Global Advertising Services Market Size, Status and Forecast 2018-2025

Published: Aug, 2018 | Pages: 100 | Publisher: QYResearch
Industry: ICT | Report Format: Electronic (PDF)

This report focuses on the global Advertising Services status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Advertising Services development in United States, Europe and China.

Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.

The Advertising Services market is valued at USD 549.5 billion in 2017 and is expected to reach a value of USD 871.2 billion by the end of 2025, growing at a projected CAGR of 5.93% during the forecast period of 2018 - 2025.

There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46.72% in 2015.

In 2017, the global Advertising Services market size was 549500 million US$ and it is expected to reach 871200 million US$ by the end of 2025, with a CAGR of 5.9% during 2018-2025.

The key players covered in this study

• WPP
• Omnicom Group
• Dentsu Inc.
• PublicisGroupe
• IPG
• Havas SA
• Focus Media Group
• Guangdong Advertising Co., Ltd.
• Bluefocus Communication Group Co., Ltd.
• SiMei Media
• AVIC Culture Co.,Ltd.
• Yinlimedia
• Hunan TV and Broadcast Intermediary Co., Ltd.
• Guangdong Guangzhou Daily Media Co., Ltd.
• Beijing Bashi Media Co., Ltd.
• Dahe Group
• China Television Media
• Spearhead Integrated Marketing Communication Group
• Shanghai Xinhua Media Co., Ltd.
• Chengdu B-ray Media Co., Ltd.

Market segment by Type, the product can be split into

• TV Advertising
• Newspaper & Magazine Advertising
• Outdoors Advertising
• Radio Advertising
• Internet Advertising
• Others

Market segment by Application, split into

• Food & Beverage Industry
• Vehicles Industry
• Health and Medical Industry
• Commercial and Personal Services
• Consumer Goods
• Others

Market segment by Regions/Countries, this report covers

• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global Advertising Services status, future forecast, growth opportunity, key market and key players.
• To present the Advertising Services development in United States, Europe and China.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Advertising Services are as follows:

• History Year: 2013-2017
• Base Year: 2017
• Estimated Year: 2018
• Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

 Table of Contents

1 Report Overview
    1.1 Study Scope
    1.2 Key Market Segments
    1.3 Players Covered
    1.4 Market Analysis by Type
        1.4.1 Global Advertising Services Market Size Growth Rate by Type (2013-2025)
        1.4.2 TV Advertising
        1.4.3 Newspaper & Magazine Advertising
        1.4.4 Outdoors Advertising
        1.4.5 Radio Advertising
        1.4.6 Internet Advertising
        1.4.7 Others
    1.5 Market by Application
        1.5.1 Global Advertising Services Market Share by Application (2013-2025)
        1.5.2 Food & Beverage Industry
        1.5.3 Vehicles Industry
        1.5.4 Health and Medical Industry
        1.5.5 Commercial and Personal Services
        1.5.6 Consumer Goods
        1.5.7 Others
    1.6 Study Objectives
    1.7 Years Considered

2 Global Growth Trends
    2.1 Advertising Services Market Size
    2.2 Advertising Services Growth Trends by Regions
        2.2.1 Advertising Services Market Size by Regions (2013-2025)
        2.2.2 Advertising Services Market Share by Regions (2013-2018)
    2.3 Industry Trends
        2.3.1 Market Top Trends
        2.3.2 Market Drivers
        2.3.3 Market Opportunities

3 Market Share by Key Players
    3.1 Advertising Services Market Size by Manufacturers
        3.1.1 Global Advertising Services Revenue by Manufacturers (2013-2018)
        3.1.2 Global Advertising Services Revenue Market Share by Manufacturers (2013-2018)
        3.1.3 Global Advertising Services Market Concentration Ratio (CR5 and HHI)
    3.2 Advertising Services Key Players Head office and Area Served
    3.3 Key Players Advertising Services Product/Solution/Service
    3.4 Date of Enter into Advertising Services Market
    3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
    4.1 Global Advertising Services Market Size by Type (2013-2018)
    4.2 Global Advertising Services Market Size by Application (2013-2018)

5 United States
    5.1 United States Advertising Services Market Size (2013-2018)
    5.2 Advertising Services Key Players in United States
    5.3 United States Advertising Services Market Size by Type
    5.4 United States Advertising Services Market Size by Application

6 Europe
    6.1 Europe Advertising Services Market Size (2013-2018)
    6.2 Advertising Services Key Players in Europe
    6.3 Europe Advertising Services Market Size by Type
    6.4 Europe Advertising Services Market Size by Application

7 China
    7.1 China Advertising Services Market Size (2013-2018)
    7.2 Advertising Services Key Players in China
    7.3 China Advertising Services Market Size by Type
    7.4 China Advertising Services Market Size by Application

8 Japan
    8.1 Japan Advertising Services Market Size (2013-2018)
    8.2 Advertising Services Key Players in Japan
    8.3 Japan Advertising Services Market Size by Type
    8.4 Japan Advertising Services Market Size by Application

9 Southeast Asia
    9.1 Southeast Asia Advertising Services Market Size (2013-2018)
    9.2 Advertising Services Key Players in Southeast Asia
    9.3 Southeast Asia Advertising Services Market Size by Type
    9.4 Southeast Asia Advertising Services Market Size by Application

10 India
    10.1 India Advertising Services Market Size (2013-2018)
    10.2 Advertising Services Key Players in India
    10.3 India Advertising Services Market Size by Type
    10.4 India Advertising Services Market Size by Application

11 Central & South America
    11.1 Central & South America Advertising Services Market Size (2013-2018)
    11.2 Advertising Services Key Players in Central & South America
    11.3 Central & South America Advertising Services Market Size by Type
    11.4 Central & South America Advertising Services Market Size by Application

12 International Players Profiles
    12.1 WPP
        12.1.1 WPP Company Details
        12.1.2 Company Description and Business Overview
        12.1.3 Advertising Services Introduction
        12.1.4 WPP Revenue in Advertising Services Business (2013-2018)
        12.1.5 WPP Recent Development
    12.2 Omnicom Group
        12.2.1 Omnicom Group Company Details
        12.2.2 Company Description and Business Overview
        12.2.3 Advertising Services Introduction
        12.2.4 Omnicom Group Revenue in Advertising Services Business (2013-2018)
        12.2.5 Omnicom Group Recent Development
    12.3 Dentsu Inc.
        12.3.1 Dentsu Inc. Company Details
        12.3.2 Company Description and Business Overview
        12.3.3 Advertising Services Introduction
        12.3.4 Dentsu Inc. Revenue in Advertising Services Business (2013-2018)
        12.3.5 Dentsu Inc. Recent Development
    12.4 PublicisGroupe
        12.4.1 PublicisGroupe Company Details
        12.4.2 Company Description and Business Overview
        12.4.3 Advertising Services Introduction
        12.4.4 PublicisGroupe Revenue in Advertising Services Business (2013-2018)
        12.4.5 PublicisGroupe Recent Development
    12.5 IPG
        12.5.1 IPG Company Details
        12.5.2 Company Description and Business Overview
        12.5.3 Advertising Services Introduction
        12.5.4 IPG Revenue in Advertising Services Business (2013-2018)
        12.5.5 IPG Recent Development
    12.6 Havas SA
        12.6.1 Havas SA Company Details
        12.6.2 Company Description and Business Overview
        12.6.3 Advertising Services Introduction
        12.6.4 Havas SA Revenue in Advertising Services Business (2013-2018)
        12.6.5 Havas SA Recent Development
    12.7 Focus Media Group
        12.7.1 Focus Media Group Company Details
        12.7.2 Company Description and Business Overview
        12.7.3 Advertising Services Introduction
        12.7.4 Focus Media Group Revenue in Advertising Services Business (2013-2018)
        12.7.5 Focus Media Group Recent Development
    12.8 Guangdong Advertising Co., Ltd.
        12.8.1 Guangdong Advertising Co., Ltd. Company Details
        12.8.2 Company Description and Business Overview
        12.8.3 Advertising Services Introduction
        12.8.4 Guangdong Advertising Co., Ltd. Revenue in Advertising Services Business (2013-2018)
        12.8.5 Guangdong Advertising Co., Ltd. Recent Development
    12.9 Bluefocus Communication Group Co., Ltd.
        12.9.1 Bluefocus Communication Group Co., Ltd. Company Details
        12.9.2 Company Description and Business Overview
        12.9.3 Advertising Services Introduction
        12.9.4 Bluefocus Communication Group Co., Ltd. Revenue in Advertising Services Business (2013-2018)
        12.9.5 Bluefocus Communication Group Co., Ltd. Recent Development
    12.10 SiMei Media
        12.10.1 SiMei Media Company Details
        12.10.2 Company Description and Business Overview
        12.10.3 Advertising Services Introduction
        12.10.4 SiMei Media Revenue in Advertising Services Business (2013-2018)
        12.10.5 SiMei Media Recent Development
    12.11 AVIC Culture Co.,Ltd.
    12.12 Yinlimedia
    12.13 Hunan TV and Broadcast Intermediary Co., Ltd.
    12.14 Guangdong Guangzhou Daily Media Co., Ltd.
    12.15 Beijing Bashi Media Co., Ltd.
    12.16 Dahe Group
    12.17 China Television Media
    12.18 Spearhead Integrated Marketing Communication Group
    12.19 Shanghai Xinhua Media Co., Ltd.
    12.20 Chengdu B-ray Media Co., Ltd.

13 Market Forecast 2018-2025
    13.1 Market Size Forecast by Regions
    13.2 United States
    13.3 Europe
    13.4 China
    13.5 Japan
    13.6 Southeast Asia
    13.7 India
    13.8 Central & South America
    13.9 Market Size Forecast by Product (2018-2025)
    13.10 Market Size Forecast by Application (2018-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
    15.1 Research Methodology
        15.1.1 Methodology/Research Approach
            15.1.1.1 Research Programs/Design
            15.1.1.2 Market Size Estimation
            12.1.1.3 Market Breakdown and Data Triangulation
        15.1.2 Data Source
            15.1.2.1 Secondary Sources
            15.1.2.2 Primary Sources
    15.2 Disclaimer
    15.3 Author Details

List of Tables and Figures

    Table Advertising Services Key Market Segments
    Table Key Players Advertising Services Covered
    Table Global Advertising Services Market Size Growth Rate by Type 2013-2025 (Million US$)
    Figure Global Advertising Services Market Size Market Share by Type 2013-2025
    Figure TV Advertising Figures
    Table Key Players of TV Advertising
    Figure Newspaper & Magazine Advertising Figures
    Table Key Players of Newspaper & Magazine Advertising
    Figure Outdoors Advertising Figures
    Table Key Players of Outdoors Advertising
    Figure Radio Advertising Figures
    Table Key Players of Radio Advertising
    Figure Internet Advertising Figures
    Table Key Players of Internet Advertising
    Figure Others Figures
    Table Key Players of Others
    Table Global Advertising Services Market Size Growth by Application 2013-2025 (Million US$)
    Figure Food & Beverage Industry Case Studies
    Figure Vehicles Industry Case Studies
    Figure Health and Medical Industry Case Studies
    Figure Commercial and Personal Services Case Studies
    Figure Consumer Goods Case Studies
    Figure Others Case Studies
    Figure Advertising Services Report Years Considered
    Table Global Advertising Services Market Size 2013-2025 (Million US$)
    Figure Global Advertising Services Market Size and Growth Rate 2013-2025 (Million US$)
    Table Global Advertising Services Market Size by Regions 2013-2025 (Million US$)
    Table Global Advertising Services Market Size by Regions 2013-2018 (Million US$)
    Table Global Advertising Services Market Share by Regions 2013-2018
    Figure Global Advertising Services Market Share by Regions 2013-2018
    Figure Global Advertising Services Market Share by Regions 2018
    Table Market Top Trends
    Table Global Advertising Services Revenue by Manufacturers (2013-2018) (Million US$)
    Table Global Advertising Services Market Share by Manufacturers (2013-2018)
    Figure Global Advertising Services Market Share by Manufacturers in 2018
    Table Global Advertising Services Manufacturers Market Concentration Ratio (CR5 and HHI)
    Table Key Players Head office and Area Served
    Table Key Players Advertising Services Product/Solution/Service
    Table Date of Enter into Advertising Services Market
    Table Mergers & Acquisitions, Expansion Plans
    Table Global Advertising Services Market Size by Type (2013-2018) (Million US$)
    Table Global Advertising Services Market Size Share by Type (2013-2018)
    Figure Global Advertising Services Market Size Market Share by Type (2013-2018)
    Table Global Advertising Services Market Size by Application (2013-2018) (Million US$)
    Table Global Advertising Services Market Size Share by Application (2013-2018)
    Figure Global Advertising Services Market Size Market Share by Application (2013-2018)
    Figure Global Advertising Services Revenue Market Share by Application in 2017
    Figure United States Advertising Services Market Size 2013-2018 (Million US$)
    Table United States Key Players Advertising Services Revenue (2017-2018) (Million US$)
    Table United States Key Players Advertising Services Market Share (2017-2018)
    Table United States Advertising Services Market Size by Type (2013-2018) (Million US$)
    Table United States Advertising Services Market Share by Type (2013-2018)
    Table United States Advertising Services Market Size by Application (2013-2018) (Million US$)
    Table United States Advertising Services Market Share by Application (2013-2018)
    Figure Europe Advertising Services Market Size 2013-2018 (Million US$)
    Table Europe Key Players Advertising Services Revenue (2017-2018) (Million US$)
    Table Europe Key Players Advertising Services Market Share (2017-2018)
    Table Europe Advertising Services Market Size by Type (2013-2018) (Million US$)
    Table Europe Advertising Services Market Share by Type (2013-2018)
    Table Europe Advertising Services Market Size by Application (2013-2018) (Million US$)
    Table Europe Advertising Services Market Share by Application (2013-2018)
    Figure China Advertising Services Market Size 2013-2018 (Million US$)
    Table China Key Players Advertising Services Revenue (2017-2018) (Million US$)
    Table China Key Players Advertising Services Market Share (2017-2018)
    Table China Advertising Services Market Size by Type (2013-2018) (Million US$)
    Table China Advertising Services Market Share by Type (2013-2018)
    Table China Advertising Services Market Size by Application (2013-2018) (Million US$)
    Table China Advertising Services Market Share by Application (2013-2018)
    Figure Japan Advertising Services Market Size 2013-2018 (Million US$)
    Table Japan Key Players Advertising Services Revenue (2017-2018) (Million US$)
    Table Japan Key Players Advertising Services Market Share (2017-2018)
    Table Japan Advertising Services Market Size by Type (2013-2018) (Million US$)
    Table Japan Advertising Services Market Share by Type (2013-2018)
    Table Japan Advertising Services Market Size by Application (2013-2018) (Million US$)
    Table Japan Advertising Services Market Share by Application (2013-2018)
    Figure Southeast Asia Advertising Services Market Size 2013-2018 (Million US$)
    Table Southeast Asia Key Players Advertising Services Revenue (2017-2018) (Million US$)
    Table Southeast Asia Key Players Advertising Services Market Share (2017-2018)
    Table Southeast Asia Advertising Services Market Size by Type (2013-2018) (Million US$)
    Table Southeast Asia Advertising Services Market Share by Type (2013-2018)
    Table Southeast Asia Advertising Services Market Size by Application (2013-2018) (Million US$)
    Table Southeast Asia Advertising Services Market Share by Application (2013-2018)
    Figure India Advertising Services Market Size 2013-2018 (Million US$)
    Table India Key Players Advertising Services Revenue (2017-2018) (Million US$)
    Table India Key Players Advertising Services Market Share (2017-2018)
    Table India Advertising Services Market Size by Type (2013-2018) (Million US$)
    Table India Advertising Services Market Share by Type (2013-2018)
    Table India Advertising Services Market Size by Application (2013-2018) (Million US$)
    Table India Advertising Services Market Share by Application (2013-2018)
    Figure Central & South America Advertising Services Market Size 2013-2018 (Million US$)
    Table Central & South America Key Players Advertising Services Revenue (2017-2018) (Million US$)
    Table Central & South America Key Players Advertising Services Market Share (2017-2018)
    Table Central & South America Advertising Services Market Size by Type (2013-2018) (Million US$)
    Table Central & South America Advertising Services Market Share by Type (2013-2018)
    Table Central & South America Advertising Services Market Size by Application (2013-2018) (Million US$)
    Table Central & South America Advertising Services Market Share by Application (2013-2018)
    Table WPP Company Details
    Table WPP Revenue in Advertising Services Business (2013-2018) (Million US$)
    Figure WPP Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table WPP Recent Development
    Table Omnicom Group Company Details
    Table Omnicom Group Revenue in Advertising Services Business (2013-2018)(Million US$)
    Figure Omnicom Group Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table Omnicom Group Recent Development
    Table Dentsu Inc. Company Details
    Table Dentsu Inc. Revenue in Advertising Services Business (2013-2018)(Million US$)
    Figure Dentsu Inc. Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table Dentsu Inc. Recent Development
    Table PublicisGroupe Company Details
    Table PublicisGroupe Revenue in Advertising Services Business (2013-2018)(Million US$)
    Figure PublicisGroupe Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table PublicisGroupe Recent Development
    Table IPG Company Details
    Table IPG Revenue in Advertising Services Business (2013-2018)(Million US$)
    Figure IPG Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table IPG Recent Development
    Table Havas SA Company Details
    Table Havas SA Revenue in Advertising Services Business (2013-2018)(Million US$)
    Figure Havas SA Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table Havas SA Recent Development
    Table Focus Media Group Company Details
    Table Focus Media Group Revenue in Advertising Services Business (2013-2018)(Million US$)
    Figure Focus Media Group Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table Focus Media Group Recent Development
    Table Guangdong Advertising Co., Ltd. Company Details
    Table Guangdong Advertising Co., Ltd. Revenue in Advertising Services Business (2013-2018)(Million US$)
    Figure Guangdong Advertising Co., Ltd. Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table Guangdong Advertising Co., Ltd. Recent Development
    Table Bluefocus Communication Group Co., Ltd. Company Details
    Table Bluefocus Communication Group Co., Ltd. Revenue in Advertising Services Business (2013-2018)(Million US$)
    Figure Bluefocus Communication Group Co., Ltd. Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table Bluefocus Communication Group Co., Ltd. Recent Development
    Table SiMei Media Company Details
    Table SiMei Media Revenue in Advertising Services Business (2013-2018)(Million US$)
    Figure SiMei Media Revenue Growth Rate in Advertising Services Business (2013-2018)
    Table SiMei Media Recent Development
    Table AVIC Culture Co.,Ltd. Company Details
    Table Yinlimedia Company Details
    Table Hunan TV and Broadcast Intermediary Co., Ltd. Company Details
    Table Guangdong Guangzhou Daily Media Co., Ltd. Company Details
    Table Beijing Bashi Media Co., Ltd. Company Details
    Table Dahe Group Company Details
    Table China Television Media Company Details
    Table Spearhead Integrated Marketing Communication Group Company Details
    Table Shanghai Xinhua Media Co., Ltd. Company Details
    Table Chengdu B-ray Media Co., Ltd. Company Details
    Table Global Advertising Services Market Size by Regions (Million US$) 2018-2025
    Figure Global Advertising Services Market Size Share by Regions (2018-2025)
    Figure Global Advertising Services Market Size Share by Regions in 2025
    Figure United States Advertising Services Market Size Forecast (2018-2025)(Million USD)
    Figure Europe Advertising Services Market Size Forecast (2018-2025)(Million USD)
    Figure China Advertising Services Market Size Forecast (2018-2025)(Million USD)
    Figure Japan Advertising Services Market Size Forecast (2018-2025)(Million USD)
    Figure Southeast Asia Advertising Services Market Size Forecast (2018-2025)(Million USD)
    Figure India Advertising Services Market Size Forecast (2018-2025)(Million USD)
    Figure Central & South America Advertising Services Market Size Forecast (2018-2025)(Million USD)
    Table Global Advertising Services Market Size by Product (2018-2025) (Million US$)
    Figure Global Advertising Services Market Size by Product (2018-2025)
    Figure Global Advertising Services Market Size by Product in 2025
    Table Global Advertising Services Market Size by Application (2018-2025) (Million US$)
    Figure Global Advertising Services Market Size by Application (2018-2025)
    Figure Global Advertising Services Market Size by Application in 2025
    Table Research Programs/Design for This Report
    Figure Bottom-up and Top-down Approaches for This Report
    Figure Data Triangulation
    Table Key Data Information from Secondary Sources
    Table Key Data Information from Primary Sources

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