Summary The Philippines Fish and Seafood is forecast to register strong growth in value as well as volume terms during 2015-2020. The Fresh Fish and Seafood (Counter) category has the largest volume share, while the Frozen Fish and Seafood category is forecast to register fastest growth during 2015-2020. Value-for-money Fish and Seafood products such as private-labels are in good demand as a many Filipino consumers fall under the lower and middle income groups. Halal-certified Fish and Seafood products will gain popularity even among non-Muslim consumers as they are perceived to be of high-quality. Key Findings -Growing economy and presence of a large young population base is driving the consumer packaged goods market in the Philippines. -The Fish and Seafood market is led by the Chilled Raw Packaged Fish and Seafood - Processed category in value terms. -The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020 -Time Scarcity and Personalized Health are the major consumer trends driving the growth of Fish and Seafood market in the Philippines. -Halal-certified Fish and Seafood products will gain demand in future in the country. Synopsis Canadean's Consumer and Market Insights report on the Fish and Seafood market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained -Market data: Overall market value and volume data with growth analysis for 2010-2020 -Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -Leading players: Market share of brands -Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014 -Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others -Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption -Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020 Reasons To Buy -Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning -Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target -Access to analysis on products launched in the market -Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for the Philippines Fish and Seafood market - Historic and forecast consumption in the Philippines Fish and Seafood market - Degree of trade up/down in the Philippines Fish and Seafood market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing Retail Landscape and Key Distribution Channels - Leading retailers in the Philippines Food market - Leading distribution channels (value terms) in the Philippines Fish and Seafood market - Leading distribution channels (value terms) by category Packaging - Fish and Seafood market by type of packaging material/container (in volume terms) - Fish and Seafood market by type of packaging closure/outer (in volume terms) - Fish and Seafood market by type of packaging, forecast (in volume terms)Brand Share - Market share of leading brands (in value terms) by category Consumer trend analysis - Canadean'sconsumer trend framework and explanation of the Sub-trends - For key trends in the Filipino Fish and Seafood market - How the trend is influencing consumption in the Filipino Fish and Seafood market - How to target the trend in the Filipino Fish and Seafood market - How the trend will evolve in the Filipino Fish and Seafood market - Key target demographic and the rate and which the trend will evolve - Key drivers in the market that will increasingly influence consumption Product examples - Examples of products launched in the Philippines Fish and Seafood market Appendix - Country context - Category value and volume data - Sector Overview - Segment data - Packaging data - Category definitions - Segment definitions - Channel definitions - Explanation of sub-trends - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in PHP and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to PHP Table 4: Average prices (PHP and US$) by category, 2015 Table 5: Leading retailers Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Consumers purchase behavior -Trading up/down, 2015 Figure 3: Market volume share analysis by category, 2015 Figure 4: Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Leading distribution channels, overall Food, 2011-2014 Figure 7: Leading distribution channels by category, 2015 Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Brand share by categories, 2015
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