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Country Profile: Bakery & Cereals sector in Italy

Published: Jun 27, 2017 | Pages: 158 | Publisher: GlobalData | Industry: Food | Report Format: Electronic (PDF)

Country Profile: Bakery & Cereals sector in Italy


The Bakery & Cereals sector in Italy is led by the Bread & Rolls market in both value and volume terms, while the Savory Biscuits market is expected to register the fastest growth in value terms during 2016-2021. Food & Drinks Specialists is the leading distribution channel in the sector. Flexible Packaging is the most commonly used packaging material. Barilla G. & R. Fratelli is the leading market player in the country.

GlobalData's Country Profile report on the Bakery & Cereals sector in Italy provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, 'Cakes, Pastries & Sweet Pies', Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.


- The Bakery & Cereals sector in Italy is forecast to grow at 1.6% CAGR in value terms during 2016-2021.
- Savory Biscuits is forecast to register the fastest growth rate during 2016-2021.
- Food & Drinks Specialists is the largest distribution channel, followed by Hypermarkets & Supermarkets and Convenience Stores.
- Private label penetration is highest in the Energy Bars market.
- Flexible Packaging is the most commonly used packaging material in the Italian Bakery & Cereals sector.

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
 Table of Contents
1. Report Scope 1 2. Executive summary 3 3. Italy in the global and regional context 5 3.1. Italy's share in the Global and Western European Bakery & Cereals sector 5 3.2. Italy compared to other leading countries in Western Europe 6 4. Market size analysis - Bakery & Cereals sector 7 4.1. Value and volume analysis - Bakery & Cereals sector in Italy 7 4.2. Per capita consumption - Italy compared to Western Europe and globally 8 4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9 4.4. Growth analysis by markets 10 5. Market and category analysis 11 5.1. Per capita consumption analysis by markets 11 5.2. Market analysis: Baking Ingredients 12 5.3. Market analysis: Baking Mixes 15 5.4. Market analysis: Bread & Rolls 18 5.5. Market analysis: Breakfast Cereals 20 5.6. Market analysis: Cakes Pastries & Sweet Pies 22 5.7. Market analysis: Cereal Bars 24 5.8. Market analysis: Cookies (Sweet Biscuits) 26 5.9. Market analysis: Dough Products 29 5.10. Market analysis: Energy Bars 31 5.11. Market analysis: Morning Goods 32 5.12. Market analysis: Savory Biscuits 34 6. Distribution analysis 36 6.1. Distribution channel share analysis: Bakery & Cereals 36 6.2. Distribution channel share analysis: Baking Ingredients 37 6.3. Distribution channel share analysis: Baking Mixes 38 6.4. Distribution channel share analysis: Bread & Rolls 39 6.5. Distribution channel share analysis: Breakfast Cereals 40 6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41 6.7. Distribution channel share analysis: Cereals Bars 42 6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43 6.9. Distribution channel share analysis: Dough Products 44 6.10. Distribution channel share analysis: Energy Bars 45 6.11. Distribution channel share analysis: Morning Goods 46 6.12. Distribution channel share analysis: Savory Biscuits 47 7. Competitive landscape 48 7.1. Brand share analysis by sector 48 7.2. Brand share analysis by markets 53 7.3. Brand share analysis by category 69 7.3.1. Baking Ingredients 69 7.3.2. Baking Mixes 72 7.3.3. Breakfast Cereals 75 7.3.4. Cereal Bars 76 7.3.5. Savory Biscuits 77 7.4. Private label share analysis 79 8. Health & Wellness analysis 81 8.1. Market size analysis by Health & Wellness claims 81 8.2. Market size analysis - Health & Wellness product attributes 82 8.3. Market size analysis - Health & Wellness consumer benefits 84 8.4. Leading companies in Italian Health & Wellness market 86 9. Packaging analysis 88 9.1. Packaging share and growth analysis by packaging material 88 9.2. Packaging share analysis by packaging material 89 9.3. Packaging share and growth analysis by container type 90 9.4. Packaging share analysis by container type 91 9.5. Packaging share and growth analysis by closure type 92 9.6. Packaging share analysis by closure type 93 9.7. Packaging share and growth analysis by outer type 94 9.8. Packaging share analysis by outer type 95 10. Macroeconomic analysis 96 10.1. GDP per Capita 99 10.2. Population and population growth 100 10.3. Consumer Price Index 101 10.4. Population breakdown by age 102 11. Consumergraphics 103 11.1. Consumption by Gender 103 11.2. Consumption by Age 105 11.3. Consumption by Education 106 11.4. Consumption by Urbanization 107 12. Methodology 108 13. Appendix 110 14. Definitions 133 15. About GlobalData 147 16. Disclaimer 148 17. Contact Us 149

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