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Consumer and Market Insights: Oral Hygiene in Thailand

Published: Apr 30, 2016 | Pages: 62 | Publisher: Canadean | Industry: Personal Care | Report Format: Electronic (PDF)

Thailand's Oral Hygiene market is forecast to register marginal growth in value as well as volume terms during 2015-2020. While the Toothpaste category has the largest volume share, the Dental Floss and Mouthwash categories are projected to witness fastest growth during 2015-2020. The tendency to experiment is likely to drive the demand for newer Oral Hygiene products. Additionally, E-commerce expected is expected to gain popularity as a platform for purchasing Oral Hygiene products primarily due to the growing internet penetration in Thailand.

Key Findings
-The Oral Hygiene market in Thailand registered a CAGR of 3.0% during 2010-2015.

-The Dental Floss category is forecast to register the fastest volume growth, at a CAGR of 3.2% during 2015-2020.

-Flexible Packaging is the most commonly used packaging material in the Thai Oral Hygiene market.

-Fluocaril is the leading brand of Breath Fresheners (non-confectionery) products in Thailand.

-The busy lifestyles of working consumers in Thailand increase demand for effective and long-lasting products.

-Sales of Oral Hygiene products through E-Commerce platforms to gain popularity among tech savvy consumers.

Canadean's Consumer and Market Insights report on the Oral Hygiene market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share  of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores,  and others in 2015 

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

-Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on new products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
 Table of Contents
Introduction - Report ScopeCountry Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for Thailand's Oral Hygiene market - Historic and forecast consumption in Thailand's Oral Hygiene market - Degree of trade up/down in Thailand's Oral Hygiene market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in Thailand's Cosmetics and Toiletries market - Leading distribution channels (value terms) in Thailand's Oral Hygiene market - Leading distribution channels (value terms) by category Packaging - Oral Hygiene market by type of packaging material/container (in volume terms) - Oral Hygiene market by type of packaging closure/outer (in volume terms) - Oral Hygiene market by type of packaging, forecast (in volume terms)Brand and Private Label Share - Penetration of private label by category in Thailand's Oral Hygiene market - Private Label growth (in value terms) compared to brands - Market share of leading brands (in value terms) by categoryConsumer trend analysis - Canadean's consumer trend framework and explanation of the Mega-trends - For key trends in Thailand's Oral Hygiene market - How the trend is influencing consumption in Thailand's Oral Hygiene market - How to target the trend in Thailand's Oral Hygienemarket - How the trend will evolve in Thailand's Oral Hygienemarket - Key target demographic and the rate and which the trend will evolve - Key drivers in the market that will increasingly influence consumptionInnovation examples - New products launched in Thailand's Oral Hygiene market Appendix - Country context - Category value and volume data - Consumer Demographics data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Explanation of sub-trends - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in THB and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to THB Table 4: Average prices (THB and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Consumers purchase behavior -Trading up/down, 2015 Figure 3: Market volume share analysis by category, 2015 Figure 4 Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014 Figure 7: Leading distribution channels by category, 2015 Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Private Label penetration by categories, 2015 Figure 11: Private Label and brand share growth, 2012-2015 Figure 12: Brand share by categories, 2015

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