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Furniture and Floor Coverings Retailing in China- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Published: May 31, 2016 | Pages: 69 | Publisher: Verdict Financial | Industry: Retail | Report Format: Electronic (PDF)

Summary
The retail market for furniture and floor coverings is forecast to experience an annual growth of 13.09% over the forecast period. The market is anticipated to have a share of 3.3% in total retail sales by 2020. Factors such as rapid economic development, increasing urbanization, and changing lifestyles will continue to create more growth opportunities. Increasing household disposable incomes and improving living conditions are expected to drive per capita spending with a CAGR of 12.5% over the next five years (2015-2020).

Key Findings
-Home furniture and homeware retailers, department stores, hypermarkets, supermarkets, and hard discounters are the major sales channels for furniture and floor coverings. 

-A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer's expansion plans in tier lll and tier lV cities will drive further growth

-Home furniture and homeware retailers contribute 76.4% of spending on furniture and floor coverings in 2015.

-The share of online spending on overall furniture and floor coverings is forecast to reach 11.9% by 2020

Synopsis
"Furniture and Floor Coverings Retailing in China- Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020. 

What else does this report offer?

-A thorough analysis of consumer trends changing economic and population factors 

-Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2010 to 2020

-Sales of furniture and floor coverings products through the following channels from 2010 to 2020: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers 

-An overview of key furniture and floor coverings retailers operating across China and their presence across distribution channels

Reasons To Buy
-Gain a comprehensive knowledge on furniture and floor coverings sector in the China retail market and develop a competitive advantage from the start of your supply chain

-Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit 

-Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

-Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2010, with forecasts until 2020

-Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the furniture and floor coverings market

-Analysis of key international and domestic players operating in the furniture and floor coverings market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
 Table of Contents
1 Introduction 1.1 What is this Report About? 2 Executive Summary and Outlook 3 Market Context 3.1 A steady economy with major growth potential for retailers 3.1.1 China's economy is increasing despite a declining growth rate 3.1.2 Savings are always a top priority for Chinese 3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries 3.1.4 Inflation rate remains as a major concern 3.1.5 Household consumption trebles driving spending power 3.2 Large population with growing prosperity makes China a big attraction for retail 4 Chinese Shoppers 4.1 From functional to emotional 4.2 More opportunity for niche brands and mass market retailers 4.3 Shopping - a leisure activity 4.4 Two major events drive retail spend in China 4.5 High adoption of smartphones and tablets for shopping 4.6 Counterfeiting forces consumers to trade up to premium for quality assurance 4.7 Tourism /travel increases awareness of international brands 4.7.1 China remains as the second largest Duty Free market in 2020 5 Doing business in China 5.1 Summary 5.2 Anti-corruption crackdown requires careful handling for foreign businesses 5.3 Complex licensing procedures a hindrance for foreign retailers 5.4 Favourable tax structure to encourage domestic and foreign investments 5.5 Impact of government regulations on the luxury market 6 Retail - Product Sectors 6.1 Product Sector Analysis 6.1.1 Furniture and Floor Coverings 6.2 Furniture and Floor Coverings Category Overview 6.2.1 Furniture and Floor Coverings by Channel 6.2.2 Furniture and Floor Coverings by Category 6.3 Furniture and Floor Coverings Category Analysis 6.3.1 Floor Coverings 6.3.2 Furniture 6.4 Major Retailers 6.4.1 Furniture and Floor Coverings 7 Appendix 7.1 Definitions 7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020 7.2 Summary Methodology 7.2.1 Overview 7.2.2 The triangulated market sizing method 7.2.3 Industry surveys in the creation of retail market data 7.2.4 Quality control and standardized processes 7.3 About Verdict Retail 7.4 Disclaimer
List of Tables
Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods Table 2: China Furniture and Floor Coverings Retail Sales (CNY bn), by Channel Group, 2010-2015 Table 3: China Furniture and Floor Coverings Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020 Table 4: China Furniture and Floor Coverings Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 5: China Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 6: China Furniture and Floor Coverings Segmentation (% value), by Channel Group, 2010-2020 Table 7: China Furniture and Floor Coverings Retail Sales (CNY bn), by Category, 2010-2015 Table 8: China Furniture and Floor Coverings Retail Sales Forecast (CNY bn), by Category 2015-2020 Table 9: China Furniture and Floor Coverings Retail Sales (US$ mn), by Category, 2010-2015 Table 10: China Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Category 2015-2020 Table 11: China Furniture and Floor Coverings Retail Segmentation (% value), by Category, 2010-2020 Table 12: China Floor Coverings Retail Sales (CNY bn), by Channel Group, 2010-2015 Table 13: China Floor Coverings Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020 Table 14: China Floor Coverings Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 15: China Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 16: China Floor Coverings Retail Segmentation, by Channel Group, 2010-2020 Table 17: China Furniture Retail Sales (CNY bn), by Channel Group, 2010-2015 Table 18: China Furniture Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020 Table 19: China Furniture Retail Sales (US$ mn), by Channel Group, 2010-2015 Table 20: China Furniture Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020 Table 21: China Furniture Retail Segmentation, by Channel Group, 2010-2020 Table 22: Key Furniture and Floor Coverings Retailers in China Table 23: China Exchange Rate CNY-USD (Annual Average), 2010-2015 Table 24: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts Table 25: Verdict Retail Channel Definitions Table 26: Verdict Retail Category Definitions


List of Figures
Figure 1: GDP Value (US$ Billion), 2010-2015 Figure 2: Growth Rate of GDP (%), 2010-2015 Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015 Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2015-2020 Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2005-2015 Figure 6: Share of Employment by Sector (% of Total Labor Force), 2005 and 2015 Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2015 Figure 8: Inflation Growth Rates (%), 2005-2015 Figure 9: Household Consumption Expenditure of China (CNY Billion), 2005-2015E Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015 Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015 Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020 Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020 Figure 14: Population Split by Gender (%), 2015 and 2020 Figure 15: Population Split by Age Group (%), 2015 and 2020E Figure 16: Per Capita Spend on Retail (CNY), 2005 and 2015 Figure 17: Per Capita Spend on Retail by Age Group (%), 2005 and 2015 Figure 18: The Changing Chinese Shopper Figure 19: Chinese New Year sales 2011-2016 Figure 20: Single Day sales 2010-2015 Figure 21: Smartphone users and penetration in China 2014-2019e Figure 22: Top 10 Tourist Destination for Chinese in 2015 Figure 23: Major Cities with High Spend on Retail Figure 24: Top 10 Duty Free markets by value, 2015 and 2020 (US$ billion) Figure 25: Key Components of Doing Business in China Matrix Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China Figure 27: Key Market Entry Requirements for China 2015 Figure 28: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020 Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Furniture and Floor Coverings 2015-2020 Figure 30: Spend per Head on Furniture and Floor Coverings 2015 and 2020 Figure 31: Online Spend in Furniture and Floor Coverings 2015-2020 Figure 32: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020 Figure 33: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020 Figure 34: China Furniture and Floor Coverings Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020 Figure 35: China Furniture and Floor Coverings Retail Market Dynamics, by Channel Group, 2010-2020 Figure 36: China Furniture and Floor Coverings Retail Sales and Forecast (CNY bn), by Category Group, 2010-2020 Figure 37: China Furniture and Floor Coverings Retail Market Dynamics, by Category 2010-2020 Figure 38: China Floor Coverings Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020 Figure 39: China Furniture Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020 Figure 40: The Triangulated Market Sizing Methodology

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