Summary Turkey's stable economic growth coupled with a large young population base will fuel the growth of Consumer Packaged Goods market in the country. In the Oral Hygiene market, Toothpaste is the leading value category while Toothbrushes and Replacement Heads category is forecast to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Oral Hygiene products in the country. Key Findings -Among the six categories analyzed, Toothpaste is the leading value category, registering a CAGR of 5.8% during 2015-2020. -Hypermarkets and Supermarkets is the leading distribution channel accounting for 42.3% of the overall Oral Hygiene products distribution in Turkey. -The use of Tube container is forecast to grow at a CAGR of 4.3% during 2015-2020. -Glaxosmithkline Plc, The Procter and Gamble Company and Maxill Inc. are the leading market players in the country. Synopsis Canadean's Consumer and Market Insights report on the Oral Hygiene market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained -Market data: Overall market value and volume data with growth analysis for 2010-2020 -Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -Leading players: Market share of brands analysis from 2012-2015 -Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015 -Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Paper and Board and Rigid Metals; container data for: Tube, Blister Pack, Bottle and others Reasons To Buy -Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Introduction - Report ScopeCountry Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for Turkish Oral Hygiene market - Historic and forecast consumption in Turkish Oral Hygiene market - Degree of trade up/down in Turkish Oral Hygiene market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in Turkey Cosmetics and Toiletries market - Leading distribution channels (value terms) in Turkish Oral Hygiene market - Leading distribution channels (value terms) by category Packaging - Oral Hygiene market by type of packaging material/container (in volume terms) - Oral Hygiene market by type of packaging closure/outer (in volume terms) - Oral Hygiene market by type of packaging, forecast (in volume terms)Brand Share - Market share of leading brands (in value terms) by category Appendix - Country context - Category value and volume data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in TRY and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to TRY Table 4: Average prices (TRY and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Consumers purchase behavior -Trading up/down, 2015 Figure 3: Market volume share analysis by category, 2015 Figure 4: Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014 Figure 7: Leading distribution channels by category, 2015 Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Brand share by categories, 2015
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