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Digital Signage Market Analysis By Technology (Liquid Crystal Display (LCD), Light Emitting Diode (LED), Front Projection) By Application (Retail, Corporate, Banking, Healthcare, Education, Transportation) By Type (Video Walls, Video Screens, Transparent LED Screens, Digital Poster, Kiosks) By Component (Hardware, Software, Service) And Segment Forecasts To 2024

Published: Oct 15, 2016 | Pages: 100 | Publisher: Grand View Research | Industry: Technology & Media | Report Format: Electronic (PDF)

The global digital signage market is projected to reach USD 29,939.6 million by 2024, according to a new study by Grand View Research, Inc. 

Growing demand from end-use industries such as retail and healthcare is expected to drive industry growth over the next eight years. Creating and distributing content via digital signage serves as an effective marketing strategy for enterprises as it has a capability to reach large audience. This is anticipated to spur adoption particularly in the corporate sector. 

Larger screen sizes such as those over 50-inch displays are anticipated to gain popularity over the forecast period.

Digital displays with 4K technology is on the rise to address growing demand for image with high sharpness. Software providers have been targeting the new entrants by designing solutions compatible with Android OS. The emergence of IoT paired with increasing adoption of cloud computing is expected to enable collection of vital operational and marketing data.

 Use of digital signage drops the company’s long term operational cost by reducing the use of paper for advertising and incorporation of LED backlit panels have resulted in considerable energy savings which reduces the operational cost of an enterprise.

Further key findings from the study suggest:

Digital signage based on LCD technology dominated the global display industry in 2015 and accounted for over 50% of the overall revenue in the same year. Decline in the prices coupled with the advantages offered by this technology over alternatives such as plasma display is projected to fuel the LCD-based digital signage over the forecast period.

Retail accounted for over 40% of the total revenue in 2015 and is projected to remain the largest application segment over the next eight years. The healthcare sector has significant potential as hospitals have increasingly incorporated digital signage for numerous purposes such as sharing important registration information, display notifications, and conveying wellness tips for improving patients’ health.

Transparent LED screen is expected to witness significant growth owing to its energy efficiency capability and sophisticated design offering more than 80% transparent screen. Kiosks are significantly used in several application area primarsy such as the distributing terminal and is anticipated to account for more than 22% (in terms of revenue) of the total market share.

Growing number of hardware offerings with 4K-UHD and 8K displays is anticipated to dominate the component segment. 

Further, the surge in need for better sales capability with branding is expected to propel software demand.

North America accounted for the largest market share i.e. over 35% in 2015; growing demand across application areas due technologically advanced customer base is expected to favorably impact the regional market over the next eight years. 

Factors including demand for improved viewing experience, educational and government market development, decreasing price of display panels, and increasing spending on infrastructure development are likely to spur Asia Pacific market growth.

The industry has started showing signs of consolidation in the wake of a mini spate of M&A (X2O Media’s acquisition by Barco) and joint ventures (LG Electronics Inc. and MRI). Key vendors in the 9.1-inch and larger LCD panels space include LG Electronics Inc., Samsung Electronics Co. Ltd., Influx Corporation and AU Optronics.
 Table of Contents

Chapter 1. Methodology and Scope 
                    1.1. Research Methodology 
                    1.2. Research Scope & Assumption 
                    1.3. List of Data Sources 

Chapter 2. Executive Summary
                    2.1. Digital signage - Industry Snapshot & Key Buying Criteria, 2014 - 2024

Chapter 3. Digital Signage Industry Outlook
                    3.1. Market Segmentation
                    3.2. Market Size and Growth Prospects
                    3.3. Digital signage Value Chain Analysis
                    3.4. Digital signage Market Dynamics
                       3.4.1. Market driver analysis
                             3.4.1.1. Increasing demand for 3D and interactive digital signage
                             3.4.1.2. Increased use in healthcare and pharmaceuticals due to government regulations
                             3.4.1.3. Decreasing display panel costs
                             3.4.1.4. Enhancement of brand awareness and perception
                       3.4.2. Market restraint analysis
                             3.4.2.1. Lack of standardization
                    3.5. Penetration & growth prospect mapping
                    3.6. Industry Analysis - Porter's
                    3.7. Digital Signage - Political & Legal, Economic, Social and Technological Analysis

Chapter 4. Digital Signage Technology Outlook
                    4.1. LCD
                       4.1.1. Market estimates and forecasts, 2014 - 2024
                    4.2. LED
                       4.2.1. Market estimates and forecasts, 2014 - 2024
                    4.3. Front Projection
                       4.3.1. Market estimates and forecasts, 2014 - 2024
                    4.4. Others
                       4.4.1. Market estimates and forecasts, 2014 - 2024

Chapter 5. Digital Signage Application Outlook
                    5.1. Retail
                       5.1.1. Market estimates and forecasts, 2014 - 2024
                    5.2. Corporate
                       5.2.1. Market estimates and forecasts, 2014 - 2024
                    5.3. Banking
                       5.3.1. Market estimates and forecasts, 2014 - 2024
                    5.4. Healthcare
                       5.4.1. Market estimates and forecasts, 2014 - 2024
                    5.5. Education
                       5.5.1. Market estimates and forecasts, 2014 - 2024
                    5.6. Transportation
                       5.6.1. Market estimates and forecasts, 2014 - 2024
                    5.7. Others
                       5.7.1. Market estimates and forecasts, 2014 - 2024

Chapter 6. Digital Signage Type Outlook
                    6.1. Video walls
                       6.1.1. Market estimates and forecasts, 2014 - 2024
                    6.2. Video screens
                       6.2.1. Market estimates and forecasts, 2014 - 2024
                    6.3. Transparent LED Screens
                       6.3.1. Market estimates and forecasts, 2014 - 2024
                    6.4. Digital poster
                                              6.4.1. Market estimates and forecasts, 2014 - 2024
                    6.5. Kiosks
                       6.5.1. Market estimates and forecasts, 2014 - 2024
                    6.6. Others
                       6.6.1. Market estimates and forecasts, 2014 - 2024

Chapter 7. Digital Signage Component Outlook
                    7.1. Hardware
                       7.1.1. Market estimates and forecasts, 2014 - 2024
                    7.2. Software
                       7.2.1. Market estimates and forecasts, 2014 - 2024
                    7.3. Service
                       7.3.1. Market estimates and forecasts, 2014 - 2024

Chapter 8. Digital Signage Regional Outlook 
                    8.1. North America
                       8.1.1. Market estimates and forecasts, by technology, 2014 - 2024
                       8.1.2. Market estimates and forecasts, by application, 2014 - 2024
                       8.1.3. Market estimates and forecasts, by type, 2014 - 2024
                       8.1.4. Market estimates and forecasts, by component, 2014 - 2024
                       8.1.5. U.S.
                             8.1.5.1. Market estimates and forecasts, by technology, 2014 - 2024
                             8.1.5.2. Market estimates and forecasts, by application, 2014 - 2024
                             8.1.5.3. Market estimates and forecasts, by type, 2014 - 2024
                             8.1.5.4. Market estimates and forecasts, by component, 2014 - 2024
                       8.1.6. Canada
                             8.1.6.1. Market estimates and forecasts, by technology, 2014 - 2024
                             8.1.6.2. Market estimates and forecasts, by application, 2014 - 2024
                             8.1.6.3. Market estimates and forecasts, by type, 2014 - 2024
                             8.1.6.4. Market estimates and forecasts, by component, 2014 - 2024
                    8.2. Europe
                       8.2.1. Market estimates and forecasts, by technology, 2014 - 2024
                       8.2.2. Market estimates and forecasts, by application, 2014 - 2024
                       8.2.3. Market estimates and forecasts, by type, 2014 - 2024
                       8.2.4. Market estimates and forecasts, by component, 2014 - 2024
                       8.2.5. UK
                             8.2.5.1. Market estimates and forecasts, by technology, 2014 - 2024
                             8.2.5.2. Market estimates and forecasts, by application, 2014 - 2024
                             8.2.5.3. Market estimates and forecasts, by type, 2014 - 2024
                             8.2.5.4. Market estimates and forecasts, by component, 2014 - 2024
                       8.2.6. Germany
                             8.2.6.1. Market estimates and forecasts, by technology, 2014 - 2024
                             8.2.6.2. Market estimates and forecasts, by application, 2014 - 2024
                             8.2.6.3. Market estimates and forecasts, by type, 2014 - 2024
                             8.2.6.4. Market estimates and forecasts, by component, 2014 - 2024
                    8.3. Asia Pacific
                       8.3.1. Market estimates and forecasts, by technology, 2014 - 2024
                       8.3.2. Market estimates and forecasts, by application, 2014 - 2024
                       8.3.3. Market estimates and forecasts, by type, 2014 - 2024
                       8.3.4. Market estimates and forecasts, by component, 2014 - 2024
                       8.3.5. China
                             8.3.5.1. Market estimates and forecasts, by technology, 2014 - 2024
                             8.3.5.2. Market estimates and forecasts, by application, 2014 - 2024
                             8.3.5.3. Market estimates and forecasts, by type, 2014 - 2024
                             8.3.5.4. Market estimates and forecasts, by component, 2014 - 2024
                       8.3.6. India
                             8.3.6.1. Market estimates and forecasts, by technology, 2014 - 2024
                             8.3.6.2. Market estimates and forecasts, by application, 2014 - 2024
                             8.3.6.3. Market estimates and forecasts, by type, 2014 - 2024
                             8.3.6.4. Market estimates and forecasts, by component, 2014 - 2024
                       8.3.7. Japan
                             8.3.7.1. Market estimates and forecasts, by technology, 2014 - 2024
                             8.3.7.2. Market estimates and forecasts, by application, 2014 - 2024
                             8.3.7.3. Market estimates and forecasts, by type, 2014 - 2024
                             8.3.7.4. Market estimates and forecasts, by component, 2014 - 2024
                    8.4. Latin America
                       8.4.1. Market estimates and forecasts, by technology, 2014 - 2024
                       8.4.2. Market estimates and forecasts, by application, 2014 - 2024
                       8.4.3. Market estimates and forecasts, by type, 2014 - 2024
                       8.4.4. Market estimates and forecasts, by component, 2014 - 2024
                       8.4.5. Brazil
                             8.4.5.1. Market estimates and forecasts, by technology, 2014 - 2024
                             8.4.5.2. Market estimates and forecasts, by application, 2014 - 2024
                             8.4.5.3. Market estimates and forecasts, by type, 2014 - 2024
                             8.4.5.4. Market estimates and forecasts, by component, 2014 - 2024
                       8.4.6. Mexico
                             8.4.6.1. Market estimates and forecasts, by technology, 2014 - 2024
                             8.4.6.2. Market estimates and forecasts, by application, 2014 - 2024
                             8.4.6.3. Market estimates and forecasts, by type, 2014 - 2024
                             8.4.6.4. Market estimates and forecasts, by component, 2014 - 2024
                    8.5. Middle East & Africa
                       8.5.1. Market estimates and forecasts, by technology, 2014 - 2024
                       8.5.2. Market estimates and forecasts, by application, 2014 - 2024
                       8.5.3. Market estimates and forecasts, by type, 2014 - 2024
                       8.5.4. Market estimates and forecasts, by component, 2014 - 2024

Chapter 9. Competitive Landscape 
                    9.1. Adflow Networks
                       9.1.1. Revenue Analysis 
                       9.1.2. Technology Benchmarking 
                       9.1.3. Strategic Development
                    9.2. BrightSign LLC
                       9.2.1. Revenue Analysis 
                       9.2.2. Technology Benchmarking 
                       9.2.3. Strategic Development
                    9.3. Cisco Systems Inc.
                       9.3.1. Revenue Analysis 
                       9.3.2. Technology Benchmarking 
                       9.3.3. Strategic Development
                    9.4. Intel Corporation
                       9.4.1. Revenue Analysis 
                       9.4.2. Technology Benchmarking 
                       9.4.3. Strategic Development
                    9.5. KeyWest Technology Inc.
                       9.5.1. Revenue Analysis 
                       9.5.2. Technology Benchmarking 
                       9.5.3. Strategic Development
                    9.6. LG Electronics
                       9.6.1. Revenue Analysis 
                       9.6.2. Technology Benchmarking 
                       9.6.3. Strategic Development
                    9.7. Microsoft Corporation
                       9.7.1. Revenue Analysis 
                       9.7.2. Technology Benchmarking 
                       9.7.3. Strategic Development
                    9.8. NEC Display Solutions Ltd.
                       9.8.1. Revenue Analysis 
                       9.8.2. Technology Benchmarking 
                       9.8.3. Strategic Development
                    9.9. Omnivex Corporation
                       9.9.1. Revenue Analysis 
                       9.9.2. Technology Benchmarking 
                       9.9.3. Strategic Development
                    9.10. Panasonic Corporation
                       9.10.1. Revenue Analysis 
                       9.10.2. Technology Benchmarking 
                       9.10.3. Strategic Development
                    9.11. Samsung Electronics
                       9.11.1. Revenue Analysis 
                       9.11.2. Technology Benchmarking 
                       9.11.3. Strategic Development
                    9.12. Scala, Inc.
                       9.12.1. Revenue Analysis 
                       9.12.2. Technology Benchmarking 
                       9.12.3. Strategic Development
                    9.13. Winmate Communication Inc.
                       9.13.1. Revenue Analysis 
                       9.13.2. Technology Benchmarking 
                       9.13.3. Strategic Development
List of Tables

1. Digital signage - Industry summary & key buying criteria, 2014 - 2024
2. Digital signage market, 2014, 2014 - 2024 (USD Million)
3. Digital signage market by region, 2014, 2014 - 2024 (USD Million)
4. Digital signage market by technology, 2014, 2014 - 2024 (USD Million)
5. Digital signage market by application, 2014, 2014 - 2024 (USD Million)
6. Digital signage market by type, 2014, 2014 - 2024 (USD Million)
7. Digital signage market by component, 2014, 2014 - 2024 (USD Million)
8. LCD-based digital signage market, 2014, 2014 - 2024 (USD Million)
9. LCD-based digital signage market (USD Million), by region, 2014 - 2024
10. LED-based digital signage market, 2014, 2014 - 2024 (USD Million)
11. LED-based digital signage market (USD Million), by region, 2014 - 2024
12. Front projection-based digital signage market, 2014, 2014 - 2024 (USD Million)
13. Front projection-based digital signage market (USD Million), by region, 2014 - 2024
14. Other technology-based digital signage market, 2014, 2014 - 2024 (USD Million)
15. Other technology-based digital signage market (USD Million), by region, 2014 - 2024
16. Digital signage demand in retail, 2014 - 2024 (USD Million)
17. Digital signage demand in corporate, 2014 - 2024 (USD Million)
18. Digital signage demand in banking, 2014 - 2024 (USD Million)
19. Digital signage demand in healthcare, 2014 - 2024 (USD Million)
20. Digital signage demand in education, 2014 - 2024 (USD Million)
21. Digital signage demand in transportation, 2014 - 2024 (USD Million)
22. Digital signage demand in other application, 2014 - 2024 (USD Million)
23. Video wall digital signage market (USD Million), by region, 2014 - 2024
24. Video screen digital signage market (USD Million), by region, 2014 - 2024
25. Transparent LED screen digital signage market (USD Million), by region, 2014 - 2024
26. Digital poster digital signage market (USD Million), by region, 2014 - 2024
27. Kiosks digital signage market (USD Million), by region, 2014 - 2024
28. Other digital signage market (USD Million), by region, 2014 - 2024
29. Hardware digital signage market (USD Million), by region, 2014 - 2024
30. Software digital signage market (USD Million), by region, 2014 - 2024
31. Service digital signage market (USD Million), by region, 2014 - 2024
32. North America digital signage market by technology, 2014 - 2024 (USD Million)
33. North America digital signage market by application, 2014 - 2024 (USD Million)
34. North America digital signage market by type, 2014 - 2024 (USD Million)
35. North America digital signage market by component, 2014 - 2024 (USD Million)
36. U.S. digital signage market by technology, 2014 - 2024 (USD Million)
37. U.S. digital signage market by application, 2014 - 2024 (USD Million)
38. U.S. digital signage market by type, 2014 - 2024 (USD Million)
39. U.S. digital signage market by component, 2014 - 2024 (USD Million)
40. Canada digital signage market by technology, 2014 - 2024 (USD Million)
41. Canada digital signage market by application, 2014 - 2024 (USD Million)
42. Canada digital signage market by type, 2014 - 2024 (USD Million)
43. Canada digital signage market by component, 2014 - 2024 (USD Million)
44. Europe digital signage market by technology, 2014 - 2024 (USD Million)
45. Europe digital signage market by application, 2014 - 2024 (USD Million)
46. Europe digital signage market by type, 2014 - 2024 (USD Million)
47. Europe digital signage market by component, 2014 - 2024 (USD Million)
48. UK digital signage market by technology, 2014 - 2024 (USD Million)
49. UK digital signage market by application, 2014 - 2024 (USD Million)
50. UK digital signage market by type, 2014 - 2024 (USD Million)
51. UK digital signage market by component, 2014 - 2024 (USD Million)
52. Germany digital signage market by technology, 2014 - 2024 (USD Million)
53. Germany digital signage market by application, 2014 - 2024 (USD Million)
54. Germany digital signage market by type, 2014 - 2024 (USD Million)
55. Germany digital signage market by component, 2014 - 2024 (USD Million)
56. Asia Pacific digital signage market by technology, 2014 - 2024 (USD Million)
57. Asia Pacific digital signage market by application, 2014 - 2024 (USD Million)
58. Asia Pacific digital signage market by type, 2014 - 2024 (USD Million)
59. Asia Pacific digital signage market by component, 2014 - 2024 (USD Million)
60. China digital signage market by technology, 2014 - 2024 (USD Million)
61. China digital signage market by application, 2014 - 2024 (USD Million)
62. China digital signage market by type, 2014 - 2024 (USD Million)
63. China digital signage market by component, 2014 - 2024 (USD Million)
64. India digital signage market by technology, 2014 - 2024 (USD Million)
65. India digital signage market by application, 2014 - 2024 (USD Million)
66. India digital signage market by type, 2014 - 2024 (USD Million)
67. India digital signage market by component, 2014 - 2024 (USD Million)
68. Japan digital signage market by technology, 2014 - 2024 (USD Million)
69. Japan digital signage market by application, 2014 - 2024 (USD Million)
70. Japan digital signage market by type, 2014 - 2024 (USD Million)
71. Japan digital signage market by component, 2014 - 2024 (USD Million)
72. Latin America digital signage market by technology, 2014 - 2024 (USD Million)
73. Latin America digital signage market by application, 2014 - 2024 (USD Million)
74. Latin America digital signage market by type, 2014 - 2024 (USD Million)
75. Latin America digital signage market by component, 2014 - 2024 (USD Million)
76. Brazil digital signage market by technology, 2014 - 2024 (USD Million)
77. Brazil digital signage market by application, 2014 - 2024 (USD Million)
78. Brazil digital signage market by type, 2014 - 2024 (USD Million)
79. Brazil digital signage market by component, 2014 - 2024 (USD Million)
80. Mexico digital signage market by technology, 2014 - 2024 (USD Million)
81. Mexico digital signage market by application, 2014 - 2024 (USD Million)
82. Mexico digital signage market by type, 2014 - 2024 (USD Million)
83. Mexico digital signage market by component, 2014 - 2024 (USD Million)
84. Middle East & Africa digital signage market by technology, 2014 - 2024 (USD Million)
85. Middle East & Africa digital signage market by application, 2014 - 2024 (USD Million)
86. Middle East & Africa digital signage market by type, 2014 - 2024 (USD Million)
87. Middle East & Africa digital signage market by component, 2014 - 2024 (USD Million)

List of Figures

1. Digital signage market segmentation
2. Digital signage market, 2014 - 2024 (USD Million)
3. Digital signage value chain analysis
4. Digital signage market dynamics
5. Key opportunities prioritized
6. Digital signage - Porter’s analysis
7. Digital signage PESTEL analysis
8. Digital Signage type outlook, 2015 & 2024
9. Digital Signage component outlook, 2015 & 2024
10. Digital Signage technology outlook, 2015 & 2024
11. Digital Signage application outlook, 2015 & 2024
12. Digital signage regional outlook, 2015 & 2024 



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