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Global In-App Advertising Market Size, Status and Forecast 2018-2025

Published: Aug, 2018 | Pages: 97 | Publisher: QYResearch
Industry: ICT | Report Format: Electronic (PDF)

This report focuses on the global In-App Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-App Advertising development in United States, Europe and China.

In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.

The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software's like android and iOS are time-consuming as both software's display contents differently which might pose as a restraint to the in-app advertising market globally.

In 2017, the global In-App Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study

•	Chartboost
•	Flurry
•	Inmobi
•	Millennial media
•	Mopub

Market segment by Type, the product can be split into

•	Standard Banner Ads
•	Interstitial Ads
•	Hyper-local Targeted Ads
•	Rich Media Ads
•	Video Ads
•	Native Ads

Market segment by Application, split into

•	Messaging
•	Gaming
•	Online Shopping
•	Ticketing
•	Others

Market segment by Regions/Countries, this report covers

•	United States
•	Europe
•	China
•	Japan
•	Southeast Asia
•	India
•	Central & South America

The study objectives of this report are:

•	To analyze global In-App Advertising status, future forecast, growth opportunity, key market and key players.
•	To present the In-App Advertising development in United States, Europe and China.
•	To strategically profile the key players and comprehensively analyze their development plan and strategies.
•	To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of In-App Advertising are as follows:

•	History Year: 2013-2017
•	Base Year: 2017
•	Estimated Year: 2018
•	Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
 Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global In-App Advertising Market Size Growth Rate by Type (2013-2025)
1.4.2 Standard Banner Ads
1.4.3 Interstitial Ads
1.4.4 Hyper-local Targeted Ads
1.4.5 Rich Media Ads
1.4.6 Video Ads
1.4.7 Native Ads
1.5 Market by Application
1.5.1 Global In-App Advertising Market Share by Application (2013-2025)
1.5.2 Messaging
1.5.3 Gaming
1.5.4 Online Shopping
1.5.5 Ticketing
1.5.6 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 In-App Advertising Market Size
2.2 In-App Advertising Growth Trends by Regions
2.2.1 In-App Advertising Market Size by Regions (2013-2025)
2.2.2 In-App Advertising Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 In-App Advertising Market Size by Manufacturers
3.1.1 Global In-App Advertising Revenue by Manufacturers (2013-2018)
3.1.2 Global In-App Advertising Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global In-App Advertising Market Concentration Ratio (CR5 and HHI)
3.2 In-App Advertising Key Players Head office and Area Served
3.3 Key Players In-App Advertising Product/Solution/Service
3.4 Date of Enter into In-App Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global In-App Advertising Market Size by Type (2013-2018)
4.2 Global In-App Advertising Market Size by Application (2013-2018)

5 United States
5.1 United States In-App Advertising Market Size (2013-2018)
5.2 In-App Advertising Key Players in United States
5.3 United States In-App Advertising Market Size by Type
5.4 United States In-App Advertising Market Size by Application

6 Europe
6.1 Europe In-App Advertising Market Size (2013-2018)
6.2 In-App Advertising Key Players in Europe
6.3 Europe In-App Advertising Market Size by Type
6.4 Europe In-App Advertising Market Size by Application

7 China
7.1 China In-App Advertising Market Size (2013-2018)
7.2 In-App Advertising Key Players in China
7.3 China In-App Advertising Market Size by Type
7.4 China In-App Advertising Market Size by Application

8 Japan
8.1 Japan In-App Advertising Market Size (2013-2018)
8.2 In-App Advertising Key Players in Japan
8.3 Japan In-App Advertising Market Size by Type
8.4 Japan In-App Advertising Market Size by Application

9 Southeast Asia
9.1 Southeast Asia In-App Advertising Market Size (2013-2018)
9.2 In-App Advertising Key Players in Southeast Asia
9.3 Southeast Asia In-App Advertising Market Size by Type
9.4 Southeast Asia In-App Advertising Market Size by Application

10 India
10.1 India In-App Advertising Market Size (2013-2018)
10.2 In-App Advertising Key Players in India
10.3 India In-App Advertising Market Size by Type
10.4 India In-App Advertising Market Size by Application

11 Central & South America
11.1 Central & South America In-App Advertising Market Size (2013-2018)
11.2 In-App Advertising Key Players in Central & South America
11.3 Central & South America In-App Advertising Market Size by Type
11.4 Central & South America In-App Advertising Market Size by Application

12 International Players Profiles
12.1 Chartboost
12.1.1 Chartboost Company Details
12.1.2 Company Description and Business Overview
12.1.3 In-App Advertising Introduction
12.1.4 Chartboost Revenue in In-App Advertising Business (2013-2018)
12.1.5 Chartboost Recent Development
12.2 Flurry
12.2.1 Flurry Company Details
12.2.2 Company Description and Business Overview
12.2.3 In-App Advertising Introduction
12.2.4 Flurry Revenue in In-App Advertising Business (2013-2018)
12.2.5 Flurry Recent Development
12.3 Inmobi
12.3.1 Inmobi Company Details
12.3.2 Company Description and Business Overview
12.3.3 In-App Advertising Introduction
12.3.4 Inmobi Revenue in In-App Advertising Business (2013-2018)
12.3.5 Inmobi Recent Development
12.4 Millennial media
12.4.1 Millennial media Company Details
12.4.2 Company Description and Business Overview
12.4.3 In-App Advertising Introduction
12.4.4 Millennial media Revenue in In-App Advertising Business (2013-2018)
12.4.5 Millennial media Recent Development
12.5 Mopub
12.5.1 Mopub Company Details
12.5.2 Company Description and Business Overview
12.5.3 In-App Advertising Introduction
12.5.4 Mopub Revenue in In-App Advertising Business (2013-2018)
12.5.5 Mopub Recent Development

13 Market Forecast 2018-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2018-2025)
13.10 Market Size Forecast by Application (2018-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures

Table In-App Advertising Key Market Segments
Table Key Players In-App Advertising Covered
Table Global In-App Advertising Market Size Growth Rate by Type 2013-2025 (Million US$)
Figure Global In-App Advertising Market Size Market Share by Type 2013-2025
Figure Standard Banner Ads Figures
Table Key Players of Standard Banner Ads
Figure Interstitial Ads Figures
Table Key Players of Interstitial Ads
Figure Hyper-local Targeted Ads Figures
Table Key Players of Hyper-local Targeted Ads
Figure Rich Media Ads Figures
Table Key Players of Rich Media Ads
Figure Video Ads Figures
Table Key Players of Video Ads
Figure Native Ads Figures
Table Key Players of Native Ads
Table Global In-App Advertising Market Size Growth by Application 2013-2025 (Million US$)
Figure Messaging Case Studies
Figure Gaming Case Studies
Figure Online Shopping Case Studies
Figure Ticketing Case Studies
Figure Others Case Studies
Figure In-App Advertising Report Years Considered
Table Global In-App Advertising Market Size 2013-2025 (Million US$)
Figure Global In-App Advertising Market Size and Growth Rate 2013-2025 (Million US$)
Table Global In-App Advertising Market Size by Regions 2013-2025 (Million US$)
Table Global In-App Advertising Market Size by Regions 2013-2018 (Million US$)
Table Global In-App Advertising Market Share by Regions 2013-2018
Figure Global In-App Advertising Market Share by Regions 2013-2018
Figure Global In-App Advertising Market Share by Regions 2018
Table Market Top Trends
Table Global In-App Advertising Revenue by Manufacturers (2013-2018) (Million US$)
Table Global In-App Advertising Market Share by Manufacturers (2013-2018)
Figure Global In-App Advertising Market Share by Manufacturers in 2018
Table Global In-App Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players In-App Advertising Product/Solution/Service
Table Date of Enter into In-App Advertising Market
Table Mergers & Acquisitions, Expansion Plans
Table Global In-App Advertising Market Size by Type (2013-2018) (Million US$)
Table Global In-App Advertising Market Size Share by Type (2013-2018)
Figure Global In-App Advertising Market Size Market Share by Type (2013-2018)
Table Global In-App Advertising Market Size by Application (2013-2018) (Million US$)
Table Global In-App Advertising Market Size Share by Application (2013-2018)
Figure Global In-App Advertising Market Size Market Share by Application (2013-2018)
Figure Global In-App Advertising Revenue Market Share by Application in 2017
Figure United States In-App Advertising Market Size 2013-2018 (Million US$)
Table United States Key Players In-App Advertising Revenue (2017-2018) (Million US$)
Table United States Key Players In-App Advertising Market Share (2017-2018)
Table United States In-App Advertising Market Size by Type (2013-2018) (Million US$)
Table United States In-App Advertising Market Share by Type (2013-2018)
Table United States In-App Advertising Market Size by Application (2013-2018) (Million US$)
Table United States In-App Advertising Market Share by Application (2013-2018)
Figure Europe In-App Advertising Market Size 2013-2018 (Million US$)
Table Europe Key Players In-App Advertising Revenue (2017-2018) (Million US$)
Table Europe Key Players In-App Advertising Market Share (2017-2018)
Table Europe In-App Advertising Market Size by Type (2013-2018) (Million US$)
Table Europe In-App Advertising Market Share by Type (2013-2018)
Table Europe In-App Advertising Market Size by Application (2013-2018) (Million US$)
Table Europe In-App Advertising Market Share by Application (2013-2018)
Figure China In-App Advertising Market Size 2013-2018 (Million US$)
Table China Key Players In-App Advertising Revenue (2017-2018) (Million US$)
Table China Key Players In-App Advertising Market Share (2017-2018)
Table China In-App Advertising Market Size by Type (2013-2018) (Million US$)
Table China In-App Advertising Market Share by Type (2013-2018)
Table China In-App Advertising Market Size by Application (2013-2018) (Million US$)
Table China In-App Advertising Market Share by Application (2013-2018)
Figure Japan In-App Advertising Market Size 2013-2018 (Million US$)
Table Japan Key Players In-App Advertising Revenue (2017-2018) (Million US$)
Table Japan Key Players In-App Advertising Market Share (2017-2018)
Table Japan In-App Advertising Market Size by Type (2013-2018) (Million US$)
Table Japan In-App Advertising Market Share by Type (2013-2018)
Table Japan In-App Advertising Market Size by Application (2013-2018) (Million US$)
Table Japan In-App Advertising Market Share by Application (2013-2018)
Figure Southeast Asia In-App Advertising Market Size 2013-2018 (Million US$)
Table Southeast Asia Key Players In-App Advertising Revenue (2017-2018) (Million US$)
Table Southeast Asia Key Players In-App Advertising Market Share (2017-2018)
Table Southeast Asia In-App Advertising Market Size by Type (2013-2018) (Million US$)
Table Southeast Asia In-App Advertising Market Share by Type (2013-2018)
Table Southeast Asia In-App Advertising Market Size by Application (2013-2018) (Million US$)
Table Southeast Asia In-App Advertising Market Share by Application (2013-2018)
Figure India In-App Advertising Market Size 2013-2018 (Million US$)
Table India Key Players In-App Advertising Revenue (2017-2018) (Million US$)
Table India Key Players In-App Advertising Market Share (2017-2018)
Table India In-App Advertising Market Size by Type (2013-2018) (Million US$)
Table India In-App Advertising Market Share by Type (2013-2018)
Table India In-App Advertising Market Size by Application (2013-2018) (Million US$)
Table India In-App Advertising Market Share by Application (2013-2018)
Figure Central & South America In-App Advertising Market Size 2013-2018 (Million US$)
Table Central & South America Key Players In-App Advertising Revenue (2017-2018) (Million US$)
Table Central & South America Key Players In-App Advertising Market Share (2017-2018)
Table Central & South America In-App Advertising Market Size by Type (2013-2018) (Million US$)
Table Central & South America In-App Advertising Market Share by Type (2013-2018)
Table Central & South America In-App Advertising Market Size by Application (2013-2018) (Million US$)
Table Central & South America In-App Advertising Market Share by Application (2013-2018)
Table Chartboost Company Details
Table Chartboost Revenue in In-App Advertising Business (2013-2018) (Million US$)
Figure Chartboost Revenue Growth Rate in In-App Advertising Business (2013-2018)
Table Chartboost Recent Development
Table Flurry Company Details
Table Flurry Revenue in In-App Advertising Business (2013-2018)(Million US$)
Figure Flurry Revenue Growth Rate in In-App Advertising Business (2013-2018)
Table Flurry Recent Development
Table Inmobi Company Details
Table Inmobi Revenue in In-App Advertising Business (2013-2018)(Million US$)
Figure Inmobi Revenue Growth Rate in In-App Advertising Business (2013-2018)
Table Inmobi Recent Development
Table Millennial media Company Details
Table Millennial media Revenue in In-App Advertising Business (2013-2018)(Million US$)
Figure Millennial media Revenue Growth Rate in In-App Advertising Business (2013-2018)
Table Millennial media Recent Development
Table Mopub Company Details
Table Mopub Revenue in In-App Advertising Business (2013-2018)(Million US$)
Figure Mopub Revenue Growth Rate in In-App Advertising Business (2013-2018)
Table Mopub Recent Development
Table Global In-App Advertising Market Size by Regions (Million US$) 2018-2025
Figure Global In-App Advertising Market Size Share by Regions (2018-2025)
Figure Global In-App Advertising Market Size Share by Regions in 2025
Figure United States In-App Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Europe In-App Advertising Market Size Forecast (2018-2025)(Million USD)
Figure China In-App Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Japan In-App Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Southeast Asia In-App Advertising Market Size Forecast (2018-2025)(Million USD)
Figure India In-App Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Central & South America In-App Advertising Market Size Forecast (2018-2025)(Million USD)
Table Global In-App Advertising Market Size by Product (2018-2025) (Million US$)
Figure Global In-App Advertising Market Size by Product (2018-2025)
Figure Global In-App Advertising Market Size by Product in 2025
Table Global In-App Advertising Market Size by Application (2018-2025) (Million US$)
Figure Global In-App Advertising Market Size by Application (2018-2025)
Figure Global In-App Advertising Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources 



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