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Consumer Attitudes and Online Retail Dynamics in Thailand, 2015-2020

Published: Jul 22, 2016 | Pages: 78 | Publisher: Verdict Financial | Industry: Retail | Report Format: Electronic (PDF)

Summary

Thailand follows a free-enterprise economy system and is equipped with a well-developed infrastructure. It is the second-largest economy in Southeast Asia after Indonesia. Bangkok, the county's capital, and the country's most populous city with a burgeoning e-commerce market, makes Thailand the most lucrative commercial hub of Asia.

Key Findings

- The Internet Growing Up Stronger 

- Electrical and electronics was the largest product group, with total sales of THB28.7 billion, or 46% of total online retail sales in 2015.

- The New E-Payment System in Thailand and Its Effects on E-Commerce

Synopsis

“Consumer Attitudes and Online Retail Dynamics in Thailand, 2015-2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Thailand's online retail environment. In addition, it analyzes the key consumer trends influencing Thailand's online retail industry. 

What else does this report offer?
 
- It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future

Reasons To Buy

- Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

- Understand which products will be the major winners and losers in the online arena in the coming years 

- Get an in-depth analysis of the latest trends in online retailing in Thailand, covering the factors  driving online spending across the categories 

- Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable
 Table of Contents

1 Introduction
1.1 What is this Report About?

2 Executive Summary

3 Market at a glance

4 Consumer Insight: Online Shoppers Attitudes and Behavior
4.1 Overview of Thailand's Online Shopping Environment
4.1.1 The Internet Growing Up Stronger
4.1.2 Fixed Broadband Is Not Fully Developed Yet In Thailand
4.1.3 High smartphone penetration set to boost m-commerce
4.2 Consumer Attitudes and Behavior
4.2.1 The New E-Payment System in Thailand and Its Effects on E-Commerce
4.2.2 The Dynamics of Social Commerce in Thailand's E-Commerce Market

5 Online Channel Dynamics
5.1 The Online Channel's Share of Total Retail Sales
5.1.1 Thailand online vs. offline channel forecasts
5.1.2 Online penetration: global and regional comparisons
5.2 Channel Dynamics
5.2.1 Thailand retail channel dynamics - future performance
5.2.2 Channel group share development
5.2.3 Individual channel performance
5.3 Category Dynamics
5.3.1 Online vs. offline retail sales comparison by category group, 2015
5.3.2 Online retail market dynamics by category
5.3.3 Online retail sales share by category group
5.3.4 Food and Grocery Categories: market size and forecasts
5.3.5 Electrical and Electronics categories: market size and forecasts
5.3.6 Music, Video, and Entertainment Software categories: market size and forecasts
5.3.7 Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
5.3.8 Books, News, and Stationery categories: Market Size and Forecasts
5.3.9 Sports and Leisure Equipment categories: market size and forecasts
5.3.10 Furniture and Floor Coverings categories: market size and forecasts
5.3.11 Home and Garden categories: market size and forecasts
5.3.12 Health and Beauty categories: market size and forecasts

6 Case Studies: Leading Online Retailers in Thailand
6.1 Retailer 1: WeLoveShopping
6.1.1 Business Description
6.1.2 Site Experience
6.2 Retailer 2: Central.co.th
6.2.1 Business Description
6.2.2 Site Experience
6.3 Innovative Retailers in Thailand
6.3.1 Lazada and Its Target Outranking Share Bid Strategy
6.3.2 Central Group and Its New E-Payment Service to Bolster Its Sales

7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Verdict Retail
7.4 Disclaimer
List of Tables

Table 1: Online Retail Sales in Thailand, 2015 and 2020
Table 2: Thailand Online vs. Offline Retail Sales and Forecast (THB billion), 2010-2020
Table 3: Thailand Online vs. Offline Retail Sales and Forecast (US$ billion), 2010-2020
Table 4: Thailand Online vs. Offline Retail Sales and Forecast (% Share), 2010-2020
Table 5: Thailand Online Sales vs. Global Average, 2010, 2015, and 2020
Table 6: Thailand Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
Table 7: Thailand Overall Retail Segmentation (THB billion) by Channel Group, 2010-2020
Table 8: Thailand Channel Retail Sales and Forecast (THB billion) by Channel Group, 2010-2020
Table 9: Thailand Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
Table 10: Thailand Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
Table 11: Thailand Channel Retail Sales and Forecast (THB billion) by Channel, 2010-2020
Table 12: Thailand Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
Table 13: Thailand Retail Sales Split (THB million), Online vs. Offline, 2015
Table 14: Thailand Retail Sales Split (US$ million), Online vs. Offline, 2015
Table 15: Thailand Online Retailers Market Dynamics by Category Group, 2010-2020
Table 16: Thailand Online Retail Sales and Forecast (THB million) by Category Group, 2010-2020
Table 17: Thailand Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
Table 18: Thailand Total and Online Retail Sales in Food and Grocery Categories (THB million),  2010-2020
Table 19: Thailand Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
Table 20: Thailand Total and Online Retail Sales in Electrical and Electronics Categories (THB million), 2010-2020
Table 21: Thailand Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
Table 22: Thailand Total and Online Retail Sales in Music, Video and Entertainment Categories (THB million), 2010-2020
Table 23: Thailand Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
Table 24: Thailand Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (THB million), 2010-2020
Table 25: Thailand Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
Table 26: Thailand Total and Online Retail Sales in Books, News and Stationery Categories (THB million), 2010-2020
Table 27: Thailand Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
Table 28: Thailand Total and Online Retail Sales in Sports and Leisure Equipment Categories (THB million), 2010-2020
Table 29: Thailand Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
Table 30: Thailand Total and Online Retail Sales in Furniture and Floor Coverings Categories (THB million), 2010-2020
Table 31: Thailand Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
Table 32: Thailand Total and Online Retail Sales in Home and Garden Products Categories (THB million), 2010-2020
Table 33: Thailand Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
Table 34: Thailand Total and Online Retail Sales in Health and beauty Categories (THB million), 2010-2020
Table 35: Thailand Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
Table 36: Thailand Exchange Rate THB-US$ (Annual Average), 2010-2015
Table 37: Thailand Exchange Rate THB-US$ (Annual Average), 2016-2020 Forecasts
Table 38: Verdict Retail Channel Definitions
Table 39: Verdict Retail Category Definitions

List of Figures

Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020
Figure 2: GDP Value and Growth (THB billion, %), 2010-2015
Figure 3: Thailand GDP Growth Rate, 2015-2020
Figure 4: Total Number of Internet Users and Penetration (Millions, %), 2005-2015
Figure 5: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
Figure 6: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
Figure 7: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 9: Thailand Online and Offline Retail Sales and Forecast (THB billion), 2010-2020
Figure 10: Thailand Online Sales vs. Global Average (% of Total Retail), 2010, 2015, and 2020
Figure 11: Thailand Online Sales vs.  Asia-Pacific (% of Total Retail)
Figure 12: Overall Retail Market Dynamics by Channel Group, 2010-2020
Figure 13: Thailand Retail Sales and Forecast (THB billion) by Channel Group, 2010-2020
Figure 14: Thailand Retail Sales, Online vs. Offline, 2015
Figure 15: Thailand Online Retailers Market Dynamics by Category Group, 2010-2020
Figure 16: Thailand Online Retail Sales and Forecast (THB million) by Category Group, 2010-2020
Figure 17: weloveshopping.com: Approach to using online space
Figure 18: weloveshopping.com: Organization and Layout
Figure 19: weloveshopping.com: Promotions and coupons and encouraging frequency of touch
Figure 20: promotions.co.th: Coupons, promotions, and deals on a s-commerce website
Figure 21: weloveshopping.com: Payment options
Figure 22: weloveshopping.com: Customer reviews
Figure 23: weloveshopping.com: M-commerce
Figure 24: central.co.th: Approach to using online space
Figure 25: central.co.th: Organization and Layout
Figure 26: central.co.th: Promotions page
Figure 27: promotions.co.th: Coupons, promotions and deals on a s-commerce website
Figure 28: central.co.th: Promotions page sorted based on the category
Figure 29: central.co.th: Types of payment options
Figure 30: lazada.com.my: High Speed Delivery Page
Figure 31: The Triangulated Market Sizing Methodology 



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