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Country Profile: Bakery & Cereals sector in China

Published: Jun 20, 2017 | Pages: 155 | Publisher: GlobalData | Industry: Food | Report Format: Electronic (PDF)

Country Profile: Bakery & Cereals sector in China

Summary

The Bakery & Cereals sector in China is driven by growing economy coupled with rising employment rate, and increasing demand for convenience food options in the country. Of the eleven markets, 'Cakes, Pastries & Sweet Pies' is the largest in both value and volume terms, while the Energy Bars market is forecast to register the fastest growth during 2016-2021. Food & Drinks Specialists is the leading channel for the distribution of bakery and cereals in the country. Flexible Packaging is the most commonly used packaging material in the sector, while Rigid Metal is forecast to register the fastest growth during 2016-2021. Mondelez International, Inc, Orion Confectionery, Ltd. and Want Want China Holdings Limited are the leading market players in the Chinese Bakery & Cereals sector.

GlobalData's Country Profile report on the Bakery & Cereals sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

- The Bakery & Cereals sector in China accounted for 31.9% volume share in Asia-Pacific.
- Cakes, Pastries & Sweet Pies is the largest market, in value and volume terms, in the Chinese Bakery & Cereals sector.
- Food & Drinks Specialists is the leading distribution channel in the Chinese Bakery & Cereals sector.
- The top five brands in the Chinese Bakery & Cereals sector accounted for 6% value share, in 2016.
- Flexible Packaging is the most commonly used packaging material in the Chinese Bakery & Cereals sector with a share of 53.3% in 2016.

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
 Table of Contents
1. Report Scope 1 2. Executive summary 3 3. China in the global and regional context 5 3.1. China's share in the Global and Asia-Pacific Bakery & Cereals sector 5 3.2. China compared to other leading countries in Asia-Pacific 6 4. Market size analysis - Bakery & Cereals sector 7 4.1. Value and volume analysis - Bakery & Cereals sector in China 7 4.2. Per capita consumption - China compared to Asia-Pacific and globally 8 4.3. Extent to which consumers are trading up/down 9 4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10 4.5. Growth analysis by markets 11 5. Market and category analysis 12 5.1. Per capita consumption analysis by markets 12 5.2. Market analysis: Baking Ingredients 13 5.3. Market analysis: Baking Mixes 16 5.4. Market analysis: Bread & Rolls 19 5.5. Market analysis: Breakfast Cereals 21 5.6. Market analysis: Cakes Pastries & Sweet Pies 23 5.7. Market analysis: Cereal Bars 25 5.8. Market analysis: Cookies (Sweet Biscuits) 27 5.9. Market analysis: Dough Products 30 5.10. Market analysis: Energy Bars 32 5.11. Market analysis: Morning Goods 33 5.12. Market analysis: Savory Biscuits 35 6. Distribution analysis 37 6.1. Distribution channel share analysis: Bakery & Cereals 37 6.2. Distribution channel share analysis: Baking Ingredients 38 6.3. Distribution channel share analysis: Baking Mixes 39 6.4. Distribution channel share analysis: Bread & Rolls 40 6.5. Distribution channel share analysis: Breakfast Cereals 41 6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42 6.7. Distribution channel share analysis: Cereals Bars 43 6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44 6.9. Distribution channel share analysis: Dough Products 45 6.10. Distribution channel share analysis: Energy Bars 46 6.11. Distribution channel share analysis: Morning Goods 47 6.12. Distribution channel share analysis: Savory Biscuits 48 7. Competitive landscape 49 7.1. Brand share analysis by sector 49 7.2. Brand share analysis by markets 52 7.3. Brand share analysis by category 65 7.3.1. Baking Ingredients 65 7.3.2. Baking Mixes 68 7.3.3. Breakfast Cereals 71 7.3.4. Cereal Bars 72 7.3.5. Savory Biscuits 73 7.4. Private label share analysis 75 8. Health & Wellness analysis 77 8.1. Market size analysis by Health & Wellness claims 77 8.2. Market share analysis - Health & Wellness product attributes 78 8.3. Market size analysis - Health & Wellness consumer benefits 80 8.4. Leading companies in Chinese Health & Wellness market 82 9. Packaging analysis 84 9.1. Packaging share and growth analysis by packaging material 84 9.2. Packaging share analysis by packaging material 85 9.3. Packaging share and growth analysis by container type 86 9.4. Packaging share analysis by container type 87 9.5. Packaging share and growth analysis by closure type 88 9.6. Packaging share analysis by closure type 89 9.7. Packaging share and growth analysis by outer type 90 9.8. Packaging share analysis by outer type 91 10. Macroeconomic analysis 92 10.1. GDP per capita 95 10.2. Population and population growth 96 10.3. Consumer Price Index 97 10.4. Population breakdown by age 98 11. Consumergraphics 99 11.1. Consumption by Gender 99 11.2. Consumption by Age 100 11.3. Consumption by Education 101 11.4. Consumption by Urbanization 102 12. Methodology 103 13. Definitions 105 14. Appendix 119 15. About GlobalData 144 16. Disclaimer 145 17. Contact Us 146
List of Tables
Table 1: Growth analysis by markets, 2016-2021 11 Table 2: Value analysis of Baking Ingredients market by categories, 2011-2021 14 Table 3: Volume analysis of Baking Ingredients market by categories, 2011-2021 15 Table 4: Value analysis of Baking Mixes market by categories, 2011-2021 17 Table 5: Volume analysis of Baking Mixes market by categories, 2011-2021 18 Table 6: Value analysis by of Bread & Rolls market categories, 2011-2021 20 Table 7: Volume analysis of Bread & Rolls market by categories, 2011-2021 20 Table 8: Value analysis of Breakfast Cereals market by categories, 2011-2021 22 Table 9: Volume analysis of Breakfast Cereals market by categories, 2011-2021 22 Table 10: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24 Table 11: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24 Table 12: Value analysis of Cereal Bars market by categories, 2011-2021 26 Table 13: Volume analysis of Cereal Bars market by categories, 2011-2021 26 Table 14: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28 Table 15: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 29 Table 16: Value analysis of Dough Products market by categories, 2011-2021 31 Table 17: Volume analysis of Dough Products market by categories, 2011-2021 31 Table 18: Value analysis of Morning Goods market by categories, 2011-2021 34 Table 19: Volume analysis of Morning Goods market by categories, 2011-2021 34 Table 20: Value analysis of Savory Biscuits market by categories, 2011-2021 36 Table 21: Volume analysis of Savory Biscuits market by categories, 2011-2021 36 Table 22: Brand Value and Volume - Bakery & Cereals sector 50 Table 23: Brand Value and Volume - Baking Ingredients market 52 Table 24: Brand Value and Volume - Baking Mixes market 53 Table 25: Brand Value and Volume - Bread & Rolls market 54 Table 26: Brand Value and Volume - Breakfast Cereals market 55 Table 27: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 57 Table 28: Brand Value and Volume - Cereal Bars market 58 Table 29: Brand Value and Volume - Cookies (Sweet Biscuits) market 59 Table 30: Brand Value and Volume - Dough Products market 61 Table 31: Brand Value and Volume - Energy Bars market 62 Table 32: Brand Value and Volume - Morning Goods market 63 Table 33: Brand Value and Volume - Savory Biscuits market 64 Table 34: Brand Value and Volume - Baking Chocolate Chips & Morsels category 65 Table 35: Brand Value and Volume - Baking Powder/Soda category 65 Table 36: Brand Value and Volume - Cake Decorations & Icing category 65 Table 37: Brand Value and Volume - Cocoa-Baking category 66 Table 38: Brand Value and Volume - Corn & Potato Starch category 66 Table 39: Brand Value and Volume - Desiccated Coconut category 66 Table 40: Brand Value and Volume - Dry Yeast category 66 Table 41: Brand Value and Volume - Fruit Pectins and Glazed Fruit category 67 Table 42: Brand Value and Volume - Non-Chocolate Baking Chips category 67 Table 43: Brand Value and Volume - Other Baking Ingredients category 67 Table 44: Brand Value and Volume - Bread Mixes category 68 Table 45: Brand Value and Volume - Brownie Mixes category 68 Table 46: Brand Value and Volume - Cake Mixes category 68 Table 47: Brand Value and Volume - Dessert Mixes category 69 Table 48: Brand Value and Volume - Muffin Mixes category 69 Table 49: Brand Value and Volume - Pancake Mixes category 69 Table 50: Brand Value and Volume - Rolls/Biscuit Mixes category 69 Table 51: Brand Value and Volume - Other Baking Mixes category 70 Table 52: Brand Value and Volume - Hot Cereals category 71 Table 53: Brand Value and Volume - Ready-to-Eat Cereals category 71 Table 54: Brand Value and Volume - Granola/Muesli/Yogurt Bars category 72 Table 55: Brand Value and Volume - Other Cereal Bars category 72 Table 56: Brand Value and Volume - Bread Substitutes category 73 Table 57: Brand Value and Volume - Cheese-Flavored Crackers category 73 Table 58: Brand Value and Volume - Plain Crackers category 73 Table 59: Brand Value and Volume - Other Crackers category 74 Table 60: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 99 Table 61: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 100 Table 62: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 101 Table 63 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 102 Table 64: Market Definitions 105 Table 65: Category Definitions 106 Table 66: Category Definitions 107 Table 67: Category Definitions 108 Table 68: Category Definitions 109 Table 69: Channel Definitions 110 Table 70: Health & Wellness: Product Attributes-Food Minus 111 Table 71: Health & Wellness: Product Attributes - Free From 112 Table 72: Health & Wellness: Product Attributes - Functional & Fortified 113 Table 73: Health & Wellness: Product Attributes - Naturally Healthy 114 Table 74: Health & Wellness: Product Attributes - Food Intolerance 115 Table 75: Health & Wellness: Consumer Benefits - Health Management 116 Table 76: Health & Wellness: Analysis by Consumer Benefits 117 Table 77: Health & Wellness: Consumer Benefits - Performance 118 Table 78: Market Value for Baking Ingredients - by category (C¥ Million) 2011-2021 119 Table 79: Market Value for Baking Mixes - by category (C¥ Million) 2011-2021 120 Table 80: Market Value for Bread & Rolls - by category (C¥ Million) 2011-2021 120 Table 81: Market Value for Breakfast Cereals - by category (C¥ Million) 2011-2021 121 Table 82: Market Value for Cakes, Pastries & Sweet Pies - by category (C¥ Million) 2011-2021 121 Table 83: Market Value for Cereal Bars - by category (C¥ Million) 2011-2021 122 Table 84: Market Value for Cookies (Sweet Biscuits) - by category (C¥ Million) 2011-2021 122 Table 85: Market Value for Dough Products - by category (C¥ Million) 2011-2021 123 Table 86: Market Value for Energy Bars - by category (C¥ Million) 2011-2021 123 Table 87: Market Value for Morning Goods - by category (C¥ Million) 2011-2021 123 Table 88: Market Value for Savory Biscuits - by category (C¥ Million) 2011-2021 124 Table 89: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 125 Table 90: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 126 Table 91: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 126 Table 92: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 127 Table 93: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 127 Table 94: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 128 Table 95: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 128 Table 96: Market Value for Dough Products - by category (US$ Million) 2011-2021 129 Table 97: Market Value for Energy Bars - by category (US$ Million) 2011-2021 129 Table 98: Market Value for Morning Goods - by category (US$ Million) 2011-2021 129 Table 99: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 130 Table 100: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 131 Table 101: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 132 Table 102: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021 132 Table 103: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 133 Table 104: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 133 Table 105: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 134 Table 106: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 134 Table 107: Market Volume for Dough Products - by category (Kg Million) 2011-2021 135 Table 108: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 135 Table 109: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 135 Table 110: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 136 Table 111: Components of change- by Market 137 Table 112: Bakery & Cereals Sales Distribution in China- by Markets (C¥ Million), 2016 138 Table 113: Key Health & Wellness product attributes driving sales in China (C¥ Million) 139 Table 114: Key Health & Wellness consumer benefits driving sales in China (C¥ Million) 139 Table 115: Packaging Material (in Million pack units) 140 Table 116: Container Type (in Million pack units) 140 Table 117: Closure Type (in Million pack units) 141 Table 118: Outer Type (in Million pack units) 141 Table 119: Exchange Rates: (US$-C¥), 2011-2021 142 Table 120: GDP Per Capita (C¥) 142 Table 121: Population 142 Table 122: Consumer Price Index 142 Table 123: Age Profile (Millions of Persons) 143


List of Figures
Figure 1: Volume share of China in the global and Asia-Pacific Bakery & Cereals sector, 2011-2021 5 Figure 2: China compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 6 Figure 3: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7 Figure 4: Per capita consumption in China compared to global and Asia-Pacific average, 2011-2021 8 Figure 5: Degree of trading up/down in the Chinese Bakery & Cereals sector, 2015-2016 9 Figure 6: Value and volume growth analysis by markets, 2016-2021 10 Figure 7: Per capita consumption (by markets) in China compared to global and Asia-Pacific average, 2016 12 Figure 8: Value and volume growth analysis, Baking Ingredients market, 2011-2021 13 Figure 9: Value and volume growth analysis, Baking Mixes market, 2011-2021 16 Figure 10: Value and volume growth analysis, Bread & Rolls market, 2011-2021 19 Figure 11: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 21 Figure 12: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 23 Figure 13: Value and volume growth analysis, Cereal Bars market, 2011-2021 25 Figure 14: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 27 Figure 15: Value and volume growth analysis, Dough Products market, 2011-2021 30 Figure 16: Value and volume growth analysis, Energy Bars market, 2011-2021 32 Figure 17: Value and volume growth analysis, Morning Goods market, 2011-2021 33 Figure 18: Value and volume growth analysis, Savory Biscuits market, 2011-2021 35 Figure 19: Distribution channel share, Bakery & Cereals, 2011-2016 37 Figure 20: Distribution channel share, Baking Ingredients market, 2011-2016 38 Figure 21: Distribution channel share, Baking Mixes market, 2011-2016 39 Figure 22: Distribution channel share, Bread & Rolls market, 2011-2016 40 Figure 23: Distribution channel share, Breakfast Cereals market, 2011-2016 41 Figure 24: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 42 Figure 25: Distribution channel share, Cereal Bars market, 2011-2016 43 Figure 26: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 44 Figure 27: Distribution channel share, Dough Products market, 2011-2016 45 Figure 28: Distribution channel share, Energy Bars market, 2011-2016 46 Figure 29: Distribution channel share, Morning Goods market, 2011-2016 47 Figure 30: Distribution channel share, Savory Biscuits market, 2011-2016 48 Figure 31: Leading brands in the Chinese Bakery & Cereals sector, value and volume share, 2016 49 Figure 32: Leading brands in the Baking Ingredients market, value and volume share, 2016 52 Figure 33: Leading brands in the Baking Mixes market, value and volume share, 2016 53 Figure 34: Leading brands in the Bread & Rolls market, value and volume share, 2016 54 Figure 35: Leading brands in the Breakfast Cereals market, value and volume share, 2016 55 Figure 36: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 57 Figure 37: Leading brands in the Cereal Bars market, value and volume share, 2016 58 Figure 38: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 59 Figure 39: Leading brands in the Dough Products market, value and volume share, 2016 61 Figure 40: Leading brands in the Energy Bars market, value and volume share, 2016 62 Figure 41: Leading brands in the Morning Goods market, value and volume share, 2016 63 Figure 42: Leading brands in the Savory Biscuits market, value and volume share, 2016 64 Figure 43: Private label penetration by markets (value terms), 2016 75 Figure 44: Growth analysis, private label and brands, (2011-2016) 76 Figure 45: Value of Health & Wellness claims by market, US$ million, 2016-2021 77 Figure 46: Value analysis by Health & Wellness product attributes, 2016 78 Figure 47: Volume analysis by Health & Wellness product attributes, 2016 79 Figure 48: Value analysis by Health & Wellness consumer benefits, 2016 80 Figure 49: Volume analysis by Health & Wellness consumer benefits, 2016 81 Figure 50: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 82 Figure 51: Leading companies in the Health & Wellness market by value, 2016 - Cereal Bars 83 Figure 52: Leading companies in the Health & Wellness market by value, 2016 - Savory Biscuits 83 Figure 53: Packaging share and growth analysis by packaging material, 2011-2021 84 Figure 54: Use of packaging material by markets (in pack units), 2016 85 Figure 55: Packaging share and growth analysis by container type, 2011-2021 86 Figure 56: Use of container type by markets (in pack units), 2016 87 Figure 57: Packaging share and growth analysis by closure type, 2011-2021 88 Figure 58: Use of closure type by markets (in pack units), 2016 89 Figure 59: Packaging share and growth analysis by outer type, 2011-2021 90 Figure 60: Use of outer type by markets (in pack units), 2016 91 Figure 61: Relative comparison of countries based on PEST analysis 92 Figure 62: China's GDP per capita, 2011-2016 95 Figure 63: Population growth in China, 2011-2016 96 Figure 64: Consumer Price Index, China, 2010-2016 97 Figure 65: Age Profile, China, 2016 98 Figure 66: Consumption of Bakery & Cereals by Gender, China, 2016 99 Figure 67: Consumption of Bakery & Cereals by age, China, 2016 100 Figure 68: Consumption of Bakery & Cereals by education, China, 2016 101 Figure 69: Consumption of Bakery & Cereals by urbanization, China, 2016 102 Figure 70: About GlobalData 144

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