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Country Profile: Dairy & Soy Food Sector in Hungary

Published: Jun 30, 2017 | Pages: 157 | Publisher: GlobalData | Industry: Food | Report Format: Electronic (PDF)

Country Profile: Dairy & Soy Food Sector in Hungary

Summary

The Dairy & Soy Food Sector in Hungary is led by the Cheese market in both value and volume terms, while the 'Soymilk & Soy Drinks' market is expected to register the fastest growth in value terms during 2016-2021. On-trade transactions accounted for a leading share in the distribution of Dairy & Soy Food products in the country. Rigid Plastics is the most commonly used packaging material in the sector. Mizo, Alf¶ldi and Tolle are the leading brands in the Hungarian Diary & Soy Food sector.

GlobalData's Country Profile report on the Dairy & Soy Food sector in Hungary provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The Dairy & Soy Food sector in Hungary is forecast to grow at 2.9% CAGR in value terms during 2016-2021
- Per capita consumption in the Milk market is noticeably higher compared to other markets in Hungary
- On-trade transactions account for the leading share in the distribution of Dairy & Soy Food products in Hungary
- Mizo is the leading brand in the Hungarian Dairy & Soy Food sector
- Rigid Plastics is the most commonly used packaging material in the Hungarian Dairy & Soy Food sector.

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
 Table of Contents
1. Report Scope 1 2. Executive summary 3 3. Hungary in the global and regional context 5 3.1. Hungary's share in the Global and Eastern European Dairy & Soy Food sector 5 3.2. Hungary compared to other leading countries in Eastern Europe 6 4. Market size analysis - Dairy & Soy Food sector 7 4.1. Value and volume analysis - Dairy & Soy Food sector in Hungary 7 4.2. Per capita consumption - Hungary compared to Eastern Europe and globally 8 4.3. Extent to which consumers are trading up/down-Off-trade 9 4.4. Extent to which consumers are trading up/down-On-trade 10 4.5. Value and volume analysis by markets in the Dairy & Soy Food sector 11 4.6. Growth analysis by markets 12 5. Market and category analysis 13 5.1. Per capita consumption analysis by markets 13 5.2. Market analysis: Butter & Spreadable Fats 14 5.3. Market analysis: Cheese 17 5.4. Market analysis: Cream 20 5.5. Market analysis: Dairy-Based and Soy-Based Desserts 23 5.6. Market analysis: Drinkable Yogurt 26 5.7. Market analysis: Fromage Frais & Quark 27 5.8. Market analysis: Milk 29 5.9. Market analysis: Soymilk & Soy Drinks 32 5.10. Market analysis: Yogurt 35 6. Distribution analysis 36 6.1. Distribution channel share analysis: Dairy & Soy Food sector 36 6.2. Distribution channel share analysis: Butter & Spreadable Fats 37 6.3. Distribution channel share analysis: Cheese 38 6.4. Distribution channel share analysis: Cream 39 6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 40 6.6. Distribution channel share analysis: Drinkable Yogurt 41 6.7. Distribution channel share analysis: Fromage Frais & Quark 42 6.8. Distribution channel share analysis: Milk 43 6.9. Distribution channel share analysis: Soymilk & Soy Drinks 44 6.10. Distribution channel share analysis: Yogurt 45 7. Competitive landscape 46 7.1. Brand share analysis by sector 46 7.2. Brand share analysis by markets 51 7.3. Brand share analysis by category 66 7.3.1. Butter & Spreadable Fats 66 7.3.2. Cheese 68 7.3.3. Milk 71 7.3.4. Soymilk & Soy Drinks 73 7.3.5. Yogurt 75 7.4. Private label share analysis 76 8. Health & Wellness analysis 78 8.1. Market size analysis by Health & Wellness claims 78 8.2. Market size analysis - Health & Wellness product attributes 79 8.3. Market size analysis - Health & Wellness consumer benefits 81 8.4. Leading companies in Hungarian Health & Wellness market 83 9. Packaging analysis 88 9.1. Packaging share and growth analysis by packaging material 88 9.2. Packaging share analysis by packaging material 89 9.3. Packaging share and growth analysis by container type 90 9.4. Packaging share analysis by container type 91 9.5. Packaging share and growth analysis by closure type 92 9.6. Packaging share analysis by closure type 93 9.7. Packaging share and growth analysis by outer type 94 9.8. Packaging share analysis by outer type 95 10. Macroeconomic analysis 96 10.1. GDP per Capita 99 10.2. Population and population growth 100 10.3. Consumer Price Index 101 10.4. Population breakdown by age 102 11. Consumergraphics 103 11.1. Consumption by Gender 103 11.2. Consumption by Age 104 11.3. Consumption by Education 105 11.4. Consumption by Urbanization 106 12. Methodology 107 13. Definitions 109 14. Appendix 122 15. About GlobalData 147 16. Disclaimer 148 17. Contact Us 149
List of Tables
Table 1: Volume share of Hungary in the global and Eastern European Dairy & Soy Food sector, 2011-2021 5 Table 2: Growth analysis by markets, 2016-2021 12 Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 15 Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 16 Table 5: Value analysis of Cheese market by categories, 2011-2021 18 Table 6: Volume analysis of Cheese market by categories, 2011-2021 19 Table 7: Value analysis by of Cream market categories, 2011-2021 21 Table 8: Volume analysis of Cream market by categories, 2011-2021 22 Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 24 Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 25 Table 11: Value analysis of Fromage Frais & Quark market by categories, 2011-2021 28 Table 12: Volume analysis of Fromage Frais & Quark market by categories, 2011-2021 28 Table 13: Value analysis of Milk market by categories, 2011-2021 30 Table 14: Volume analysis of Milk market by categories, 2011-2021 31 Table 15: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 33 Table 16: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 34 Table 17: Brand Value and Volume - Dairy & Soy Food sector 47 Table 18: Brand Value and Volume - Butter & Spreadable Fats market 51 Table 19: Brand Value and Volume - Cheese market 53 Table 20: Brand Value and Volume - Cream market 56 Table 21: Brand Value and Volume - Dairy-Based & Soy-Based Desserts market 58 Table 22: Brand Value and Volume - Drinkable Yogurt market 59 Table 23: Brand Value and Volume - Milk market 61 Table 24: Brand Value and Volume - Soymilk & Soy Drinks market 63 Table 25: Brand Value and Volume - Yogurt market 64 Table 26: Brand Value and Volume - Butter category 66 Table 27: Brand Value and Volume - Margarine/Spreadable Fats category 66 Table 28: Brand Value and Volume - Natural Cheese category 68 Table 29: Brand Value and Volume - Processed Cheese category 69 Table 30: Brand Value and Volume - Evaporated Milk category 71 Table 31: Brand Value and Volume - Fermented Milk category 71 Table 32: Brand Value and Volume - Flavored Milk category 71 Table 33: Brand Value and Volume - White Milk category 72 Table 34: Brand Value and Volume - Soy Cream category 73 Table 35: Brand Value and Volume - Soy Drinks category 73 Table 36: Brand Value and Volume - Soymilk Liquid category 74 Table 37: Brand Value and Volume - Soymilk Powdered category 74 Table 38: Brand Value and Volume - Spoonable Yogurt category 75 Table 39: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 103 Table 40: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 104 Table 41: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 105 Table 42: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 106 Table 43: Market Definitions 109 Table 44: Category Definitions 110 Table 45: Category Definitions 111 Table 46: Category Definitions 112 Table 47: Channel Definitions 113 Table 48: Health & Wellness: Product Attributes-Food Minus 114 Table 49: Health & Wellness: Product Attributes - Free From 115 Table 50: Health & Wellness: Product Attributes - Functional & Fortified 116 Table 51: Health & Wellness: Product Attributes - Naturally Healthy 117 Table 52: Health & Wellness: Product Attributes - Food Intolerance 118 Table 53: Health & Wellness: Consumer Benefits - Health Management 119 Table 54: Health & Wellness: Analysis by Consumer Benefits 120 Table 55: Health & Wellness: Consumer Benefits - Performance 121 Table 56: Market Value for Butter & Spreadable Fats - by category (Ft Million) 2011-2021 122 Table 57: Market Value for Butter & Spreadable Fats - by category (US$ Million) 2011-2021 122 Table 58: Market Volume for Butter & Spreadable Fats - by category (Kg Million) 2011-2021 123 Table 59: Market Value for Cheese - by category (Ft Million) 2011-2021 123 Table 60: Market Value for Cheese - by category (US$ Million) 2011-2021 124 Table 61: Market Volume for Cheese - by category (Kg Million) 2011-2021 124 Table 62: Market Value for Cream - by category (Ft Million) 2011-2021 124 Table 63: Market Value for Cream - by category (US$ Million) 2011-2021 125 Table 64: Market Volume for Cream - by category (Kg Million) 2011-2021 126 Table 65: Market Value for Dairy-Based & Soy-Based Desserts - by category (Ft Million) 2011-2021 126 Table 66: Market Value for Dairy-Based & Soy-Based Desserts - by category (US$ Million) 2011-2021 127 Table 67: Market Volume for Dairy-Based & Soy-Based Desserts - by category (Kg Million) 2011-2021 128 Table 68: Market Value for Drinkable Yogurt - by category (Ft Million) 2011-2021 128 Table 69: Market Value for Drinkable Yogurt - by category (US$ Million) 2011-2021 129 Table 70: Market Volume for Drinkable Yogurt - by category (Kg Million) 2011-2021 129 Table 71: Market Value for Fromage Frais & Quark - by category (Ft Million) 2011-2021 129 Table 72: Market Value for Fromage Frais & Quark - by category (US$ Million) 2011-2021 130 Table 73: Market Volume for Fromage Frais & Quark - by category (Kg Million) 2011-2021 130 Table 74: Market Value for Milk - by category (Ft Million) 2011-2021 130 Table 75: Market Value for Milk - by category (US$ Million) 2011-2021 131 Table 76: Market Volume for Milk - by category (Kg Million) 2011-2021 132 Table 77: Market Value for Soymilk & Soy Drinks - by category (Ft Million) 2011-2021 132 Table 78: Market Value for Soymilk & Soy Drinks - by category (US$ Million) 2011-2021 133 Table 79: Market Volume for Soymilk & Soy Drinks - by category (Kg Million) 2011-2021 133 Table 80: Market Value for Yogurt - by category (Ft Million) 2011-2021 134 Table 81: Market Value for Yogurt - by category (US$ Million) 2011-2021 134 Table 82: Market Volume for Yogurt - by category (Kg Million) 2011-2021 134 Table 83: Market Value for Dairy & Soy Food - by market (Ft Million) 2011-2021 135 Table 84: Market Value for Dairy & Soy Food - by market (US$ Million) 2011-2021 136 Table 85: Market Volume for Dairy & Soy Food - by market (Kg Million) 2011-2021 138 Table 86: Components of change- by Market (Off-trade) 139 Table 87: Components of change- by Market (On-trade) 139 Table 88: Dairy & Soy Food Sales Distribution in Hungary- by Markets (Ft Million), 2016 140 Table 89: Packaging Material (in Million pack units) 141 Table 90: Container Type (in Million pack units) 142 Table 91: Closure Type (in Million pack units) 142 Table 92: Outer Type (in Million pack units) 143 Table 93: Key Health & Wellness product attributes driving sales in Hungary (Ft Million) 143 Table 94: Key Health & Wellness consumer benefits driving sales in Hungary (Ft Million) 144 Table 95: Exchange Rates: (US$-Ft), 2011-2021 145 Table 96: GDP Per Capita (Ft) 145 Table 97: GDP Per Capita (Ft) 145 Table 98: Population 145 Table 99: Consumer Price Index 146 Table 100: Age Profile (Millions of Persons) 146


List of Figures
Figure 1: Hungary compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 6 Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7 Figure 3: Per capita consumption in Hungary compared to global and Eastern Europe average, 2011-2021 8 Figure 4: Degree of trading up/down in the Hungarian Dairy & Soy Food sector-Off-trade, 2015-2016 9 Figure 5: Degree of trading up/down in the Hungarian Dairy & Soy Food sector-On-trade, 2015-2016 10 Figure 6: Value and volume growth analysis by markets, 2016-2021 11 Figure 7: Per capita consumption (by markets) in Hungary compared to global and Eastern Europe average, 2016 13 Figure 8: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 14 Figure 9: Value and volume growth analysis, Cheese market, 2011-2021 17 Figure 10: Value and volume growth analysis, Cream market, 2011-2021 20 Figure 11: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 23 Figure 12: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 26 Figure 13: Value and volume growth analysis, 'Fromage Frais & Quark' market, 2011-2021 27 Figure 14: Value and volume growth analysis, Milk market, 2011-2021 29 Figure 15: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 32 Figure 16: Value and volume growth analysis, Yogurt market, 2011-2021 35 Figure 17: Distribution channel share, Dairy & Soy Food sector, 2011-2016 36 Figure 18: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 37 Figure 19: Distribution channel share, Cheese market, 2011-2016 38 Figure 20: Distribution channel share, Cream market, 2011-2016 39 Figure 21: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 40 Figure 22: Distribution channel share, Drinkable Yogurt market, 2011-2016 41 Figure 23: Distribution channel share, 'Fromage Frais & Quark' market, 2011-2016 42 Figure 24: Distribution channel share, Milk market, 2011-2016 43 Figure 25: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 44 Figure 26: Distribution channel share, Yogurt market, 2011-2016 45 Figure 27: Leading brands in the Hungarian Dairy & Soy Food sector, value and volume share, 2016 46 Figure 28: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 51 Figure 29: Leading brands in the Cheese market, value and volume share, 2016 53 Figure 30: Leading brands in the Cream market, value and volume share, 2016 56 Figure 31: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 58 Figure 32: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 59 Figure 33: Leading brands in the Milk market, value and volume share, 2016 61 Figure 34: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 63 Figure 35: Leading brands in the Yogurt market, value and volume share, 2016 64 Figure 36: Private label penetration by markets (value terms), 2016 76 Figure 37: Growth analysis, private label and brands, (2011-2016) 77 Figure 38: Value of Health & Wellness claims by market, US$ million, 2016-2021 78 Figure 39: Value analysis by Health & Wellness product attributes, 2016 79 Figure 40: Volume analysis by Health & Wellness product attributes, 2016 80 Figure 41: Value analysis by Health & Wellness consumer benefits, 2016 81 Figure 42: Volume analysis by Health & Wellness consumer benefits, 2016 82 Figure 43: Leading companies in the Health & Wellness market by value, 2016 - Butter & Spreadable Fats 83 Figure 44: Leading companies in the Health & Wellness market by value, 2016 - Cheese 84 Figure 45: Leading companies in the Health & Wellness market by value, 2016 - Dairy-Based & Soy-Based Desserts 85 Figure 46: Leading companies in the Health & Wellness market by value, 2016 - Milk 85 Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Milk 86 Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Soymilk & Soy Drinks 86 Figure 49: Leading companies in the Health & Wellness market by value, 2016 - Yogurt 87 Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 88 Figure 51: Use of packaging material by markets (in pack units), 2016 89 Figure 52: Packaging share and growth analysis by container type, 2011-2021 90 Figure 53: Use of container type by markets (in pack units), 2016 91 Figure 54: Packaging share and growth analysis by closure type, 2011-2021 92 Figure 55: Use of closure type by markets (in pack units), 2016 93 Figure 56: Packaging share and growth analysis by outer type, 2011-2021 94 Figure 57: Use of outer type by markets (in pack units), 2016 95 Figure 58: Relative comparison of countries based on PEST analysis 96 Figure 59: Hungary's GDP per capita, 2011-2016 99 Figure 60: Population growth in Hungary, 2011-2016 100 Figure 61: Consumer Price Index, Hungary, 2010-2016 101 Figure 62: Age Profile, Hungary, 2016 102 Figure 63: Consumption of Dairy & Soy Food by Gender, Hungary, 2016 103 Figure 64: Consumption of Dairy & Soy Food by age, Hungary, 2016 104 Figure 65: Consumption of Dairy & Soy Food by education, Hungary, 2016 105 Figure 66: Consumption of Dairy & Soy Food by degree of urbanization, Hungary, 2016 106 Figure 67: About GlobalData 147

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