Summary The Oral Hygiene market in China is forecast to register marginally higher growth in value terms during 2015-2020 compared to 2010-2015 due to rising inflation and slowing economy. Toothpaste is the leading value category and also forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among Chinese is mainly influenced by the Product Specificity and the Efficient and Effective consumer trends in the market.
Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for the Chinese Oral Hygiene market - Historic and forecast consumption in the Chinese Oral Hygiene market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in the Chinese Cosmetics and Toiletries market - Leading distribution channels (value terms) in the Chinese Oral Hygiene market - Leading distribution channels (value terms) by category Packaging - Oral Hygiene market by type of packaging material/container (in volume terms) - Oral Hygiene market by type of packaging closure/outer (in volume terms) - Oral Hygiene market by type of packaging, forecast (in volume terms) Brand and Private Label Share - Penetration of private label by category in the Chinese Oral Hygiene market - Private Label growth (in value terms) compared to brands - Market share of leading brands (in value terms) by category Consumer trend analysis - Canadean?sconsumer trend framework and explanation of the Mega-trends - For key trends in the Chinese Oral Hygiene market - How the trend is influencing consumption in the Chinese Oral Hygiene market - How to target the trend in the Chinese Oral Hygienemarket - How the trend will evolve in the Chinese Oral Hygienemarket - Key target demographic and the rate and which the trend will evolve - Key drivers in the market that will increasingly influence consumption Innovation examples - New products launched in the Chinese Oral Hygiene market Appendix - Country context - Category value and volume data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Explanation of sub-trends - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in CNY and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to CNY Table 4: Average prices (CNY and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market volume share analysis by category, 2015 Figure 3: Growth analysis by category, 2010-2020 Figure 4: Change in market share by category, 2015-2020 Figure 5: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014 Figure 6: Leading distribution channels by category, 2015 Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 9: Private Label penetration by categories, 2015 Figure 10: Private Label and brand share growth, 2012-2015 Figure 11: Brand share by categories, 2015
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