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Consumer and Market Insights: Spirits Market in China

Published: Feb 28, 2016 | Pages: 55 | Publisher: Canadean | Industry: Alcoholic Beverages | Report Format: Electronic (PDF)


The Spirits market in China will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Specialty Spirits is the largest category, while Tequila and Mezcal is forecast to register fastest growth in value as well as volume terms during 2015-2019. Hypermarkets and Supermarkets is the leading distribution channel in the Chinese Spirits market.

Key Findings

- The Spirits market in China will register strong growth in value terms during 2015-2019 
- Specialty Spirits is the leading value category accounting for 94.0% of the Chinese Spirits market in 2015. 
- Hypermarkets and Supermarkets is the leading distribution channel in the Chinese Wine and Spirits market
- Glass is the most used packaging material in the Chinese Spirits market.


The Consumer and Market Insights report on the Spirits market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more 
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
- Consumer level trends: Top four consumer trends which influence Spirits consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities 
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
 Table of Contents

Report Scope

Country Context
Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
Value and volume analysis for Chinese Spirits market
Historic and forecast consumption in China's Spirits market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
Leading retailers in China's Spirits market
Leading distribution channels (value terms) in China's market
Leading distribution channels (value terms) by category Packaging
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecasted (in volume terms)

Brand and Private Label Share
Penetration of private label by categories in China's Spirits market
Private label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category

Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Channel definitions
About Canadean
List of Tables

Table 1: Market value analysis in CNY and US$, 2009-2019 
Table 2: Market volume growth analysis, 2015-2019 
Table 3: Average prices (CNY and US$) by category, 2015 
Table 4: Segment level analysis by category, 2015 
Table 5: Leading retailers 
Table 6: Leading brands by category, 2014 

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) 
Figure 2: Market value (CNY, US$) and volume analysis, 2010-2019 
Figure 3: Market volume share analysis by categories, 2015 
Figure 4: Growth analysis by category, 2009-2019 
Figure 5: Change in market share by category, 2015-2019 
Figure 6: Leading distribution channels, overall Wine & Spirits, 2011-2013 
Figure 7: Leading distribution channels by category, 2014 
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015 
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019 
Figure 10: Private label penetration by categories, 2014 
Figure 11: Private label and brand share growth, 2011-2014 
Figure 12: Brand share analysis by categories, 2014

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