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Consumer Attitudes and Online Retail Dynamics in Chile, 2015-2020

Published: Jun 29, 2016 | Pages: 82 | Publisher: Verdict Financial | Industry: Retail | Report Format: Electronic (PDF)

Summary
Chilean online commerce is small, with less than 2% of sales contributing to the total retail sales. However, this scenario is changing fast and online commerce is growing quicker than ever before. Mobile commerce is the major contributor to the online retail sales which is because of high adoption to Smartphone's and high internet speeds coupled with high internet penetration across the country. Though the economy has slowed down in the last two years, online commerce is not affected due to these macro-economic changes but instead more Chileans are adopting online commerce every year.

Key Findings
-Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 15.2% over the forecast period

-High internet penetration and very high Smartphone penetration will act as a catalyst for the emerging online shopping market

-Electrical and electronics was the largest product group in 2015, with total online sales of CLP281, 511.7 billion, or 47.6% of total online retail sales in 2015

-Mobile commerce secured with sophisticated payment options is the future of online retail in Chile

Synopsis
"Consumer Attitudes and Online Retail Dynamics in Chile, 2015-2020" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Chile's online retail environment. In addition, it analyses the key consumer trends influencing Chile's online retail industry. 

What else does this report offer?
 

-It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

-Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

-Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy
-Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

-Understand which products will be the major winners and losers in the online arena in the coming years 

-Get an in-depth analysis of the latest trends in online retailing in Chile, covering the factors  driving online spending across the categories 

-Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable
 Table of Contents
1 Introduction 1.1 What is this Report About? 2 Executive Summary 3 Market at a glance 4 Consumer Insight: Online Shoppers Attitudes and Behaviour 4.1 Overview of Chile's Online Shopping Environment 4.1.1 Internet connectivity is the buzz word in Chile 4.1.2 Fixed broadband penetration is almost stagnant 4.1.3 High Smartphone penetration set to boost M- Commerce 4.2 Consumer Attitudes and Behaviour 4.2.1 E-commerce festival- "Cyber Day Chile" 4.2.2 Active environment for online commerce 4.2.3 Payments sophistication accelerates online sales in Chile 5 Online Channel Dynamics 5.1 The Online Channel's Share of Total Retail Sales 5.1.1 Chile online vs. offline channel forecasts 5.1.2 Online penetration: global and regional comparisons 5.2 Channel Dynamics 5.2.1 Chile retail channel dynamics - future performance 5.2.2 Channel group share development 5.2.3 Individual channel performance 5.3 Category Dynamics 5.3.1 Online vs. offline retail sales comparison by category group, 2015 5.3.2 Online retail market dynamics by category 5.3.3 Online retail sales share by category group 5.3.4 Online retail sales growth by individual category 5.3.5 Food and grocery categories: market size and forecasts 5.3.6 Electrical and Electronics categories: market size and forecasts 5.3.7 Music, video, and entertainment software categories: market size and forecasts 5.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts 5.3.9 Books, News and Stationery categories: Market Size and Forecasts 5.3.10 Sports and Leisure equipment categories: market size and forecasts 5.3.11 Furniture and floor coverings categories: market size and forecasts 5.3.12 Home and Garden categories: market size and forecasts 5.3.13 Health and Beauty categories: market size and forecasts 6 Case Studies: Leading Online Retailers in Chile 6.1 Retailer 1: Mercado Libre Chile 6.1.1 Business Description 6.1.2 Site Experience 6.2 Retailer 2: Falabella 6.2.1 Business Description 6.3 Innovative Retailers in Chile 6.3.1 BBVA - The sticker wallet! 6.3.1.1 Find a product of your choice using Ripley's - 'I Choose' 7 Appendix 7.1 Definitions 7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020 7.2 Summary Methodology 7.2.1 Overview 7.2.2 The triangulated market sizing method 7.2.3 Industry surveys in the creation of retail market data 7.2.4 Quality control and standardized processes 7.3 About Verdict Retail 7.4 Disclaimer
List of Tables
Table 1: Online Retail Sales in Chile, 2015 and 2020 Table 2: Chile Online vs. Offline Retail Sales and Forecast (CLP billion), 2010-2020 Table 3: Chile Online vs. Offline Retail Sales and Forecast (US$ billion),2010-2020 Table 4: Chile Online vs. Offline Retail Sales and Forecast (% Share), 2010-2020 Table 5: Chile Online Sales vs. Global Average, 2010, 2015 and 2020 Table 6: Chile Online Sales vs. North America, 2010, 2015 and 2020 Table 7: Chile Overall Retail Segmentation (CLP billion) by Channel Group, 2010-2020 Table 8: Chile Channel Retail Sales and Forecast (CLP billion) by Channel Group, 2010-2020 Table 9: Chile Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020 Table 10: Chile Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020 Table 11: Chile Channel Retail Sales and Forecast (CLP billion) by Channel, 2010-2020 Table 12: Chile Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020 Table 13: Chile Retail Sales Split (CLP million), Online vs. Offline, 2015 Table 14: Chile Retail Sales Split (US$ million), Online vs. Offline, 2015 Table 15: Chile Online Market Dynamics by Category Group, 2010-2020 Table 16: Chile Online Retail Sales and Forecast (CLP million) by Category Group, 2010-2020 Table 17: Chile Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020 Table 18: Chile Total and Online Retail Sales in Food and Grocery Categories (CLP million), 2010-2020 Table 19: Chile Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020 Table 20: Chile Total and Online Retail Sales in Electrical and Electronics Categories (CLP million), 2010-2020 Table 21: Chile Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020 Table 22: Chile Total and Online Retail Sales in Music, Video and Entertainment Categories (CLP million), 2010-2020 Table 23: Chile Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020 Table 24: Chile Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (CLP million), 2010-2020 Table 25: Chile Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2010-2020 Table 26: Chile Total and Online Retail Sales in Books, News and Stationery Categories (CLP million), 2010-2020 Table 27: Chile Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020 Table 28: Chile Total and Online Retail Sales in Sports and Leisure Equipment Categories (CLP million), 2010-2020 Table 29: Chile Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020 Table 30: Chile Total and Online Retail Sales in Furniture and Floor Coverings Categories (CLP million), 2010-2020 Table 31: Chile Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020 Table 32: Chile Total and Online Retail Sales in Home and Garden Products Categories (CLP million), 2010-2020 Table 33: Chile Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020 Table 34: Chile Total and Online Retail Sales in Health and Beauty Categories (CLP million), 2010-2020 Table 35: Chile Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2010-2020 Table 36: Chile Exchange Rate CLP-US$ (Annual Average), 2010-2015 Table 37: Chile Exchange Rate CLP-US$ (Annual Average), 2016-2020 Forecasts Table 38: Verdict Retail Channel Definitions Table 39: Verdict Retail Category Definitions


List of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020 Figure 2: GDP Value and Growth (CLP billion, %), 2010-2015 Figure 3: Chile GDP Growth Rate, 2015-2020 Figure 4: Total Number of Internet Users and Penetration (Millions, %), 2005-2015 Figure 5: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015 Figure 6: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015 Figure 7: Smart Payments in Chile Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017 Figure 9: Regional Mobile Broadband Users and its Penetration, 2012 and 2017 Figure 10: Chile Online and Offline Retail Sales and Forecast (CLP billion), 2010-2020 Figure 11: Chile Online Sales vs. Global Average (% of Total Retail), 2010, 2015 and 2020 Figure 12: Chile Online Sales vs. Latin American Countries Average (% of Total Retail) Figure 13: Chile Overall Retail Market Dynamics by Channel Group, 2010-2020 Figure 14: Chile Retail Sales and Forecast (CLP billion) by Channel Group, 2010-2020 Figure 15: Chile Retail Sales, Online vs. Offline, 2015 Figure 16: Chile Online Market Dynamics by Category Group, 2010-2020 Figure 17: Chile Online Retail Sales and Forecast (CLP million) by Category Group, 2010-2020 Figure 18: mercadolibre.com.ar : Homepage Figure 19: mercadolibre.com.ar : Well organized product section Figure 20: mercadolibre.com.ar : Product View Figure 21: mercadolibre.com.ar : Payment options Figure 22: mercadolibre.com.ar : Customer reviews options Figure 23: mercadolibre.com.ar : M-commerce Figure 24: mercadolibre.com.ar : Mercado Envios- yet to be introduced in Chile Figure 25: falabella.com/falabella-cl : Homepage Figure 26: falabella.com/falabella-cl : Organized Product Pages Figure 27: falabella.com/falabella-cl : Encouraging frequency of touch Figure 28: falabella.com/falabella-cl : Secure payment options Figure 29: falabella.com/falabella-cl: Online tools for comparison Figure 30: falabella.com/falabella-cl : M- Commerce Figure 31: falabella.com/falabella-cl : Delivery options Figure 32: BBVA wallet- Payment made simpler Figure 33: Ripley's -"I Choose" made shopping easy Figure 34: The Triangulated Market Sizing Methodology

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