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Consumer and Market Insights: Oral Hygiene in Malaysia

Published: Apr 30, 2016 | Pages: 51 | Publisher: Canadean | Industry: Personal Care | Report Format: Electronic (PDF)

Summary
Oral Hygiene market in Malaysia will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. The Toothpaste category has the highest volume share and is also the leading value category in 2015. Flexible Packaging is the most commonly used packaging material while Screw Top is the most commonly used closure type.

Key Findings
-The Oral Hygiene market in Malaysia registered a CAGR of 4.5% during 2010-2015.

-Hypermarkets and Supermarkets is the leading distribution channel in Malaysia's Cosmetics and Toiletries market.

-The use of Tube as container types is forecast to grow at a CAGR of 2.5% during 2015-2020.

-Colgate and Oral -B are the leading brands in the Toothbrushes and Replacement Heads category.

Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share  of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores,  and others in 2015 

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
 Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for Malaysia's Oral Hygiene market - Historic and forecast consumption in Malaysia's Oral Hygiene market - Degree of trade up/down in Malaysia's Oral Hygiene market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in Malaysia's Cosmetics and Toiletries market - Leading distribution channels (value terms) in Malaysia's Oral Hygiene market - Leading distribution channels (value terms) by category Packaging - Oral Hygiene market by type of packaging material/container (in volume terms) - Oral Hygiene market by type of packaging closure/outer (in volume terms) - Oral Hygiene market by type of packaging, forecast (in volume terms) Brand and Private Label Share - Penetration of private label by category in Malaysia's Oral Hygiene market - Private Label growth (in value terms) compared to brands - Market share of leading brands (in value terms) by category Appendix - Country context - Category value and volume data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in MYR and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to MYR Table 4: Average prices (MYR and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015


List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Consumers purchase behavior -Trading up/down, 2015 Figure 3: Market volume share analysis by category, 2015 Figure 4: Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014 Figure 7: Leading distribution channels by category, 2015 Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Private Label penetration by categories, 2015 Figure 11: Private Label and brand share growth, 2012-2015 Figure 12: Brand share by categories, 2015

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