Summary Positive consumer sentiment will continue to drive demand in the Fish and Seafood market in Sweden during 2015-2020. Furthermore, with consumer preference strongly shifting towards non-meat protein in Sweden, Fish and Seafood products are well positioned as a healthy alternative because of their low fat, high protein, and Omega 3 content. Frozen Fish and Seafood is the leading value category in the Swedish Fish and Seafood market followed by Fresh Fish and Seafood (Counter). Demand for premium and indulgent Fish and Seafood products is high while busy lives of consumers is driving demand for ready-to-cook products Key Findings -Of the six categories analyzed, Frozen Fish and Seafood will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020 -Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Sweden. -The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020. -Private label products had high market penetration of 19.3% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014. -Findus Group is the leading market player in the country. Synopsis Canadean's Consumer and Market Insights report on the Fish and Seafood market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained -Market data: Overall market value and volume data with growth analysis for 2010-2020 -Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 -Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014 -Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others -Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption -Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020 Reasons To Buy -Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning -Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target -Access to analysis on products launched in the market -Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for Swedish Fish and Seafood market - Historic and forecast consumption in Swedish Fish and Seafood market - Degree of trade up/down in the Swedish Fish and Seafood market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing Retail Landscape and Key Distribution Channels - Leading retailers in SwedishFood market - Leading distribution channels (value terms) in Swedish Fish and Seafood market - Leading distribution channels (value terms) by category Packaging - Fish and Seafood market by type of packaging material/container (in volume terms) - Fish and Seafood market by type of packaging closure/outer (in volume terms) - Fish and Seafood market by type of packaging, forecast (in volume terms) Brand and Private Label Share - Penetration of private label by category in SwedishFish and Seafood market - Private Label growth (in value terms) compared to brands - Market share of leading brands (in value terms) by category Consumer trend analysis - Canadean'sconsumer trend framework and explanation of the Mega-trends - For key trends inSwedish Fish and Seafoodmarket - How the trend is influencing consumption in SwedishFish and Seafood market - How to target the trend in SwedishFish and Seafoodmarket - How the trend will evolve in SwedishFish and Seafoodmarket - Key target demographic and the rate and which the trend will evolve - Key drivers in the market that will increasingly influence consumption Product examples - Products launched in Swedish Fish and Seafood market Appendix - Country context - Category value and volume data - Sector Overview - Packaging data - Category definitions - Segment definitions - Channel definitions - Explanation of sub-trends - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in SEK and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to SEK Table 4: Average prices (SEK and US$) by category, 2015 Table 5: Leading retailers Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market volume share analysis by category, 2015 Figure 3: Growth analysis by category, 2010-2020 Figure 4: Change in market share by category, 2015-2020 Figure 5: Leading distribution channels, overall Food, 2011-2014 Figure 6: Leading distribution channels by category, 2015 Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 9: Private Label penetration by categories, 2015 Figure 10: Private Label and brand share growth, 2012-2015 Figure 11: Brand share by categories, 2015
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