The Oral Hygiene market in Colombia will register slow growth during 2015-2020 due to high market penetration; however launch of innovative products may help the manufacturers to maintain their market share. Toothpaste is the leading value category and is also forecast to register fastest growth during 2015-2020. Consumers will increasingly seek products that cater to their age or health related needs. Key Findings
-Among the six categories analyzed, Toothbrushes and Replacement Heads has the largest volume share, followed by the Toothpaste category. -Hypermarkets and Supermarkets is the leading distribution channel accounting for half of the overall Oral Hygiene products distribution in Colombia. -The use of Flexible Packaging is forecast to register fastest growth during 2015-2020. -Colgate-Palmolive Gmbh, and The Procter and Gamble Company are the leading market players in the country. -Personalized Health and Image Consciousness are the major consumer trends driving the growth of the market. -Innovative Oral Hygiene products and online sales will gain popularity in Colombia. Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? -Market data: Overall market value and volume data with growth analysis for 2010-2020 -Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -Leading players: Market share of brands -Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015 -Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others -Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption -Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020 Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning -Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target -Access to analysis on new products launched in the market -Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for Colombia's Oral Hygiene market - Historic and forecast consumption in Colombia's Oral Hygiene market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in Colombia's Cosmetics and Toiletries market - Leading distribution channels (value terms) in Colombia's Oral Hygiene market - Leading distribution channels (value terms) by category Packaging - Oral Hygiene market by type of packaging material/container (in volume terms) - Oral Hygiene market by type of packaging closure/outer (in volume terms) - Oral Hygiene market by type of packaging, forecast (in volume terms) Brand Share - Market share of leading brands (in value terms) by category Consumer trend analysis - Canadean'sconsumer trend framework and explanation of the Sub-trends - For key trends in the Colombian Oral Hygiene market - How the trend is influencing consumption in the Colombian Oral Hygiene market - How to target the trend in the Colombian Oral Hygiene market - How the trend will evolve in the Colombian Oral Hygiene market - Key target demographic and the rate and which the trend will evolve - Key drivers in the market that will increasingly influence consumption Innovation examples - New products launched in the Colombian Oral Hygiene market Appendix - Country context - Category value and volume data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Explanation of sub-trends - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in COP and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to COP Table 4: Average prices (COP and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market volume share analysis by category, 2015 Figure 3: Growth analysis by category, 2010-2020 Figure 4: Change in market share by category, 2015-2020 Figure 5: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014 Figure 6: Leading distribution channels by category, 2015 Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 9: Brand share by categories, 2015
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