South Africa's Fish and Seafood market is forecast to register growth in value as well as volume terms during 2015-2020. The Frozen Fish and Seafood category has the largest volume share in 2015 while the Ambient Fish and Seafood category is projected to witness fastest growth during 2015-2020. Rising urbanization levels, and consequently, busier lifestyles will shift the consumer behavior towards more convenient and quick to prepare processed and frozen products. Expanding middle income population will also impact the consumer taste and boost the demand for premium and imported brands. Key Findings
-Fish and Seafood market in South Africa will register higher growth in value terms during 2015-2020 compared to 2010-2015 -Frozen Fish and Seafood category has the largest volume share in the overall Fish and Seafood market -The Ambient Fish and Seafood category will register fastest growth during 2015-2020 -Hypermarkets and Supermarkets is the leading distribution channel in South Africa's Food market -Flexible Packaging is the most commonly used packaging material in the Fish and Seafood market -The private label penetration in South Africa's Fish and Seafood market remains high Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? -Market data: Overall market value and volume data with growth analysis for 2010-2020 -Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 -Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014 -Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others -Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption -Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020 Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning -Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target -Access to analysis on products launched in the market -Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for South Africa's Fish and Seafood market - Historic and forecast consumption in South Africa's Fish and Seafood market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing - Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels - Leading retailers in South Africa's Food market - Leading distribution channels (value terms) in South Africa's Fish and Seafood market - Leading distribution channels (value terms) by category Packaging - Fish and Seafood market by type of packaging material/container (in volume terms) - Fish and Seafood market by type of packaging closure/outer (in volume terms) - Fish and Seafood market by type of packaging, forecast (in volume terms) Brand Share - Penetration of private label by category in South Africa'sFish and Seafood market - Private Label growth (in value terms) compared to brands - Market share of leading brands (in value terms) by category Consumer trend analysis - Canadean'sconsumer trend framework and explanation of the Mega-trends - For key trends in South Africa's Fish and Seafood market - How the trend is influencing consumption in South Africa's Fish and Seafood market - How to target the trend in South Africa's Fish and Seafood market - How the trend will evolve in South Africa's Fish and Seafood market - Key target demographic and the rate and which the trend will evolve - Key drivers in the market that will increasingly influence consumption Product examples - Best practice product examples launched in South Africa's Fish and Seafood market Appendix - Country context - Category value and volume data - Sector Overview - Packaging data - Category definitions - Segment definitions - Channel definitions - Explanation of sub-trends - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in ZAR and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to ZAR Table 4: Average prices (ZAR and US$) by category, 2015 Table 5: Leading retailers Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market volume share analysis by category, 2015 Figure 3: Growth analysis by category, 2010-2020 Figure 4: Change in market share by category, 2010-2020 Figure 5: Leading distribution channels, overall Food, 2011-2014 Figure 6: Leading distribution channels by category, 2015 Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 9: Private Label penetration by categories, 2015 Figure 10: Private Label and brand share growth, 2012-2015 Figure 11: Brand share by categories, 2015
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