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Country Profile: Dairy & Soy Food Sector in New Zealand

Published: Jul 4, 2017 | Pages: 145 | Publisher: GlobalData | Industry: Food | Report Format: Electronic (PDF)

Country Profile: Dairy & Soy Food Sector in New Zealand

Summary

The Dairy & Soy Food sector in New Zealand is driven by increasing disposable income and large base of young population in the country. Of the eight markets, Milk is the largest in both value and volume terms, while the Butter & Spreadable Fats market is forecast to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading channel for the distribution of dairy and soy food products in the country. Rigid Plastics is the most commonly used packaging material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. Fonterra Co-operative Group, Goodman Fielder, Vitasoy International Holdings Limited and Dairyworks Limited are the leading market players in the New Zealand's Dairy & Soy Food sector.

GlobalData's Country Profile report on the Dairy & Soy Food sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The Dairy & Soy Food sector in New Zealand is forecast to grow at 2.3% CAGR in value terms during 2016-2021
- Per capita consumption in the Milk market is noticeably higher compared to other markets in Canada
- Hypermarkets & Supermarkets is the largest distribution channel in New Zealand's Dairy & Soy Food sector
- Anchor is the leading brand in the Canadian Dairy & Soy Food sector
- Rigid Plastics is the most commonly used packaging material in the Dairy & Soy Food sector in the country.

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
 Table of Contents
1. Report Scope 1 2. Executive summary 3 3. New Zealand in the global and regional context 5 3.1. New Zealand 's share in the Global and Asia-Pacific Dairy & Soy Food sector 5 3.2. New Zealand compared to other leading countries in Asia-Pacific 6 4. Market size analysis - Dairy & Soy Food sector 7 4.1. Value and volume analysis - Dairy & Soy Food sector in New Zealand 7 4.2. Per capita consumption - New Zealand compared to Asia-Pacific and globally 8 4.3. Extent to which consumers are trading up/down-Off-trade 9 4.4. Extent to which consumers are trading up/down-On-trade 10 4.5. Value and volume analysis by markets in the Dairy & Soy Food sector 11 4.6. Growth analysis by markets 12 5. Market and category analysis 13 5.1. Per capita consumption analysis by markets 13 5.2. Market analysis: Butter & Spreadable Fats 14 5.3. Market analysis: Cheese 17 5.4. Market analysis: Cream 20 5.5. Market analysis: Dairy-Based and Soy-Based Desserts 23 5.6. Market analysis: Drinkable Yogurt 26 5.7. Market analysis: Milk 27 5.8. Market analysis: Soymilk & Soy Drinks 30 5.9. Market analysis: Yogurt 32 6. Distribution analysis 33 6.1. Distribution channel share analysis: Dairy & Soy Food sector 33 6.2. Distribution channel share analysis: Butter & Spreadable Fats 34 6.3. Distribution channel share analysis: Cheese 35 6.4. Distribution channel share analysis: Cream 36 6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 37 6.6. Distribution channel share analysis: Drinkable Yogurt 38 6.7. Distribution channel share analysis: Milk 39 6.8. Distribution channel share analysis: Soymilk & Soy Drinks 40 6.9. Distribution channel share analysis: Yogurt 41 7. Competitive landscape 42 7.1. Brand share analysis by sector 42 7.2. Brand share analysis by markets 46 7.3. Brand share analysis by category 58 7.3.1. Butter & Spreadable Fats 58 7.3.2. Cheese 59 7.3.3. Milk 61 7.3.4. Soymilk & Soy Drinks 63 7.3.5. Yogurt 65 7.4. Private label share analysis 66 8. Health & Wellness analysis 68 8.1. Market size analysis by Health & Wellness claims 68 8.2. Market share analysis - Health & Wellness product attributes 69 8.3. Market size analysis - Health & Wellness consumer benefits 71 8.4. Leading companies in New Zealand's Health & Wellness market 73 9. Packaging analysis 78 9.1. Packaging share and growth analysis by packaging material 78 9.2. Packaging share analysis by packaging material 79 9.3. Packaging share and growth analysis by container type 80 9.4. Packaging share analysis by container type 81 9.5. Packaging share and growth analysis by closure type 82 9.6. Packaging share analysis by closure type 83 9.7. Packaging share and growth analysis by outer type 84 9.8. Packaging share analysis by outer type 85 10. Macroeconomic analysis 86 10.1. GDP per Capita 89 10.2. Population and population growth 90 10.3. Consumer Price Index 91 10.4. Population breakdown by age 92 11. Consumergraphics 93 11.1. Consumption by Gender 93 11.2. Consumption by Age 94 11.3. Consumption by Education 95 11.4. Consumption by Degree of Urbanization 96 12. Methodology 97 13. Definitions 99 14. Appendix 112 15. About GlobalData 135 16. Disclaimer 136 17. Contact Us 137
List of Tables
Table 1: Volume share of New Zealand in the global and Asia-Pacific Dairy & Soy Food sector, 2011-2021 5 Table 2: Growth analysis by markets, 2016-2021 12 Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 15 Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 16 Table 5: Value analysis of Cheese market by categories, 2011-2021 18 Table 6: Volume analysis of Cheese market by categories, 2011-2021 19 Table 7: Value analysis by of Cream market categories, 2011-2021 21 Table 8: Volume analysis of Cream market by categories, 2011-2021 22 Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 24 Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 25 Table 11: Value analysis of Milk market by categories, 2011-2021 28 Table 12: Volume analysis of Milk market by categories, 2011-2021 29 Table 13: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 31 Table 14: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 31 Table 15: Brand Value and Volume - Dairy & Soy Food sector 43 Table 16: Brand Value and Volume - Butter & Spreadable Fats market 46 Table 17: Brand Value and Volume - Cheese market 48 Table 18: Brand Value and Volume - Cream market 50 Table 19: Brand Value and Volume - Dairy-Based & Soy-Based Desserts market 51 Table 20: Brand Value and Volume - Drinkable Yogurt market 52 Table 21: Brand Value and Volume - Milk market 53 Table 22: Brand Value and Volume - Soymilk & Soy Drinks market 55 Table 23: Brand Value and Volume - Yogurt market 56 Table 24: Brand Value and Volume - Butter category 58 Table 25: Brand Value and Volume - Margarine/Spreadable Fats category 58 Table 26: Brand Value and Volume - Natural Cheese category 59 Table 27: Brand Value and Volume - Processed Cheese category 59 Table 28: Brand Value and Volume - Evaporated Milk category 61 Table 29: Brand Value and Volume - Fermented Milk category 61 Table 30: Brand Value and Volume - Flavored Milk category 61 Table 31: Brand Value and Volume - White Milk category 62 Table 32: Brand Value and Volume - Soy Cream category 63 Table 33: Brand Value and Volume - Soy Drinks category 63 Table 34: Brand Value and Volume - Soymilk Liquid category 63 Table 35: Brand Value and Volume - Soymilk Liquid category 64 Table 36: Brand Value and Volume - Soymilk Liquid category 65 Table 37: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 93 Table 38: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 94 Table 39: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 95 Table 40: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 96 Table 41: Market Definitions 99 Table 42: Category Definitions 100 Table 43: Category Definitions 101 Table 44: Category Definitions 102 Table 45: Channel Definitions 103 Table 46: Health & Wellness: Product Attributes-Food Minus 104 Table 47: Health & Wellness: Product Attributes - Free From 105 Table 48: Health & Wellness: Product Attributes - Functional & Fortified 106 Table 49: Health & Wellness: Product Attributes - Naturally Healthy 107 Table 50: Health & Wellness: Product Attributes - Food Intolerance 108 Table 51: Health & Wellness: Consumer Benefits - Health Management 109 Table 52: Health & Wellness: Analysis by Consumer Benefits 110 Table 53: Health & Wellness: Consumer Benefits - Performance 111 Table 54: Market Value for Butter & Spreadable Fats - by category (NZ$ Million) 2011-2021 112 Table 55: Market Value for Butter & Spreadable Fats - by category (US$ Million) 2011-2021 112 Table 56: Market Volume for Butter & Spreadable Fats - by category (Kg Million) 2011-2021 113 Table 57: Market Value for Cheese - by category (NZ$ Million) 2011-2021 113 Table 58: Market Value for Cheese - by category (US$ Million) 2011-2021 114 Table 59: Market Volume for Cheese - by category (Kg Million) 2011-2021 114 Table 60: Market Value for Cream - by category (NZ$ Million) 2011-2021 115 Table 61: Market Value for Cream - by category (US$ Million) 2011-2021 115 Table 62: Market Volume for Cream - by category (Kg Million) 2011-2021 116 Table 63: Market Value for Dairy-Based & Soy-Based Desserts - by category (NZ$ Million) 2011-2021 117 Table 64: Market Value for Dairy-Based & Soy-Based Desserts - by category (US$ Million) 2011-2021 118 Table 65: Market Volume for Dairy-Based & Soy-Based Desserts - by category (Kg Million) 2011-2021 119 Table 66: Market Value for Drinkable Yogurt - by category (NZ$ Million) 2011-2021 120 Table 67: Market Value for Drinkable Yogurt - by category (US$ Million) 2011-2021 120 Table 68: Market Volume for Drinkable Yogurt - by category (Kg Million) 2011-2021 120 Table 69: Market Value for Milk - by category (NZ$ Million) 2011-2021 121 Table 70: Market Value for Milk - by category (US$ Million) 2011-2021 121 Table 71: Market Volume for Milk - by category (Kg Million) 2011-2021 122 Table 72: Market Value for Soymilk & Soy Drinks - by category (NZ$ Million) 2011-2021 122 Table 73: Market Value for Soymilk & Soy Drinks - by category (US$ Million) 2011-2021 123 Table 74: Market Volume for Soymilk & Soy Drinks - by category (Kg Million) 2011-2021 123 Table 75: Market Value for Yogurt - by category (NZ$ Million) 2011-2021 124 Table 76: Market Value for Yogurt - by category (US$ Million) 2011-2021 124 Table 77: Market Volume for Yogurt - by category (Kg Million) 2011-2021 124 Table 78: Market Value for Dairy & Soy Food - by market (NZ$ Million) 2011-2021 125 Table 79: Market Value for Dairy & Soy Food - by market (US$ Million) 2011-2021 126 Table 80: Market Volume for Dairy & Soy Food - by market (Kg Million) 2011-2021 127 Table 81: Components of change- by Market (Off-trade) 127 Table 82: Components of change- by Market (On-trade) 128 Table 83: Dairy & Soy Food Sales Distribution in New Zealand - by Markets (NZ$ Million), 2016 129 Table 84: Key Health & Wellness product attributes driving sales in New Zealand (NZ$ Million) 129 Table 85: Key Health & Wellness consumer benefits driving sales in Canada (C$ Million) 130 Table 86: Packaging Material (in Million pack units) 130 Table 87: Container Type (in Million pack units) 131 Table 88: Closure Type (in Million pack units) 131 Table 89: Outer Type (in Million pack units) 132 Table 90: Exchange Rates: (US$-A$), 2011-2021 133 Table 91: GDP Per Capita (NZ$) 133 Table 92: Population 133 Table 93: Consumer Price Index 133 Table 94: Age Profile (Millions of Persons) 133


List of Figures
Figure 1: New Zealand compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape 6 Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7 Figure 3: Per capita consumption in New Zealand compared to global and Asia-Pacific average, 2011-2021 8 Figure 4: Degree of trading up/down in the New Zealand's Dairy & Soy Food sector-Off-trade, 2015-2016 9 Figure 5: Degree of trading up/down in the New Zealand's Dairy & Soy Food sector-On-trade, 2015-2016 10 Figure 6: Value and volume growth analysis by markets, 2016-2021 11 Figure 7: Per capita consumption (by markets) in New Zealand compared to global and Asia-Pacific average, 2016 13 Figure 8: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 14 Figure 9: Value and volume growth analysis, Cheese market, 2011-2021 17 Figure 10: Value and volume growth analysis, Cream market, 2011-2021 20 Figure 11: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 23 Figure 12: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 26 Figure 13: Value and volume growth analysis, Milk market, 2011-2021 27 Figure 14: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 30 Figure 15: Value and volume growth analysis, Yogurt market, 2011-2021 32 Figure 16: Distribution channel share, Dairy & Soy Food sector, 2011-2016 33 Figure 17: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 34 Figure 18: Distribution channel share, Cheese market, 2011-2016 35 Figure 19: Distribution channel share, Cream market, 2011-2016 36 Figure 20: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 37 Figure 21: Distribution channel share, Drinkable Yogurt market, 2011-2016 38 Figure 22: Distribution channel share, Milk market, 2011-2016 39 Figure 23: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 40 Figure 24: Distribution channel share, Yogurt market, 2011-2016 41 Figure 25: Leading brands in the New Zealand's Dairy & Soy Food sector, value and volume share, 2016 42 Figure 26: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 46 Figure 27: Leading brands in the Cheese market, value and volume share, 2016 48 Figure 28: Leading brands in the Cream market, value and volume share, 2016 50 Figure 29: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 51 Figure 30: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 52 Figure 31: Leading brands in the Milk market, value and volume share, 2016 53 Figure 32: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 55 Figure 33: Leading brands in the Yogurt market, value and volume share, 2016 56 Figure 34: Private label penetration by markets (value terms), 2016 66 Figure 35: Growth analysis, private label and brands, (2011-2016) 67 Figure 36: Value of Health & Wellness claims by market, US$ million, 2016-2021 68 Figure 37: Value analysis by Health & Wellness product attributes, 2016 69 Figure 38: Volume analysis by Health & Wellness product attributes, 2016 70 Figure 39: Value analysis by Health & Wellness consumer benefits, 2016 71 Figure 40: Volume analysis by Health & Wellness consumer benefits, 2016 72 Figure 41: Leading companies in the Health & Wellness market by value, 2016 - Butter & Spreadable Fats 73 Figure 42: Leading companies in the Health & Wellness market by value, 2016 - Cheese 74 Figure 43: Leading companies in the Health & Wellness market by value, 2016 - Cream 74 Figure 44: Leading companies in the Health & Wellness market by value, 2016 - Drinkable Yogurt 75 Figure 45: Leading companies in the Health & Wellness market by value, 2016 - Milk 76 Figure 46: Leading companies in the Health & Wellness market by value, 2016 - Soymilk & Soy Drinks 76 Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Yogurt 77 Figure 48: Packaging share and growth analysis by packaging material, 2011-2021 78 Figure 49: Use of packaging material by markets (in pack units), 2016 79 Figure 50: Packaging share and growth analysis by container type, 2011-2021 80 Figure 51: Use of container type by markets (in pack units), 2016 81 Figure 52: Packaging share and growth analysis by closure type, 2011-2021 82 Figure 53: Use of closure type by markets (in pack units), 2016 83 Figure 54: Packaging share and growth analysis by outer type, 2011-2021 84 Figure 55: Use of outer type by markets (in pack units), 2016 85 Figure 56: Relative comparison of countries based on PEST analysis 86 Figure 57: New Zealand 's GDP per capita, 2011-2016 89 Figure 58: Population growth in New Zealand , 2011-2016 90 Figure 59: Consumer Price Index, New Zealand , 2010-2016 91 Figure 60: Age Profile, New Zealand , 2016 92 Figure 61: Consumption of Dairy & Soy Food by Gender, New Zealand , 2016 93 Figure 62: Consumption of Dairy & Soy Food by age, New Zealand , 2016 94 Figure 63: Consumption of Dairy & Soy Food by education, New Zealand , 2016 95 Figure 64: Consumption of Dairy & Soy Food by degree of urbanization, New Zealand , 2016 96 Figure 65: About GlobalData 135

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