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Global Digital OOH Market 2018-2022

Published: Feb, 2018 | Pages: 139 | Publisher: Technavio
Industry: Media | Report Format: Electronic (PDF)

The global digital OOH market is expected to display higher growth rate over the next five years. The market is subject to witness a substantial growth due to the massive investment for programmatic advertising by large-scale enterprises as well as SMEs (small and medium-sized enterprises). Factors responsible for robust growth of market include recent advancements in technology offerings and infrastructure expansions across the globe. Shifting trend towards business intelligence (BI) and increasing market competition are expected to drive the growth of market over the forecast period. 

Globally, the digital OOH market is predicted to generate massive revenue over next seven years, providing numerous opportunities for market players to invest for research and development in the market.

Digital out-of-home (OOH) advertising, also referred as outdoor advertising, is designed to reaches the potential customers while they are away from their homes. Digital out-of-home media advertising is primarily focused on marketing campaigns targeted towards customers while they are "on the go" in public places or transit places and/or in specific commercial locations. Some of these places include retail venues, railway stations, traffic signals and highways. Digital OOH advertising campaigns are carried out under six main categories such as billboards signs, sidewalks, roads, highways, transit stations and retail venues.

Other factors such as growing mobility of consumers and higher visibility are expected to boost market demand for digital OOH services over the forecast period. Swift decline in the cost of digital screens is expected to favor market growth over the coming years as well. 

Digital out-of-home (OOH) advertising campaigns are implemented on public transport owing to the favorable government policies across the globe. In addition, longer travel intervals and increasing leisure travel across the globe are estimated to fuel the growth of digital OOH market in the near future.

The digital OOH market is broadly categorized into six major segments based on the application type such as automotive sector, personal care &cosmetics industry, entertainment industry, retail sector, food & beverages industry and telecommunication sector. The automotive sectoris considered as one of the fastest growing segment in the market with substantial revenue generation in the last few years. Growing popularity of digital OOH services in theautomotive sector segment is attributed to the increasing investment by leading industry participants in promotional activities and higher market penetration. 

The digital OOH market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in the implementation of latest technologies in advertising sector, increase in the number of research & development activities in the region and existence of well-established industrial infrastructure. 

Asia-Pacific region is predicted to hold major market share in the digital OOH market with massive growth in forecast period. Countries such as India, China, Japan, South Korea and Singapore are leading the Asia-Pacific market with strong economic growth in the region, large consumer base, rising disposable income and significant investment by leading industry players considering potential growth opportunities in the region.

The key players in the market areBroadsign International LLC, Scala Digital Signage Software, Inc.,Ayuda Media Systems, Inc., Signagelive Ltd., Net Display Systems B.V., OnelanLtd., YCD Multimedia Ltd., Four Winds Interactive LLC, Adflow Networks, Inc., Dise International A.B., Omnivex Co., and Navori digital signage software, Inc.

About Digital OOH

The market is fragmented due to the presence of many vendors. However, it only lists the key vendors in the market and does not present the market share of all vendors in the market. The report discusses the primary market growth drivers and challenges that the vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.

Technavio's analysts forecast the global digital OOH market to grow at a CAGR of 10.19% during the period 2018-2022.

Covered in this report 
The report covers the present scenario and the growth prospects of the global digital OOH market for 2018-2022. To calculate the market size, the report considers the revenue generated from the type of digital OOH such as in-store advertising and outdoor advertising.

The market is divided into the following segments based on geography:  
• Americas
• APAC
• EMEA

Technavio's report, Global Digital OOH Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. 

Key vendors   
• Clear Channel Outdoor
• JCDecaux            
• Lamar Advertising           
• OUTFRONT Media   

Market driver 
• Reduced cost of digital screens
• For a full, detailed list, view our report 

Market challenge 
• Threat from mobile advertising 
• For a full, detailed list, view our report 

Market trend  
• Increase in spending from FMCG industry
• For a full, detailed list, view our report 

Key questions answered in this report  
• What will the market size be in 2022 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.
 Table of Contents

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
• Market outline

PART 05: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 06: MARKET SIZING
• Market definition
• Market sizing 2017
• Market size and forecast 2017-2022

PART 07: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 08: MARKET SEGMENTATION BY TYPE
• Segmentation by type
• Comparison by type
• In-store advertising - Market size and forecast 2017-2022
• Outdoor advertising - Market size and forecast 2017-2022
• Market opportunity by technology

PART 09: MARKET SEGMENTATION BY APPLICATION
• Segmentation by application
• Comparison by application
• Retail - Market size and forecast 2017-2022
• Recreation - Market size and forecast 2017-2022
• Banking - Market size and forecast 2017-2022
• Transportation - Market size and forecast 2017-2022
• Education - Market size and forecast 2017-2022
• Others - Market size and forecast 2017-2022
• Market opportunity by application

PART 10: MARKET SEGMENTATION BY CATEGORY
• Segmentation by category
• Comparison by category
• Billboards - Market size and forecast 2017-2022
• Shelter - Market size and forecast 2017-2022
• Transit - Market size and forecast 2017-2022
• Street furniture - Market size and forecast 2017-2022
• Market opportunity by category

PART 11: CUSTOMER LANDSCAPE

PART 12: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• APAC - Market size and forecast 2017-2022
• Americas - Market size and forecast 2017-2022
• EMEA - Market size and forecast 2017-2022
• Key leading countries
• Market opportunity

PART 13: DECISION FRAMEWORK

PART 14: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges

PART 15: MARKET TRENDS
• Use of 3D technology for digital signage
• Increase in spending from FMCG industry
• Growing geofencing of advertising
• Shifting media landscape
• Innovative ways of targeting consumers

PART 16: VENDOR LANDSCAPE
• Overview
• Landscape disruption
• Competitive scenario

PART 17: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market positioning of vendors
• Clear Channel Outdoor
• JCDecaux
• Lamar Advertising
• OUTFRONT Media

PART 18: APPENDIX
• List of abbreviations

List of Exhibits

Exhibit 01: Parent market
Exhibit 02: Related market
Exhibit 03: Global digital advertising market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2017
Exhibit 08: Validation techniques employed for market sizing 2017
Exhibit 09: Global digital OOH market - Market size and forecast 2017-2022 ($ bn)
Exhibit 10: Global OOH market- Year-over-year growth 2018-2022 (%)
Exhibit 11: Five forces analysis 2017
Exhibit 12: Five forces analysis 2022
Exhibit 13: Bargaining power of buyers
Exhibit 14: Bargaining power of suppliers
Exhibit 15: Threat of new entrants
Exhibit 16: Threat of substitutes
Exhibit 17: Threat of rivalry
Exhibit 18: Market condition - Five forces 2017
Exhibit 19: Market condition - Five forces 2017
Exhibit 20: Global digital OOH market: Segmentation by type 2017-2022 (% share of revenue)
Exhibit 21: Comparison by type
Exhibit 22: Global digital OOH market by in-store advertising - Market size and forecast 2017-2022 ($ bn)
Exhibit 23: Global digital OOH market by in-store advertising - Year-over-year growth 2018-2022 (%)
Exhibit 24: Global digital OOH market by outdoor advertising - Market size and forecast 2017-2022 ($ bn)
Exhibit 25: Global digital OOH market by outdoor advertising - Year-over-year growth 2018-2022 (%)
Exhibit 26: Market opportunity by technology
Exhibit 27: Global digital OOH market: Segmentation by application 2017-2022 (% share of revenue)
Exhibit 28: Comparison by application
Exhibit 29: Global digital OOH in the retail segment - Market size and forecast 2017-2022 ($ bn)
Exhibit 30: Global digital OOH in retail segment - Year-over-year growth 2018-2022 (%)
Exhibit 31: Global digital OOH market in recreation segment - Market size and forecast 2017-2022 ($ bn)
Exhibit 32: Global digital OOH in recreation segment - Year-over-year growth 2018-2022 (%)
Exhibit 33: Global digital OOH market in banking segment- Market size and forecast 2017-2022 ($ bn)
Exhibit 34: Global digital OOH market in banking segment - Year-over-year growth 2018-2022 (%)
Exhibit 35: Global digital OOH market in transportation segment - Market size and forecast 2017-2022 ($ bn)
Exhibit 36: Global digital OOH market in transportation sector - Year-over-year growth 2018-2022 (%)
Exhibit 37: Global digital OOH market in education segment - Market size and forecast 2017-2022 ($ bn)
Exhibit 38: Global digital OOH market in education segment - Year-over-year growth 2018-2022 (%)
Exhibit 39: Global digital OOH market in others segment - Market size and forecast 2017-2022 ($ bn)
Exhibit 40: Global digital OOH market in others segment - Year-over-year growth 2018-2022 (%)
Exhibit 41: Market opportunity by application
Exhibit 42: Global digital OOH market: Segmentation by category 2017-2022 (% share of revenue)
Exhibit 43: Comparison by category
Exhibit 44: Global digital OOH market by billboards segment - Market size and forecast 2017-2022 ($ bn)
Exhibit 45: Global digital OOH market by billboards segment - Year-over-year growth 2018-2022 (%)
Exhibit 46: Global digital OOH market by shelter segment - Market size and forecast 2017-2022 ($ bn)
Exhibit 47: Global digital OOH market by shelter segment - Year-over-year growth 2018-2022 (%)
Exhibit 48: Global digital OOH market by transit segment - Market size and forecast 2017-2022 ($ bn)
Exhibit 49: Global digital OOH market by the transit segment - Year-over-year growth 2018-2022 (%)
Exhibit 50: Global digital OOH market by street furniture segment - Market size and forecast 2017-2022 ($ bn)
Exhibit 51: Global digital OOH market by street furniture segment - Year-over-year growth 2018-2022 (%)
Exhibit 52: Market opportunity by category
Exhibit 53: Customer landscape
Exhibit 54: Global digital OOH market: Segmentation by geography 2017-2022 (%)
Exhibit 55: Regional comparison
Exhibit 56: APAC - Market size and forecast 2017-2022 ($ bn)
Exhibit 57: APAC - Year-over-year growth 2018-2022 (%)
Exhibit 58: Top 3 countries in APAC
Exhibit 59: Americas - Market size and forecast 2017-2022 ($ bn)
Exhibit 60: Americas - Year over year growth 2018-2022 (%)
Exhibit 61: Top 3 countries in Americas
Exhibit 62: EMEA - Market size and forecast 2017-2022 ($ bn)
Exhibit 63: EMEA - Year over year growth 2018-2022 (%)
Exhibit 64: Top 3 countries in EMEA
Exhibit 65: Key leading countries
Exhibit 66: Market opportunity
Exhibit 67: Vendor landscape
Exhibit 68: Landscape disruption
Exhibit 69: Vendors covered
Exhibit 70: Vendor classification
Exhibit 71: Market positioning of vendors
Exhibit 72: Vendor overview
Exhibit 73: Clear Channel Outdoor - Business segments
Exhibit 74: Clear Channel Outdoor - Organizational developments
Exhibit 75: Clear Channel Outdoor - Geographic focus 2017
Exhibit 76: Vendor overview
Exhibit 77: JCDecaux - Business segments
Exhibit 78: JCDecaux - Organizational developments
Exhibit 79: JCDecaux - Geographic focus 2017
Exhibit 80: Vendor overview
Exhibit 81: Lamar Advertising - Business segments
Exhibit 82: Lamar Advertising - Organizational developments
Exhibit 83: Lamar Advertising - Geographic focus 2017
Exhibit 84: Vendor overview
Exhibit 85: OUTFRONT Media - Business segments
Exhibit 86: OUTFRONT Media - Organizational developments
Exhibit 87: OUTFRONT Media - Geographic focus 2017

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