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Consumer and Market Insights: Oral Hygiene in Poland

Published: Apr 30, 2016 | Pages: 60 | Publisher: Canadean | Industry: Personal Care | Report Format: Electronic (PDF)

Summary
Poland's Oral Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Toothpaste category has the largest volume share in 2015 while the Breath Fresheners category is projected to witness fastest growth during 2015-2020. Image-conscious consumers in Poland are driving the demand for Oral Hygiene products such as whitening toothpastes. In the coming years, demand for quality will intensify the competition among players and lead to more sophisticated products being launched.

Key Findings
-Among the six categories analyzed, Toothpaste will be the largest value category, registering a CAGR of 4.0% during 2015-2020

-Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly 40.3% of the overall Oral Hygiene products distribution in Poland

-The use of Tube container is forecast to grow at a CAGR of 3.6% during 2015-2020

-The Procter and Gamble Company, Johnson and Johnson Gmbh, and Orkla ASA are the leading market players in the country

Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share  of Brand labels

-Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores,  and others in 2015 

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

-Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on new products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
 Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for the Polish Oral Hygiene market - Historic and forecast consumption in the Polish Oral Hygiene market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in the Polish Cosmetics and Toiletries market - Leading distribution channels (value terms) in the Polish Oral Hygiene market - Leading distribution channels (value terms) by category Packaging - Oral Hygiene market by type of packaging material/container (in volume terms) - Oral Hygiene market by type of packaging closure/outer (in volume terms) - Oral Hygiene market by type of packaging, forecast (in volume terms) Brand Share - Market share of leading brands (in value terms) by category Consumer trend analysis - Canadean's consumer trend framework and explanation of the Mega-trends - For key trends in the Polish Oral Hygiene market - How the trend is influencing consumption in the Polish Oral Hygiene market - How to target the trend in the Polish Oral Hygiene market - How the trend will evolve in the Polish Oral Hygiene market - Key target demographic and the rate and which the trend will evolve - Key drivers in the market that will increasingly influence consumption Innovation examples - New products launched in the Polish Oral Hygiene market Appendix - Country context - Category value and volume data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in PLN and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to PLN Table 4: Average prices (PLN and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015


List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market volume share analysis by category, 2015 Figure 3: Growth analysis by category, 2010-2020 Figure 4: Change in market share by category, 2015-2020 Figure 5: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014 Figure 6: Leading distribution channels by category, 2015 Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 9: Brand share by categories, 2015

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