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Consumer and Market Insights: Fish and Seafood in Austria

Published: Mar 31, 2016 | Pages: 48 | Publisher: Canadean | Industry: Food | Report Format: Electronic (PDF)

Summary
The Fish and Seafood market in Austria will register higher growth in value terms during 2015-2020 compared to 2010-2015. Fresh Fish and Seafood (Counter) will be the leading value category, while the Chilled Raw Packaged Fish and Seafood - Whole Cuts category will register fastest growth during 2015-2020. The private label penetration in the country remains high.

Key Findings
-Of the six categories analyzed, Chilled Raw Packaged Fish and Seafood - Whole Cuts will be the fastest growing value category, registering a CAGR of 6.2% during 2015-2020

-Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Austria.

-The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020

-Private label products had high market penetration of 23.5% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.

-The Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood categories are highly fragmented in the Austrian Fish and Seafood market

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share  of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Food and Drinks Specialists Convenience Stores, and others in 2014 

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray,  and others

Reasons To Buy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
 Table of Contents
Introduction - Report Scope Country Context - Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index Market Overview - Value and volume analysis for the Austrian Fish and Seafood market - Historic and forecast consumption in the Austrian Fish and Seafood market - Volume analysis by category - Historic and forecast value analysis by category - Winners and losers by category with change in market share - Average category level pricing Retail Landscape and Key Distribution Channels - Leading retailers in the Austrian Food market - Leading distribution channels (value terms) in the Austrian Fish and Seafood market - Leading distribution channels (value terms) by category Packaging - Fish and Seafood market by type of packaging material/container (in volume terms) - Fish and Seafood market by type of packaging closure/outer (in volume terms) - Fish and Seafood market by type of packaging, forecast (in volume terms) Brand and Private Label Share - Penetration of private label by category in the Austrian Fish and Seafood market - Private Label growth (in value terms) compared to brands - Market share of leading brands (in value terms) by category Appendix - Country context - Category value and volume data - Sector Overview - Packaging data - Category definitions - Segment definition - Channel definitions - Methodology - About Canadean
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to EUR Table 4: Average prices (EUR and US$) by category, 2015 Table 5: Leading retailers Table 6: Leading brands by category, 2015


List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Consumers purchase behavior -Trading up/down, 2015 Figure 3: Market volume share analysis by category, 2015 Figure 4: Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Leading distribution channels, overall Food, 2011-2014 Figure 7: Leading distribution channels by category, 2015 Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Private Label penetration by categories, 2015 Figure 11: Private Label and brand share growth, 2012-2015 Figure 12: Brand share by categories, 2015

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