The Fish and Seafood market in Turkey is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by a stable economic growth coupled with a large young population base rise. Chilled Raw Packaged Fish and seafood - Processed is the leading value category while the Ambient Fish and Seafood category is forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among Turks is mainly influenced by the Weight Management and the Widening Inequality trends in the market. Key Findings
-Fish and Seafood market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015 -The Fresh Fish and Seafood (Counter) category has the largest volume share in the overall Fish and Seafood market -The Ambient Fish and Seafood category will register fastest growth during 2015-2020 -Hypermarkets and Supermarkets is the leading distribution channel in Turkey's Food market -Rigid Plastics is the most commonly used packaging material in the Fish and Seafood market Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? -Market data: Overall market value and volume data with growth analysis for 2010-2020 -Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 -Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014 -Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others -Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption -Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020 Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning -Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target -Access to analysis on products launched in the market -Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for Turkey's Fish and Seafood market - Historic and forecast consumption in Turkey's Fish and Seafood market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing Retail Landscape and Key Distribution Channels - Leading retailers in Turkey's Food market - Leading distribution channels (value terms) in Turkey's Fish and Seafood market - Leading distribution channels (value terms) by category Packaging - Fish and Seafood market by type of packaging material/container (in volume terms) - Fish and Seafood market by type of packaging closure/outer (in volume terms) - Fish and Seafood market by type of packaging, forecast (in volume terms) Brand Share - Market share of leading brands (in value terms) by category Consumer trend analysis - Canadean'sconsumer trend framework and explanation of the Mega-trends - For key trends in Turkey's Fish and Seafoodmarket - How the trend is influencing consumption in Turkey's Fish and Seafood market - How to target the trend in Turkey's Fish and Seafoodmarket - How the trend will evolve in Turkey's Fish and Seafoodmarket - Key target demographic and the rate and which the trend will evolve - Key drivers in the market that will increasingly influence consumption Product examples - Product Examples in Turkey's Fish and Seafood market Appendix - Country context - Category value and volume data - Consumer Demographics data - Sector Overview - Packaging data - Category definitions - Segment definitions - Channel definitions - Explanation of sub-trends - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in TRY and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to TRY Table 4: Average prices (TRY and US$) by category, 2015 Table 5: Leading retailers Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market volume share analysis by category, 2015 Figure 3: Growth analysis by category, 2010-2020 Figure 4: Change in market share by category, 2015-2020 Figure 5: Leading distribution channels, overall Food, 2011-2014 Figure 6: Leading distribution channels by category, 2015 Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Brand share by categories, 2015
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