Sweden's Suncare market is forecast to register strong growth in value as well as volume terms during 2015-2020. While the Sun Protection category has the largest volume share, the relatively small After-Sun category is projected to witness fastest growth during 2015-2020. Busy Swedish consumers prefer Suncare products with additional benefits to maximize their time. Key Findings
-Of the three categories analyzed, After-Sun will be the fastest growing value category, registering a CAGR of 7.3% during 2015-2020 -Hypermarkets and Supermarkets is the leading distribution channel accounting for more than one-third of the overall Suncare distribution in Sweden -The use of Bottle containers is forecast to grow at a CAGR of 5.3% during 2015-2020 -Beiersdorf AG and L'Oreal Group are the leading market players in the country -Sports-specific Suncare products will become popular considering the large number of sports enthusiasts in the country Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? -Market data: Overall market value and volume data with growth analysis for 2010-2020 -Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -Leading players: Market share of brands from 2012-2015 -Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014 -Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others -Consumer level trends: Top four consumer trends which influence Suncare products consumption -Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020 Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning -Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target -Access to analysis on new products launched in the market -Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for Swedish Suncare market - Historic and forecast consumption in Swedish Suncare market - Degree of trade up/down in Swedish Suncare market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing Retail Landscape and Key Distribution Channels - Leading retailers in Swedish Cosmetics and Toiletries market - Leading distribution channels (value terms) in the Swedish Suncare market - Leading distribution channels (value terms) by category Packaging - Suncare market by type of packaging material/container (in volume terms) - Suncare market by type of packaging closure/outer (in volume terms) - Suncare market by type of packaging, forecast (in volume terms) Brand Share - Market share of leading brands (in value terms) by category Consumer trend analysis - Canadean'sconsumer trend framework and explanation of the Mega-trends - For key trends in the Swedish Suncaremarket - How the trend is influencing consumption in the Swedish Suncaremarket - How to target the trend in the Swedish Suncaremarket - How the trend will evolve in the Swedish Suncaremarket - Key target demographic and the rate and which the trend will evolve - Key drivers in the market that will increasingly influence consumption Innovation examples - New products launched in SwedishSuncare market Appendix - Country context - Category value and volume data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Explanation of sub-trends - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in SEK and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to SEK Table 4: Average prices (SEK and US$) by category, 2015 Table 5: Leading retailers Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Consumers purchase behavior -Trading up/down, 2015 Figure 3: Market volume share analysis by category, 2015 Figure 4: Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014 Figure 7: Leading distribution channels by category, 2015 Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Brand share by categories, 2015
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