Summary The Make-Up market in Egypt will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Lip Make-Up is the leading category in terms of volume, while Face Make-Up is the leading value category in the Egyptian Make-Up market. Hypermarket and Supermarkets is the leading distribution channel for make-up products in the country. The market is led by international players such as Coty, Inc. and Chanel S.A. Key Findings -The Make-Up market in Egypt will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015 -The Lip Make-Up category has the highest volume share in the overall Make-Up market. -Face Make-Up is the leading value category and is also forecast to register fastest growth during 2015-2020. -Hypermarkets and Supermarkets is the leading distribution channel in Egypt's Make-Up market. Synopsis Canadean's Consumer and Market Insights report on the Make-Up market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? -Market data: Overall market value and volume data with growth analysis for 2010-2020 -Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -Leading players: Market share of brands from 2012-2015 -Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014 -Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Plastics, Rigid Metal and others; container data for: Tube, Bottle and others Reasons To Buy -Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning -Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization -Access to analysis on new products launched in the market
Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index Market Overview and Consumer Demographics - Value and volume analysis for Egyptian Make-Up market - Historic and forecast consumption in Egyptian Make-Up market - Category volume consumption analysis by gender, age, education and urbanization - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by categories with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in Egyptian Cosmetics and Toiletries market - Leading distribution channels (value terms) in Egyptian Make-Up market - Leading distribution channels (value terms) by category Packaging - Make-Up market by type of packaging material/container (in volume terms) - Make-Up market by type of packaging closure/outer (in volume terms) - Make-Up market by type of packaging, forecast (in volume terms) Brand Share - Brand share of leading brands (in value terms) by category Innovation examples - New products launched in African Make-Up market Appendix - Country context - Category value and volume data - Consumer Demographics data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in EGP and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to EGP Table 4: Average prices (EGP and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Category volume consumption by age, gender, education and urbanisation,2015 Figure 3: Consumers purchase behavior - Trading up/down, 2015 Figure 4: Market volume share analysis by categories, 2015 Figure 5: Growth analysis by category, 2010-2020 Figure 6: Change in market share by category, 2015-2020 Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014 Figure 8: Leading distribution channels by category, 2015 Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015 Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 11 : Brand share analysis by categories, 2015
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