Summary The Fish and Seafood market in New Zealand will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Fresh Fish and Seafood (Counter) is the leading category in terms of both value and volume shares as on 2015. Flexible Packaging is the most commonly used packaging material. The share of private labels remains high in New Zealand's Fish and Seafood market. Key Findings -Of the Six categories analyzed, Ambient Fish and Seafood will be the fastest growing value category, registering a CAGR of 5.6% during 2015-2020 -The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020 -Private label products had high market penetration of 35.2% in 2015 -Frozen Fish and Seafood category is highly fragmented in New Zealand Fish and Seafood market -Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in New Zealand Synopsis Canadean's Consumer and Market Insights report on the Fish and Seafood market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? -Market data: Overall market value and volume data with growth analysis for 2010-2020 -Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 -Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014 -Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Bag/Sachet, Can-Food, Tray, and others Reasons To Buy -Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for the New ZealandFish and Seafood market - Historic and forecast consumption in the New ZealandFish and Seafood market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing Retail Landscape and Key Distribution Channels - Leading retailers in the New ZealandFood market - Leading distribution channels (value terms) in the New Zealand Fish and Seafood market - Leading distribution channels (value terms) by category Packaging - Fish and Seafood market by type of packaging material/container (in volume terms) - Fish and Seafood market by type of packaging closure/outer (in volume terms) - Fish and Seafood market by type of packaging, forecast (in volume terms) Brand and Private Label Share - Penetration of private label by category in the New ZealandFish and Seafood market - Private Label growth (in value terms) compared to brands - Market share of leading brands (in value terms) by category Appendix - Country context - Category value and volume data - Sector Overview - Packaging data - Category Definitions - Segment Definitions - Channel Definitions - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in NZDand US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to NZD Table 4: Average prices (NZD and US$) by category, 2015 Table 5: Leading retailers Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market volume share analysis by category, 2015 Figure 3: Growth analysis by category, 2010-2020 Figure 4: Change in market share by category, 2015-2020 Figure 5: Leading distribution channels, overall Food, 2011-2014 Figure 6: Leading distribution channels by category, 2015 Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 9: Private Label penetration by categories, 2015 Figure 10: Private Label and brand share growth, 2012-2015 Figure 11: Brand share by categories, 2015
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