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Published: Oct, 2019 | Pages:
120 | Publisher: Grand View Research
Industry: Technology & Media | Report Format: Electronic (PDF)
The global digital experience platform market size is projected to reach USD 15.80 billion by 2025, expanding at a CAGR of 10.9% from 2019 to 2025, based on a new study conducted by Grand View Research, Inc. The growing inclination of companies for developing customer centric strategies to deliver superior customer interaction is expected to drive the growth. Furthermore, the adoption of digital platforms by large Multi-national Companies (MNCs) and Small and Medium Enterprises (SMEs) as the primary channel for customer service and engagement is also anticipated to propel the adoption Digital Experience Platforms (DXPs). The digital experience platform enables companies to design and deliver personalized user experience across multiple channels, touchpoints, and devices throughout the customer interaction and engagement process. DXP can be a single offering, however, in most of the cases, it usually consists of integrated set of technologies such as digital Content Management System (CMS), Web Experience Management (WEM), and related services. The capability of the DXPs to provide an architecture for companies to deliver connected customer experiences, digitize business operations, and gather actionable customer insight is expected to drive its adoption over the forecast period. Due to the confluence of factors, such as digital transformation and disruption, many companies are now radically reengineering their business practices to be extremely customer oriented. Hence, the companies focus on digital experience platforms due to their omnichannel orchestrations and superior content customization and management capability. They leverage these capabilities to provide an integrated multi-channel experience spanning across applications, portals, websites, and devices. Due to the growing demand for DXPs across multiple end-use industries, the key solution providers in the digital experience platform market are aggressively focusing on acquisitions and new product development to establish a strong presence in the fragmented market. Further key findings from the study suggest: • Platform segment dominated the digital experience platform (DXP) market in 2018 and is also anticipated to emerge as the fastest-growing segment over the forecast period owing to increasing adoption of the component by organizations to deliver superior customer interaction and engagement • The cloud segment is expected to gain traction over the forecast period owing to the growing preference for cloud based DXPs due to the rapid deployment capability and reduced investments in physical infrastructure • Business-to-Consumer (B2C) application is anticipated to witness the fastest CAGR over the forecast period due to the increasing demand for content personalization to enable superior customer engagement • The retail segment is anticipated to witness significant growth over the next six years owing to the rapid growth of online B2C and B2B e-tailers and the increased focus on omnichannel marketing • Asia Pacific is expected to expand at the fastest CAGR from 2019 to 2025 owing to the growing consumer preference coupled with high adoption of web and mobile shopping applications in developing countries such as India and China • Key players operating in the market include Acquia Inc.; Adobe; CoreMedia AG; Episerver; IBM Corporation; Liferay Inc.; Oracle Corporation; Microsoft Corporation; SAP SE; Open Text Corporation; Salesforce.com, Inc.; and Sitecore among others
Table of Contents
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources
Chapter 2 Executive Summary
2.1 Digital Experience Platform Market - Industry Snapshot & Key Buying Criteria, 2016 - 2025
2.2 Global Digital Experience Platform Market, 2016 - 2025
2.2.1 Global digital experience platform market, by region, 2016 - 2025
2.2.3 Global digital experience platform market, by component, 2016 - 2025
2.2.4 Global digital experience platform market, by deployment, 2016 - 2025
2.2.5 Global digital experience platform market, by application, 2016 - 2025
2.2.6 Global digital experience platform market, by end use, 2016 - 2025
Chapter 3 Digital Experience Platform Industry Outlook
3.1 Market Segmentation and Scope
3.2 Market Size and Growth Prospects
3.3 Digital Experience Platform Market - Value Chain Analysis
3.4 Digital Experience Platform - Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Digital transformation in industries is improving customer engagement and enhancing customer experience
3.4.1.2 New business models to increase and retain the customer base
3.4.2 Market restraint analysis
3.4.2.1 Lack of integration with back end-systems
3.5 Digital Experience Platform Market - Company Ranking, 2018
3.6 Penetration and Growth Prospect Mapping
3.7 Digital Experience Platform Market - Porter's Five Forces Analysis
3.8 Digital Experience Platform Market - PESTEL Analysis
Chapter 4 Digital Experience Platform Component Outlook
4.1 Digital Experience Platform Market Share By Component, 2018 & 2025
4.2 Platform
4.2.1 Digital experience platform, platform market, 2019 - 2025
4.3 Services
4.3.1 Digital experience platform service market, 2016 - 2025
Chapter 5 Digital Experience Platform Deployment Outlook
5.1 Digital Experience Platform Market Share By Deployment, 2018 & 2025
5.2 On-premise
5.2.1 On-premise digital experience platform market, 2019 - 2025
5.3 Cloud
5.3.1 Cloud digital experience platform market, 2016 - 2025
Chapter 6 Digital Experience Platform Application Outlook
6.1 Digital Experience Platform Market Share By Application, 2018 & 2025
6.2 Business-to-Business (B2B)
6.2.1 Digital experience platform market in B2B, 2019 - 2025
6.3 Business-to-Customer (B2C)
6.3.1 Digital experience platform market in B2C, 2016 - 2025
6.4 Others
6.4.1 Digital experience platform in other applications, 2016 - 2025
Chapter 7 Digital Experience Platform End Use Outlook
7.1 Digital Experience Platform Market By End Use, 2018 & 2025
7.2 BFSI
7.2.1 Digital experience platform market in BFSI, 2016 - 2025
7.3 Healthcare
7.3.1 Digital experience platform market in healthcare industry, 2016 - 2025
7.4 IT & Telecom
7.4.1 Digital experience platform market in IT & Telecom, 2016 - 2025
7.5 Manufacturing
7.5.1 Digital experience platform market in manufacturing , 2016 - 2025
7.6 Retail
7.6.1 Digital experience platform market in retail, 2016 - 2025
7.7 Others
7.7.1 Digital experience platform market in others, 2016 - 2025
Chapter 8 Digital Experience Platform Regional Outlook
8.1 Digital Experience Platform Market Share By Region, 2018 & 2025
8.2 North America
8.2.1 North America digital experience platform market, 2016 - 2025
8.2.2 North America digital experience platform market, by component, 2016 - 2025
8.2.3 North America digital experience platform market, by deployment, 2016 - 2025
8.2.4 North America digital experience platform market, by application, 2016 - 2025
8.2.5 North America digital experience platform market, by end use, 2016 - 2025
8.2.6 U.S.
8.2.6.1 U.S. digital experience platform market, 2016 - 2025
8.2.6.2 U.S. digital experience platform market, by component, 2016 - 2025
8.2.6.3 U.S. digital experience platform market, by deployment, 2016 - 2025
8.2.6.4 U.S. digital experience platform market, by application, 2016 - 2025
8.2.6.5 U.S. digital experience platform market, by end use, 2016 - 2025
8.2.7 Canada
8.2.7.1 Canada digital experience platform market, 2016 - 2025
8.2.7.2 Canada digital experience platform market, by component, 2016 - 2025
8.2.7.3 Canada digital experience platform market, by deployment, 2016 - 2025
8.2.7.4 Canada digital experience platform market, by application, 2016 - 2025
8.2.7.5 Canada digital experience platform market, by end use, 2016 - 2025
8.3 Europe
8.3.1 Europe digital experience platform market, 2016 - 2025
8.3.2 Europe digital experience platform market, by component, 2016 - 2025
8.3.3 Europe digital experience platform market, by deployment, 2016 - 2025
8.3.4 Europe digital experience platform market, by application, 2016 - 2025
8.3.5 Europe digital experience platform market, by end use, 2016 - 2025
8.3.6 U.K
8.3.6.1 U.K digital experience platform market, 2016 - 2025
8.3.6.2 U.K digital experience platform market, by component, 2016 - 2025
8.3.6.3 U.K digital experience platform market, by deployment, 2016 - 2025
8.3.6.4 U.K digital experience platform market, by application, 2016 - 2025
8.3.6.5 U.K digital experience platform market, by end use, 2016 - 2025
8.3.7 Germany
8.3.7.1 Germany digital experience platform market, 2016 - 2025
8.3.7.2 Germany digital experience platform market, by component, 2016 - 2025
8.3.7.3 Germany digital experience platform market, by deployment, 2016 - 2025
8.3.7.4 Germany digital experience platform market, by application, 2016 - 2025
8.3.7.5 Germany digital experience platform market, by end use, 2016 - 2025
8.4 Asia Pacific
8.4.1 Asia Pacific digital experience platform market, 2016 - 2025
8.4.2 Asia Pacific digital experience platform market, by component, 2016 - 2025
8.4.3 Asia Pacific digital experience platform market, by deployment, 2016 - 2025
8.4.4 Asia Pacific digital experience platform market, by application, 2016 - 2025
8.4.5 Asia Pacific digital experience platform market, by end use, 2016 - 2025
8.4.6 China
8.4.6.1 China digital experience platform market, 2016 - 2025
8.4.6.2 China digital experience platform market, by component, 2016 - 2025
8.4.6.3 China digital experience platform market, by deployment, 2016 - 2025
8.4.6.4 China digital experience platform market, by application, 2016 - 2025
8.4.6.5 China digital experience platform market, by end use, 2016 - 2025
8.4.7 India
8.4.7.1 India digital experience platform market, 2016 - 2025
8.4.7.2 India digital experience platform market, by component, 2016 - 2025
8.4.7.3 India digital experience platform market, by deployment, 2016 - 2025
8.4.7.4 India digital experience platform market, by application, 2016 - 2025
8.4.7.5 India digital experience platform market, by end use, 2016 - 2025
8.4.8 Japan
8.4.8.1 Japan digital experience platform market, 2016 - 2025
8.4.8.2 Japan digital experience platform market, by component, 2016 - 2025
8.4.8.3 Japan digital experience platform market, by deployment, 2016 - 2025
8.4.8.4 Japan digital experience platform market, by application, 2016 - 2025
8.4.8.5 Japan digital experience platform market, by end use, 2016 - 2025
8.5 Latin America
8.5.1 Latin America digital experience platform market, 2016 - 2025
8.5.2 Latin America digital experience platform market, by component, 2016 - 2025
8.5.3 Latin America digital experience platform market, by deployment, 2016 - 2025
8.5.4 Latin America digital experience platform market, by application, 2016 - 2025
8.5.5 Latin America digital experience platform market, by end use, 2016 - 2025
8.5.6 Brazil
8.5.6.1 Brazil digital experience platform market, 2016 - 2025
8.5.6.2 Brazil digital experience platform market, by component, 2016 - 2025
8.5.6.3 Brazil digital experience platform market, by deployment, 2016 - 2025
8.5.6.4 Brazil digital experience platform market, by application, 2016 - 2025
8.5.6.5 Brazil digital experience platform market, by end use, 2016 - 2025
8.6 MEA
8.6.1 MEA digital experience platform market, 2016 - 2025
8.6.2 MEA digital experience platform market, by component, 2016 - 2025
8.6.3 MEA digital experience platform market, by deployment, 2016 - 2025
8.6.3 MEA digital experience platform market, by application, 2016 - 2025
8.6.4 MEA digital experience platform market, by end use, 2016 - 2025
Chapter 9 Competitive Landscape
9.1 Salesforce.com, Inc.
9.1.1 Company overview
9.1.2 Financial performance
9.1.3 Product benchmarking
9.1.4 Recent developments
9.2 Acquia Inc.
9.2.1 Company overview
9.2.2 Financial performance
9.2.3 Product benchmarking
9.2.4 Recent developments
9.3 Adobe.
9.3.1 Company overview
9.3.2 Financial performance
9.3.3 Product benchmarking
9.3.4 Recent developments
9.4 IBM Corporation.
9.4.1 Company overview
9.4.2 Financial performance
9.4.3 Product benchmarking
9.4.4 Recent developments
9.5 Liferay, Inc.
9.5.1 Company overview
9.5.2 Financial performance
9.5.3 Product benchmarking
9.5.4 Recent developments
9.6 Microsoft.
9.6.1 Company overview
9.6.2 Financial performance
9.6.3 Product benchmarking
9.6.4 Recent developments
9.7 Open Text Corporation.
9.7.1 Company overview
9.7.2 Financial performance
9.7.3 Product benchmarking
9.7.4 Recent developments
9.8 Oracle.
9.8.1 Company overview
9.8.2 Financial performance
9.8.3 Product benchmarking
9.8.4 Recent developments
9.9 SAP.
9.9.1 Company overview
9.9.2 Financial performance
9.9.3 Product benchmarking
9.9.4 Recent developments
9.10 Sitecore.
9.10.1 Company overview
9.10.2 Financial performance
9.10.3 Product benchmarking
9.10.4 Recent developments
List of Tables TABLE 1 Digital experience platform market - Industry snapshot & key buying criteria, 2016 - 2025 TABLE 2 Global digital experience platform market, 2016 - 2025 (USD Million) TABLE 3 Global digital experience platform market, by region, 2016 - 2025 (USD Million) TABLE 4 Global digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 5 Global digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 6 Global digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 7 Global digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 8 Digital experience platform - Key market driver impact TABLE 9 Digital experience platform - Key market restraint impact TABLE 10 Digital experience platform, platform market, 2016 - 2025 (USD Million) TABLE 11 Digital experience platform, platform market, by region, 2016 - 2025 (USD Million) TABLE 12 Digital experience platform services market, 2016 - 2025 (USD Million) TABLE 13 Digital experience platform services market, by region, 2016 - 2025 (USD Million) TABLE 14 On-premise digital experience platform market, 2016 - 2025 (USD Million) TABLE 15 On-premise digital experience platform market, by region, 2016 - 2025 (USD Million) TABLE 16 Cloud digital experience platform market, 2016 - 2025 (USD Million) TABLE 17 Cloud digital experience platform market, by region, 2016 - 2025 (USD Million) TABLE 18 Digital experience platform in business-to-business (B2B) applications, 2016 - 2025 (USD Million) TABLE 19 Digital experience platform in business-to-business (B2B) applications, by region, 2016 - 2025 (USD Million) TABLE 20 Digital experience platform in business-to-customer (B2C) applications, 2016 - 2025 (USD Million) TABLE 21 Digital experience platform in business-to-customer (B2C) applications, by region, 2016 - 2025 (USD Million) TABLE 22 Digital experience platform market in other applications, 2016 - 2025 (USD Million) TABLE 23 Digital experience platform in other applications, by region, 2016 - 2025 (USD Million) TABLE 24 Digital experience platform in BFSI, 2016 - 2025 (USD Million) TABLE 25 Digital experience platform in BFSI, by region, 2016 - 2025 (USD Million) TABLE 26 Digital experience platform in healthcare industry, 2016 - 2025 (USD Million) TABLE 27 Digital experience platform in healthcare, by region, 2016 - 2025 (USD Million) TABLE 28 Digital experience platform in IT & Telecom, 2016 - 2025 (USD Million) TABLE 29 Digital experience platform in IT & Telecom, by region, 2016 - 2025 (USD Million) TABLE 30 Digital experience platform in manufacturing, 2016 - 2025 (USD Million) TABLE 31 Digital experience platform in manufacturing, by region, 2016 - 2025 (USD Million) TABLE 32 Digital experience platform in retail, 2016 - 2025 (USD Million) TABLE 33 Digital experience platform in retail, by region, 2016 - 2025 (USD Million) TABLE 34 Digital experience platform in others, 2016 - 2025 (USD Million) TABLE 35 Digital experience platform in others, by region, 2016 - 2025 (USD Million) TABLE 36 North America digital experience platform market, 2016 - 2025 (USD Million) TABLE 37 North America digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 38 North America digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 39 North America digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 40 North America digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 41 U.S. digital experience platform market, 2016 - 2025 (USD Million) TABLE 42 U.S. digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 43 U.S. digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 44 U.S. digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 45 U.S. digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 46 Canada digital experience platform market, 2016 - 2025 (USD Million) TABLE 47 Canada digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 48 Canada digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 49 Canada digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 50 Canada digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 51 Europe digital experience platform market, 2016 - 2025 (USD Million) TABLE 52 Europe digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 53 Europe digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 54 Europe digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 55 Europe digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 56 U.K digital experience platform market, 2016 - 2025 (USD Million) TABLE 57 U.K digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 58 U.K digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 59 U.K digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 60 U.K digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 61 Germany digital experience platform market, 2016 - 2025 (USD Million) TABLE 62 Germany digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 63 Germany digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 64 Germany digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 65 Germany digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 66 Asia Pacific digital experience platform market, 2016 - 2025 (USD Million) TABLE 67 Asia Pacific digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 68 Asia Pacific digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 69 Asia Pacific digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 70 Asia Pacific digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 71 China digital experience platform market, 2016 - 2025 (USD Million) TABLE 72 China digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 73 China digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 74 China digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 75 China digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 76 India digital experience platform market, 2016 - 2025 (USD Million) TABLE 77 India digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 78 India digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 79 India digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 80 India digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 81 Japan digital experience platform market, 2016 - 2025 (USD Million) TABLE 82 Japan digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 83 Japan digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 84 Japan digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 85 Japan digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 86 Latin America digital experience platform market, 2016 - 2025 (USD Million) TABLE 87 Latin America digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 88 Latin America digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 89 Latin America digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 90 Latin America digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 91 Brazil digital experience platform market, 2016 - 2025 (USD Million) TABLE 92 Brazil digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 93 Brazil digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 94 Brazil digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 95 Brazil digital experience platform market, by end use, 2016 - 2025 (USD Million) TABLE 96 MEA digital experience platform market, 2016 - 2025 (USD Million) TABLE 97 MEA digital experience platform market, by component, 2016 - 2025 (USD Million) TABLE 98 MEA digital experience platform market, by deployment, 2016 - 2025 (USD Million) TABLE 99 MEA digital experience platform market, by application, 2016 - 2025 (USD Million) TABLE 100 MEA digital experience platform market, by end use, 2016 - 2025 (USD Million)
List of Figures FIG. 1 Market segmentation and scope FIG. 2 Global digital experience platform market, 2016 - 2025 (USD Million) FIG. 3 Digital experience platform market - Value chain analysis FIG. 4 Digital experience platform - Market dynamics FIG. 5 Organization's top priorities for digitalization FIG. 6 Vision for digital experience platform FIG. 7 Challenges confronted by organizations vis-a-vis digital transformation. FIG. 8 Digital experience platform - Company ranking analysis, 2018 FIG. 9 Key opportunities prioritized FIG. 10 Digital experience platform market - Porter's five forces analysis FIG. 11 Digital experience platform market - PESTEL analysis FIG. 12 Digital experience platform market, by component, 2018 & 2025 FIG. 13 Digital experience platform market, by deployment, 2018 & 2025 FIG. 14 Digital experience platform market, by application, 2018 & 2025 FIG. 15 Digital experience platform market share, by end use, 2018 & 2025 FIG. 16 Digital experience platform market, by region, 2018 & 2025 FIG. 17 Regional market place - Key takeaways FIG. 18 North America digital experience platform market - Key takeaways FIG. 19 Europe digital experience platform market - Key takeaways FIG. 20 Asia Pacific digital experience platform market - Key takeaways FIG. 21 Latin American digital experience platform market - Key takeaways FIG. 22 MEA digital experience platform market - Key takeaways
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