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Consumer and Market Insights: Skincare in Denmark

Published: Mar 31, 2016 | Pages: 55 | Publisher: Canadean | Industry: Personal Care | Report Format: Electronic (PDF)

The Skincare market in Denmark will register higher growth in value terms during 2015-2020. Facial Care is the leading category both in value and volume terms as on 2015. Hypermarkets and Supermarkets is the leading distribution channel in Denmark's Skincare market.

Key Findings
-The Skincare market in Denmark registered a CAGR of 6.2% during 2010-2015.

-The Skincare market in Denmark totalled 22.3 million units in volume terms as on 2015.

-Hypermarkets and Supermarkets is the leading distribution channel in Denmark's Skincare market.

-Screw Top is the most commonly used closure type in the Skincare market.

-L'Oreal and Shiseido are the leading brands of Body Care products in Denmark.

Canadean's Consumer and Market Insights report on the Skincare market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share  of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores  and others in 2014 

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar,  and others

Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
 Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for Denmark's Skincare market - Historic and forecast consumption in Denmark's Skincare market - Degree of trade up/down in Denmark's Skincare market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in Denmark's Cosmetics and Toiletries market - Leading distribution channels (value terms) in Denmark's Skincare market - Leading distribution channels (value terms) by category Packaging - Skincare market by type of packaging material/container (in volume terms) - Skincare market by type of packaging closure/outer (in volume terms) - Skincare market by type of packaging, forecast (in volume terms) Brand and Private Label Share - Penetration of private label by category in Denmark's Skincare market - Private Label growth (in value terms) compared to brands - Market share of leading brands (in value terms) by category Appendix - Country context - Category value and volume data - Sector Overview - Segment data - Packaging data - Category definitions - Channel definitions - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in DKK and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to DKK Table 4: Average prices (DKK and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Consumers purchase behavior -Trading up/down, 2015 Figure 3: Market volume share analysis by category, 2015 Figure 4: Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014 Figure 7: Leading distribution channels by category, 2015 Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Private Label penetration by categories, 2015 Figure 11: Private Label and brand share growth, 2012-2015 Figure 12: Brand share by categories, 2015

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