 Marketo 12.2.1 Marketo Company Details 12.2.2 Company Description and Business Overview 12.2.3 Marketing Automation Software Introduction 12.2.4 Marketo Revenue in Marketing Automation Software Business (2013-2018) 12.2.5 Marketo Recent Development 12.3 Act-On Software 12.3.1 Act-On Software Company Details 12.3.2 Company Description and Business Overview 12.3.3 Marketing Automation Software Introduction 12.3.4 Act-On Software Revenue in Marketing Automation Software Business (2013-2018) 12.3.5 Act-On Software Recent Development 12.4 Salesforce 12.4.1 Salesforce Company Details 12.4.2 Company Description and Business Overview 12.4.3 Marketing Automation Software Introduction 12.4.4 Salesforce Revenue in Marketing Automation Software Business (2013-2018) 12.4.5 Salesforce Recent Development 12.5 Adobe Systems 12.5.1 Adobe Systems Company Details 12.5.2 Company Description and Business Overview 12.5.3 Marketing Automation Software Introduction 12.5.4 Adobe Systems Revenue in Marketing Automation Software Business (2013-2018) 12.5.5 Adobe Systems Recent Development 12.6 Oracle 12.6.1 Oracle Company Details 12.6.2 Company Description and Business Overview 12.6.3 Marketing Automation Software Introduction 12.6.4 Oracle Revenue in Marketing Automation Software Business (2013-2018) 12.6.5 Oracle Recent Development 12.7 Infusionsoft 12.7.1 Infusionsoft Company Details 12.7.2 Company Description and Business Overview 12.7.3 Marketing Automation Software Introduction 12.7.4 Infusionsoft Revenue in Marketing Automation Software Business (2013-2018) 12.7.5 Infusionsoft Recent Development 12.8 IBM 12.8.1 IBM Company Details 12.8.2 Company Description and Business Overview 12.8.3 Marketing Automation Software Introduction 12.8.4 IBM Revenue in Marketing Automation Software Business (2013-2018) 12.8.5 IBM Recent Development 12.9 Cognizant 12.9.1 Cognizant Company Details 12.9.2 Company Description and Business Overview 12.9.3 Marketing Automation Software Introduction 12.9.4 Cognizant Revenue in Marketing Automation Software Business (2013-2018) 12.9.5 Cognizant Recent Development 12.10 ETrigue 12.10.1 ETrigue Company Details 12.10.2 Company Description and Business Overview 12.10.3 Marketing Automation Software Introduction 12.10.4 ETrigue Revenue in Marketing Automation Software Business (2013-2018) 12.10.5 ETrigue Recent Development 12.11 GreenRope 12.12 Hatchbuck 12.13 IContact 12.14 LeadSquared 12.15 MarcomCentral 12.16 Salesfusion 12.17 SALESmanago 12.18 SAP 12.19 SAS Institute 12.20 SharpSpring 12.21 Aprimo 13 Market Forecast 2018-2025 13.1 Market Size Forecast by Regions 13.2 United States 13.3 Europe 13.4 China 13.5 Japan 13.6 Southeast Asia 13.7 India 13.8 Central & South America 13.9 Market Size Forecast by Product (2018-2025) 13.10 Market Size Forecast by Application (2018-2025) 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.1.1 Research Programs/Design 15.1.1.2 Market Size Estimation 12.1.1.3 Market Breakdown and Data Triangulation 15.1.2 Data Source 15.1.2.1 Secondary Sources 15.1.2.2 Primary Sources 15.2 Disclaimer 15.3 Author Details
List of Tables and Figures Table Marketing Automation Software Key Market Segments Table Key Players Marketing Automation Software Covered Table Global Marketing Automation Software Market Size Growth Rate by Type 2013-2025 (Million US$) Figure Global Marketing Automation Software Market Size Market Share by Type 2013-2025 Figure Campaign Management Figures Table Key Players of Campaign Management Figure Email Marketing Figures Table Key Players of Email Marketing Figure Mobile Application Figures Table Key Players of Mobile Application Figure Inbound Marketing Figures Table Key Players of Inbound Marketing Figure Lead Nurturing and Lead Scoring Figures Table Key Players of Lead Nurturing and Lead Scoring Figure Reporting and Analytics Figures Table Key Players of Reporting and Analytics Figure Social Media Marketing Figures Table Key Players of Social Media Marketing Figure Others Figures Table Key Players of Others Table Global Marketing Automation Software Market Size Growth by Application 2013-2025 (Million US$) Figure Large Enterprises Case Studies Figure Small and Mid-sized Enterprises (SMEs) Case Studies Figure Marketing Automation Software Report Years Considered Table Global Marketing Automation Software Market Size 2013-2025 (Million US$) Figure Global Marketing Automation Software Market Size and Growth Rate 2013-2025 (Million US$) Table Global Marketing Automation Software Market Size by Regions 2013-2025 (Million US$) Table Global Marketing Automation Software Market Size by Regions 2013-2018 (Million US$) Table Global Marketing Automation Software Market Share by Regions 2013-2018 Figure Global Marketing Automation Software Market Share by Regions 2013-2018 Figure Global Marketing Automation Software Market Share by Regions 2018 Table Market Top Trends Table Global Marketing Automation Software Revenue by Manufacturers (2013-2018) (Million US$) Table Global Marketing Automation Software Market Share by Manufacturers (2013-2018) Figure Global Marketing Automation Software Market Share by Manufacturers in 2018 Table Global Marketing Automation Software Manufacturers Market Concentration Ratio (CR5 and HHI) Table Key Players Head office and Area Served Table Key Players Marketing Automation Software Product/Solution/Service Table Date of Enter into Marketing Automation Software Market Table Mergers & Acquisitions, Expansion Plans Table Global Marketing Automation Software Market Size by Type (2013-2018) (Million US$) Table Global Marketing Automation Software Market Size Share by Type (2013-2018) Figure Global Marketing Automation Software Market Size Market Share by Type (2013-2018) Table Global Marketing Automation Software Market Size by Application (2013-2018) (Million US$) Table Global Marketing Automation Software Market Size Share by Application (2013-2018) Figure Global Marketing Automation Software Market Size Market Share by Application (2013-2018) Figure Global Marketing Automation Software Revenue Market Share by Application in 2017 Figure United States Marketing Automation Software Market Size 2013-2018 (Million US$) Table United States Key Players Marketing Automation Software Revenue (2017-2018) (Million US$) Table United States Key Players Marketing Automation Software Market Share (2017-2018) Table United States Marketing Automation Software Market Size by Type (2013-2018) (Million US$) Table United States Marketing Automation Software Market Share by Type (2013-2018) Table United States Marketing Automation Software Market Size by Application (2013-2018) (Million US$) Table United States Marketing Automation Software Market Share by Application (2013-2018) Figure Europe Marketing Automation Software Market Size 2013-2018 (Million US$) Table Europe Key Players Marketing Automation Software Revenue (2017-2018) (Million US$) Table Europe Key Players Marketing Automation Software Market Share (2017-2018) Table Europe Marketing Automation Software Market Size by Type (2013-2018) (Million US$) Table Europe Marketing Automation Software Market Share by Type (2013-2018) Table Europe Marketing Automation Software Market Size by Application (2013-2018) (Million US$) Table Europe Marketing Automation Software Market Share by Application (2013-2018) Figure China Marketing Automation Software Market Size 2013-2018 (Million US$) Table China Key Players Marketing Automation Software Revenue (2017-2018) (Million US$) Table China Key Players Marketing Automation Software Market Share (2017-2018) Table China Marketing Automation Software Market Size by Type (2013-2018) (Million US$) Table China Marketing Automation Software Market Share by Type (2013-2018) Table China Marketing Automation Software Market Size by Application (2013-2018) (Million US$) Table China Marketing Automation Software Market Share by Application (2013-2018) Figure Japan Marketing Automation Software Market Size 2013-2018 (Million US$) Table Japan Key Players Marketing Automation Software Revenue (2017-2018) (Million US$) Table Japan Key Players Marketing Automation Software Market Share (2017-2018) Table Japan Marketing Automation Software Market Size by Type (2013-2018) (Million US$) Table Japan Marketing Automation Software Market Share by Type (2013-2018) Table Japan Marketing Automation Software Market Size by Application (2013-2018) (Million US$) Table Japan Marketing Automation Software Market Share by Application (2013-2018) Figure Southeast Asia Marketing Automation Software Market Size 2013-2018 (Million US$) Table Southeast Asia Key Players Marketing Automation Software Revenue (2017-2018) (Million US$) Table Southeast Asia Key Players Marketing Automation Software Market Share (2017-2018) Table Southeast Asia Marketing Automation Software Market Size by Type (2013-2018) (Million US$) Table Southeast Asia Marketing Automation Software Market Share by Type (2013-2018) Table Southeast Asia Marketing Automation Software Market Size by Application (2013-2018) (Million US$) Table Southeast Asia Marketing Automation Software Market Share by Application (2013-2018) Figure India Marketing Automation Software Market Size 2013-2018 (Million US$) Table India Key Players Marketing Automation Software Revenue (2017-2018) (Million US$) Table India Key Players Marketing Automation Software Market Share (2017-2018) Table India Marketing Automation Software Market Size by Type (2013-2018) (Million US$) Table India Marketing Automation Software Market Share by Type (2013-2018) Table India Marketing Automation Software Market Size by Application (2013-2018) (Million US$) Table India Marketing Automation Software Market Share by Application (2013-2018) Figure Central & South America Marketing Automation Software Market Size 2013-2018 (Million US$) Table Central & South America Key Players Marketing Automation Software Revenue (2017-2018) (Million US$) Table Central & South America Key Players Marketing Automation Software Market Share (2017-2018) Table Central & South America Marketing Automation Software Market Size by Type (2013-2018) (Million US$) Table Central & South America Marketing Automation Software Market Share by Type (2013-2018) Table Central & South America Marketing Automation Software Market Size by Application (2013-2018) (Million US$) Table Central & South America Marketing Automation Software Market Share by Application (2013-2018) Table HubSpot Company Details Table HubSpot Revenue in Marketing Automation Software Business (2013-2018) (Million US$) Figure HubSpot Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table HubSpot Recent Development Table Marketo Company Details Table Marketo Revenue in Marketing Automation Software Business (2013-2018)(Million US$) Figure Marketo Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table Marketo Recent Development Table Act-On Software Company Details Table Act-On Software Revenue in Marketing Automation Software Business (2013-2018)(Million US$) Figure Act-On Software Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table Act-On Software Recent Development Table Salesforce Company Details Table Salesforce Revenue in Marketing Automation Software Business (2013-2018)(Million US$) Figure Salesforce Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table Salesforce Recent Development Table Adobe Systems Company Details Table Adobe Systems Revenue in Marketing Automation Software Business (2013-2018)(Million US$) Figure Adobe Systems Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table Adobe Systems Recent Development Table Oracle Company Details Table Oracle Revenue in Marketing Automation Software Business (2013-2018)(Million US$) Figure Oracle Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table Oracle Recent Development Table Infusionsoft Company Details Table Infusionsoft Revenue in Marketing Automation Software Business (2013-2018)(Million US$) Figure Infusionsoft Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table Infusionsoft Recent Development Table IBM Company Details Table IBM Revenue in Marketing Automation Software Business (2013-2018)(Million US$) Figure IBM Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table IBM Recent Development Table Cognizant Company Details Table Cognizant Revenue in Marketing Automation Software Business (2013-2018)(Million US$) Figure Cognizant Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table Cognizant Recent Development Table ETrigue Company Details Table ETrigue Revenue in Marketing Automation Software Business (2013-2018)(Million US$) Figure ETrigue Revenue Growth Rate in Marketing Automation Software Business (2013-2018) Table ETrigue Recent Development Table GreenRope Company Details Table Hatchbuck Company Details Table IContact Company Details Table LeadSquared Company Details Table MarcomCentral Company Details Table Salesfusion Company Details Table SALESmanago Company Details Table SAP Company Details Table SAS Institute Company Details Table SharpSpring Company Details Table Aprimo Company Details Table Global Marketing Automation Software Market Size by Regions (Million US$) 2018-2025 Figure Global Marketing Automation Software Market Size Share by Regions (2018-2025) Figure Global Marketing Automation Software Market Size Share by Regions in 2025 Figure United States Marketing Automation Software Market Size Forecast (2018-2025)(Million USD) Figure Europe Marketing Automation Software Market Size Forecast (2018-2025)(Million USD) Figure China Marketing Automation Software Market Size Forecast (2018-2025)(Million USD) Figure Japan Marketing Automation Software Market Size Forecast (2018-2025)(Million USD) Figure Southeast Asia Marketing Automation Software Market Size Forecast (2018-2025)(Million USD) Figure India Marketing Automation Software Market Size Forecast (2018-2025)(Million USD) Figure Central & South America Marketing Automation Software Market Size Forecast (2018-2025)(Million USD) Table Global Marketing Automation Software Market Size by Product (2018-2025) (Million US$) Figure Global Marketing Automation Software Market Size by Product (2018-2025) Figure Global Marketing Automation Software Market Size by Product in 2025 Table Global Marketing Automation Software Market Size by Application (2018-2025) (Million US$) Figure Global Marketing Automation Software Market Size by Application (2018-2025) Figure Global Marketing Automation Software Market Size by Application in 2025 Table Research Programs/Design for This Report Figure Bottom-up and Top-down Approaches for This Report Figure Data Triangulation Table Key Data Information from Secondary Sources Table Key Data Information from Primary Sources
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