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Consumer and Market Insights: Oral Hygiene in Norway

Published: Apr 30, 2016 | Pages: 51 | Publisher: Canadean | Industry: Personal Care | Report Format: Electronic (PDF)

Summary
The Oral Hygiene market in Norway will register moderate growth in value terms during 2015-2020. Toothpaste will be the leading value category, while Toothbrushes and Replacement Heads and Denture Care categories will register fastest growth during 2015-2020.

Key Findings
-Of the six categories analyzed, the Toothbrushes and Replacement Heads and Denture Care will be the fastest growing value categories, registering a CAGR of 4.1% during 2015-2020

-Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Oral Hygiene products distribution in Norway

-The use of Rigid Plastics is forecast to grow at a CAGR of 3.2% during 2015-2020

-The market in the country is highly competitive and is led by players such as Orkla ASA and Colgate-Palmolive Gmbh

Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores,  and others in 2015 

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
 Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for the Norwegian Oral Hygiene market - Historic and forecast consumption in the Norwegian Oral Hygiene market - Degree of trade up/down in the Norwegian Oral Hygiene market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in the Norwegian Cosmetics and Toiletries market - Leading distribution channels (value terms) in the Norwegian Oral Hygiene market - Leading distribution channels (value terms) by category Packaging - Oral Hygiene market by type of packaging material/container (in volume terms) - Oral Hygiene market by type of packaging closure/outer (in volume terms) - Oral Hygiene market by type of packaging, forecast (in volume terms) Brand and Private Label Share - Penetration of private label by category in the Norwegian Oral Hygiene market - Private Label growth (in value terms) compared to brands - Market share of leading brands (in value terms) by category Appendix - Country context - Category value and volume data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in NOK and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to NOK Table 4: Average prices (NOK and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015


List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Consumers purchase behavior -Trading up/down, 2015 Figure 3: Market volume share analysis by category, 2015 Figure 4: Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014 Figure 7: Leading distribution channels by category, 2015 Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Private Label penetration by categories, 2015 Figure 11: Private Label and brand share growth, 2012-2015 Figure 12: Brand share by categories, 2015

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